YOUR Agenda for Wild Financial Success, "Abundance" from ThistleSea Business Development, Jan 2009, Edition 37

"ABUNDANCE"

January 2009

Edition

Issue: 37

In the January 2009 Issue of "Abundance"

Greetings!

Is 2009 coming into focus for YOU? With the outcome of the Presidential Election behind us and the many issues facing us as a nation, we have a great opportunity to step up to the challenges as business owners, leaders, entrepreneurs and citizens.

This month's lead article focuses on your planning and 7 Key Steps to consider when planning for 2009. While it is unfortunate that most fail to plan, the results are incredible for the 1% who do.

In a study, the Ford Foundation discovered that those individuals who prepare a formal and written plan, were the most financially successful by a wide margin.

My hope is that we all consider becoming wildly financially and personally successful by following our own agenda and not an agenda of those whom really don't care about our welfare or the welfare of our loved ones.

I thank all of you for your kind comments and positive feedback. Please write or contact us should you have any suggestions on topics you would like us to cover in upcoming editions of "Abundance".

Have a great 2009 New Year ....

Best Regards,

John D. Laslavic, LPBC

President

ThistleSea Business Development, LLC

Frustrated Business Owner

Steps To Take To Avoid And Overcome The Latest Crisis!

By: John D. Laslavic, LPBC

The Burden Is Back (Still) On YOU! YOU still have to lead your business no matter what the politicians promise or your view of what the government officials should or shouldn't do to solve the latest impending crisis of the day. Now, it is more important than ever for you to strengthen your business and at the same time avoid falling prey to all the negativity and manipulation by outsiders (those who don't have your interest at heart).

When it comes to the media, we should always remember they make their livings on entertaining us by reporting breaking news, progressive opinions or solving your problems behind their camera or microphone. They have no vested interest in you, your loved ones or your business.

We have all seen it, one day's "this" and the next day's "that" can be totally conflicting. So, what can you do to prepare yourself for 2009 and beyond? Here are some thoughts:

Find a quiet place to sit down, relax and take a deep breath.
Reflect a minute on whether your business is producing what you need for a rich personal life.
Map out what you want your life and your business to look like by the end of next year. What is your vision?
With that vision in mind, determine what steps you would need to take to get you where you want it to be.
Identify the specific steps you could take that might move you closer to your vision by the end of 2009. (Note: It's OK if you have a big vision and some of your steps can carry over to 2010 and beyond.)
Build your action plan and move a little closer to your vision every day.
Re-evaluate and make adjustments along the way.

If you are unsure of how to get where you want to go, contact us or a qualified trusted advisor for assistance.

ThistleSea Business Development encourages you to start strengthening your business today. It is never too late to start. Try these 7 steps and let us know how they have worked for YOU.

© 2009 ThistleSea Business Development, All Rights Reserved

Creating and Devising 100 Unconventional Methods of Promotion:
"Guerrilla Marketing"

"Abundance" recently sat down with John D. Laslavic, Licensed Professional Business Coach & President of ThistleSea Business Development, LLC to discuss their new Guerrilla Marketing Program offering for their current and new clients. John recently was awarded the designation as a "Certified Guerrilla Marketing Coach".

Abundance: What does the word, Guerrilla" refer to in the context of Guerrilla Marketing?

Laslavic: "The definition of Guerrilla in "Guerrilla Marketing" relates to a member of an irregular, usually indigenous military or paramilitary unit operating in small bands in occupied territory to harass and undermine the enemy, as by surprise raids. It is to encourage the guerrilla marketer to be creative and devise his own unconventional methods of promotion to attract qualified leads."

Abundance: Who can use Guerrilla Marketing Training?

Laslavic: "Any business can benefit from Guerrilla Marketing instruction and training but it was developed by Jay Conrad Levinson, for small and medium size businesses without a huge amount of resources for marketing and large marketing budgets."

Abundance: Can you further explain what you mean?

Laslavic: "Instead of using big marketing budgets, the guerrilla marketer uses unconventional methods, creative ideas and not doing things the way they have always been done."

Abundance: What are some of the Guerrilla Marketing principles?

Laslavic: "To illustrate, Guerrilla Marketing has many very successful principles and techniques to include these five:

Fusion Marketing - The joining of marketing resources and efforts of one or more complementary organizations or companies to leverage their ability to attract more qualified prospects / leads.
Marketing Focus - The Guerrilla Marketer focuses 10% of his marketing on the universe, 30% on prospects and 60% on current and past customers.
Focus - The Guerrilla Marketer changes the focus of interactions with other businesses from competing (competition) to cooperation.
Commitment - The Guerrilla Marketer knows that marketing's greatest enemy is the inability to understand commitment, thinking marketing is an expense and an inconsistent program. True guerrillas are committed to the bone and they won't give up until they're dead, or until the enemy is defeated."
Profit - For the Guerrilla Marketer, the primary yardstick for measuring marketing performance is return on the investment (profit).

Abundance: How can you benefit a business owner and help them apply the Guerrilla Marketing principles?

Laslavic: "ThistleSea Business Development is a coaching practice that works with business owners every day. We incorporate the Guerrilla Marketing principles and techniques with our business coaching or tailor a program for a business owner focused entirely on marketing. The pay-off is for the business owner who develops a plan that consistently delivers more leads, business volume and profits. The results are a better business and personal life for the business owner."

Contact ThistleSea Business Development today for a no-cost initial consultation.

In This Issue

Avoiding and Overcoming The Latest Crisis

Find 100 Unconvential Methods of Promotion

Did You Know?

John D. Laslavic, LPBC

Business Coach / President
ThistleSea Business Development

Business Devlelopment Office

7500 Brooktree Road, Ste. 117

Wexford, PA 15090

(724) 935-1930