How do you use it in your daily life - personal and business? 

When I'm tweeting for myself as @Ceebie, I may post some of the same links I would post for NCC, particularly because I share a lot of the same values and interests. However, I may also post links that I would not post for NCC because they fall outside our mission and mandate or delve into some of the other areas and hobbies I'm interested in. I also occasionally use Twitter and Facebook for story research for some of my freelance writing. Social media is also a great way for me to establish my personal brand as a freelance writer and editor and to promote some of my own writing. 

Regardless of my personal interests, I'm also always keenly aware that I'm still tweeting/posting as a representative of the Nature Conservancy of Canada. At NCC we have a saying - "does it pass the Mother test?" If you're unsure about whether or not to post something on your personal account, think about whether your mother would approve of it. If she wouldn't, maybe you shouldn't be posting that link - because your mother may not be on Facebook, but her friend or a friend of a friend might be... 

What is the biggest thing you've learned so far about Social Media and how have you implemented? 

I think the biggest thing that I've learned so far about social media is not to take ourselves too seriously, because we're all still learning how to use it. Facebook and Twitter have allowed us to show that we have a personality, a sense of humour and that we're tapped in to current events; we're more than a bunch of serious conservation scientists (a popular post on our Facebook page, for example, was our April Fool's post that claimed we had found flying frogs on one of our properties in BC). When I or my colleague, @RK818, are tweeting for NCC, we make sure to keep it friendly and open. Yes, we're posting/tweeting as representatives for @NatureConsCDA, but if someone asks a question and we don't know the answer, we're not afraid to say that we're not sure - but we'll try to find an answer for them 

Where do you see this medium going in terms of your profession? 

The social media scene is changing so fast, it's hard to say how things will look in a year from now, let alone a month! At present we're actually in the development phase of @NatureConsCDA's new website, into which we'll be integrating social media a lot more, because it has become an important component of our communications and outreach. I certainly don't see us returning to the abyss of before. Instead, social media will allow us to keep engaging our friends and followers, and to keep those conversations open. 

How can people Follow or Friend you? 

If you're interested in having conversations about nature, the environment, magazine writing, craft brewing or running (yes my list of interests runs wide), follow me at @Ceebie. 

(DGI's profile of members of the Twitter, Facebook or other social networking communities is in no way an endorsement of their services and therefore we assume no responsibility for the information provided by them.  Consumers need to perform their own due diligence before hiring or seeking advice from anyone relating to their communication needs.)