| Total Marketing Approach- Promotional Products |
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Effective marketing campaigns need an integrated approach. All your guest communication mediums-advertising, public relations, electronic marketing and direct marketing need to focus on being totally integrated and well planned. But what can takes a marketing campaign from "just okay" to making a lasting impression? Promotional products.
Coordination of strategy at the planning stage is essential. Promotional products need to be shifted from the "complement" of a marketing campaign to a strategic component of the total communications program and BUDGETED as such.
Once you determine the budget for promotional products and how each product will be distributed, make sure the products represent the qualities of your organization. If you are promoting a high end unit for example, you want to use a product that is reflective of that property.
While advertising and other marketing mediums open doors, promotional products provide lasting impresion.
Reprinted from PPAI |
| Paper? Plastic?...neither |
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Did you know...
- For every ton of paper that is recycled, the following is saved: 7,000 gallons of water; 380 gallons of oil; and enough electricity to power an average house for six months.
- You can run a TV for six hours on the amount of electricity that is saved by recycling one aluminum can.
- By recycling just one glass bottle, you save enough electricity to power a 100-watt bulb for four hours.
There are simple ways that each of us can contribute to a cleaner environment.
When planning your marketing for 2008 have you considered our fabulous shopper with opportunity to "speak" personally to each of your guests with our outer wrapper. Or save the number of plastic water bottles used by providing a stainless or recycled water bottle. Eliminate the need for plastic shopping bags, banned now in Whole Foods Markets and more to come, provide your guests with our shopper or an organic cotton tote as a welcome gift.
Did you know we carry green office supplies, pens, kitchen supplies, totes, water bottles and apparel. Just encouraging your employees and guest to make simple changes can have big impact on your local environment!
Let us help you Go Green!
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| Employee Apparel Trends |
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We just can't say it enough, organics and performance products will be very hot this year. The use of anti-microbial and organic cotton at the other end is in much greater demand. Fortunately the promotional products apparel markets are better responding to retail trends as well, keeping employees projecting the best most current image for your business.
Hoodies appear to be making a strong comeback. Even the higher end suppliers are adding these to their fleece and knit collections. If you are considering outwear or fleece, we offer hoodie options from a variety of suppliers and they are also represented in our Coastal Clothing Company line at www.coastalclothingcompany.com
In addition the ladies lines from manufactures focusing on a more feminine silhouette are getting huge support. Why should the ladies in your offices be subjected to boxy apparel if they would prefer something more flattering?
With the ever growing supply of excellent options in employee wearables allowing you to meet the needs of your climate and every person in your office and to best reflect the image you want your customers to remember even after they leave you, what are you waiting for??
WE can help!
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