Sales Coaching Analysis My One Call Client July 2008
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| Focus areas Product |
Before Coaching |
After Coaching |
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| Fear factor |
Not addressed |
Addressed |
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| Sales call policies |
Not addressed |
Addressed |
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| Guarantee |
Standard |
Excellent |
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| Sales material |
good |
good |
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| Incentives |
average |
Addressed |
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| Product placement |
Good |
Good |
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| Web Site |
fair |
Better |
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| New leads |
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| Referral Programs |
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| At presentation |
none |
Formal |
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| At final sales |
none |
Formal |
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| Email |
none |
Formal |
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| Follow up |
none |
Formal |
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| Tracking |
casual |
In Place |
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| Co-op marketing |
none |
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| Lead sources |
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| Cost per lead source |
average |
Understood |
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| New |
None |
Referral |
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| Web Site |
None |
Goggle |
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| Sales Training |
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| Formal presentation |
no |
yes |
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| Questionnaire |
no |
no |
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| Closing |
yes |
yes |
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| Personality Training |
no |
yes |
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| Incentives |
yes |
Better |
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| regular training |
yes |
Better |
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| Goal Setting |
yes |
Better |
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| 2 month results |
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Before |
After |
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| Closing Percentage |
68% |
83% |
Plus 15% |
| First call Close |
50% |
75% |
Plus 50% |
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| Presentations Weekly |
35 |
43 |
Plus 8 |
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| New customers weekly |
24 |
36 |
Plus 12 |
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| Value of customer |
$2,400 |
$2,400 |
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| Additional revenue |
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| Weekly |
$28,800 |
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| Monthly |
$115,200 |
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| Annual (9 months) |
$1,036,800 |
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