Imagine
your prospects metamorphosing into clients.
Here are 4 important areas that should be addressed in order for a prospect to become a client:
1. They must trust you. Along the road to earning trust, here are some of the qualities that are helpful: outstanding listening skills, coherent communications, responsibility, respect, integrity, and empathy.
2. Satisfied prospects have no reason to change. You must show them a need, current or perceived. The larger the gap between what they currently have and what they want or need, the larger the opportunity there is for you to convert them into clients.
3. Attach a payout. They should be made to realize that becoming your client will close the gap between what they currently have and what the future holds. This can be via a product or process.
4. You must ask them to become a client.
Too few prospects?
Too many prospects?
Run--don't walk--to the phone.
973-537-8848
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What would happen if...?
