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Last month was all about networking - how to develop a network of people that knows you and refers you business. This month, it's all about how to develop that network online.
Scroll down for:
1. 3 Easy-Breezy Starer Steps For A Great Personal Online Brand 2. November's events (You: The Online Brand on November 19th!)
Good luck and happy online networking!
Michelle Villalobos (vee - ya - low - bos)
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3 Easy-Breezy Starter Steps For A Great Online Brand |
These days, it's likely that someone will "meet" you online before
they ever shake your hand. What does your online presence say to prospective clients, buyers or employers about who you are and what you do?
Cultivating your online brand is as important (and sometimes even more important) as developing it it through
traditional channels like networking, advertising or PR.
So how do you do it? Here are the basic steps:
1. Own your name. Lock
in your free profiles at LinkedIn, Plaxo, Twitter, ZoomInfo, and any
industry-specific business directories that get lots of traffic. The goal is to "own your name" everywhere you can - even if
you don't plan to use them - so that no one ELSE gets them, and also
because they'll get hits on Google (chances are those sites spend a lot more on advertising, marketing, SEO & PPC than you do!)
Don't forget to buy your URL www.yourname.com.
Linking everything to one place will help to consolidate traffic and
prevent the clicks from getting diluted by going to a bunch of
different sites/places. If you don't have a website, you can point your URL to your LinkedIn profile page.
2. Show your face! People do business with people - not with "brands." So show your face with a great profile pic! One that reflects your
brand - not a crop of a personal photo, not one that's 10 years old, not one of you out partying. You want a
professional headshot that's aligned with your brand, like these:
3. Contribute VALUE to your field/clients. This can take MANY forms - popular ones include blogging, uploading content, posting videos, even Facebook... no
matter what you choose (start with just one), make sure
you name it and tag your name on EVERYTHING. To see how I do it, visit the content area on my website.
This is a very broad overview of how to start developing a web presence online.
If you're looking for specific, practical, tactical things you can do, then check out this month's workshop: You The Online Brand. It's perfect for beginners to intermediates who are ready to kick up their online brand.
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November Events & Specials
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Upcoming workshops and seminars...
November 19th -You: The Online Brand If the thought of Twitter, Facebook, LinkedIn & Google SEO make you break out into a cold sweat, keep you up at night or unsettle your stomach, this event is for you! On November 19th you'll learn how to "own your name" online using just the easiest low-cost and no-cost tools. You'll walk away with immediately applicable, practical tactics you can use to quickly rack up tons of Google hits for your name. Hosted by The Sports Exchange in Coral Gables. Click here for details or to register.
Headshot Workshop - individual sessions If the time has come for you to shoot a professional portrait for your profiles, think about our Headshot Workshop, in private sessions November & December only. Click here for details.
November price list & special offers Want to book an event or workshop for the Holidays - or to get your team psyched up for the new year? Call Jessica Lurie to book: [email protected] or (888) 531-3830. Click here for price list.
Ciao for now!
Michelle Villalobos & Jessica Lurie
(888) 531-3830
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