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Donovago
 | DGI Newsletter
"Experience and expertise in communications and event management working for you." |
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TD launches its iPhone Application with 100,000 Downloads.
This past month DGI was fortunate enough to work with our clients (Paradigm Public Relations and Tina Gladstone Productions Inc.) in the creation and distribution of two Social Media Releases announcing the new TD Mobile App for iPhone and iPod Touch.
"In just over a week, more than 100,000 customers are now ready to bank on the go, wherever and whenever they want," said Joan Dal Bianco, Vice President, Online Channel, TD.
TD announced earlier this month that its free mobile app is now available to download onto iPhone and iPod touch devices. The TD mobile app gives personal and small business banking customers the ability to securely bank on-the-move, and insurance and wealth management clients the ability to easily connect to TD all through one app.
The TD mobile app gives personal and small business banking customers the ability to securely bank on-the-move, and insurance and wealth management clients the ability to easily contact TD all through one app. In addition, a North American TD Locator makes it easy to find TD in both Canada and the U.S. where customers can access their TD accounts without incurring any ATM fees at more than 5,000 TD ATMs on both sides of the border.
To see a working demo visit the following link. |
Client Campaigns
The death of a spouse. A major illness. The loss of a job. Divorce. These life-changing events can create unexpected challenges that result in major financial difficulties. Recognizing this, TD Canada Trust has expanded TD Helps, a program created to assist customers experiencing financial hardship to manage their debt and take control of their finances. Learn more at www.tdcanadatrust.ca/tdhelps/
The Nature Conservancy of Canada recently launched a Social Media Release to promote its new television campaign "A Force for Nature" starring Canadian celebrities Ryan Reynolds, Jason Priestley, Rachel Blanchard, William Shatner and Denise Donlon. For more details click on the photo or visit www.natureconservancy.ca/tv |
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Greetings!
In our Mother's Day edition, we share details on TD's new iPhone Application, take a look at how Gen-Y will affect the way your company attracts, engages and keeps new employees, share big news for our newsletter sponsor zipcar and finally in our "Tweep in Profile" we introduce you to Sima Dahl. We hope you enjoy what you read and experience here and hope you'll share it with you friends, family and colleagues. Happy Mother's Day to all of our subscribers - whether you are one, have one or are about to become one. |
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Is your company ready for Generation Y?
Gen-Y |
In the April/May 2010 issue of Backbone Magazine my sister-in-law shared with me a story written by Ian Harvey which stated that by 2015 there will not be enough qualified people in Canada to fill the jobs available based on a Conference Board of Canada report. So what does this mean to corporations in the banking, insurance, oil & gas and retail industries? It means they need to start preparing a workplace and environment that will attract these Gen Y'ers who are keen to strike a work/life balance.
Some of the "fearful facts" about Gen Y's expectations that have most recruiters nervous include:
1. They're here for a good time, not a long time. Career paths are fluid and most employees don't expect to stay more than a year or so at any position.
2. They don't wait to be asked. Don't be surprised if your newest hires blog or broadcast an e-mail to the entire staff, listing ways the company could be improved.
3. They don't understand top-down management. To these kids, a top-down manager is someone who drives a convertible. They don't work "for" anyone, they work "with" people.
4. You must give out toys. Company-issued smart-phones, cool computers and access to all the latest software and unified messaging allows Gen Yers to work anywhere, anytime, blurring the line between work and play.
5. You may have to offer bribes. Incentives like iPods, trips and concert tickets are often great ways to get Gen Yers to recommend friends for job postings.
So as you can see the workplace is quickly going to have to adjust its thinking to a more radical shift in recruitment and retention of a new breed of employee...and as the article suggests - they may just be your new boss.
My question to you this month is whether you think your company is ready for the influx of Gen-Y candidates? Participate in our poll by clicking here. |
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It seems as though each month I am happy to introduce you to another member of the Twitter community whom I follow and learn from...this month is no different as the spotlight falls on my friend Sima Dahl (@simasays). Her insights based on her experience and expertise in the marketing industry have proved immensely valuable to me and for that I am happy to introduce you to her.
Sima Dahl is a Marketing Consultant, Social Media Strategist and Personal Branding Expert. She is a veteran corporate marketer with more than 20 years of experience developing marketing and communications strategies for companies both small and large.
Sima is currently the President of Parlay Communications, a boutique consulting firm she founded to help both businesses -- and business professionals - develop a brand, raise their visibility and drive sales or referrals - a process Sima calls Moving from Message to Mindshare™.
Sima is the author of the forthcoming book "What's Your Sway Factor TM" which helps busy professionals learn the art of networking in a digital age on sites like LinkedIn, Facebook and Twitter.
Sima serves on the board of several marketing associations; leads monthly High Speed Networking events in downtown Chicago; and has trained hundreds of rainmakers, ladder climbers and job seekers on the art personal branding and social networking. Sima writes a monthly column for the American Marketing Association; blogs for ExpertBusinessSource.com and is a sought-after speaker at industry events and conferences.
She earned an undergraduate degree in communications from the University of Illinois and Masters in Business Administration with distinction from DePaul University. If you'd like to learn more about Sima check out her LinkedIn Profile and remember to follower her on Twitter.
(DGI's profile of members of the Twitter, Facebook or other social networking communities is in no way an endorsement of their services and therefore we assume no responsibility for the information provided by them. Consumers need to perform their own due diligence before hiring or seeking advice from anyone relating to their communication needs.) |
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Big news! Zipcar and Streetcar UK are joining forces to become the largest car club in the UK, and the fastest-growing car-sharing network in Europe.
When the transition is complete, you will have access to more than 1,000 cars in the city of London and the surrounding areas. So, when your plans take you across the pond, whether for business or pleasure, grabbing a Zipcar will be even easier than it is today. Then you can tool around Piccadilly Circus, try to make those guards at Buckingham Palace crack a smile, or take a day trip to Stonehenge.
For more information visit www.zipcar.com | |
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