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Overcoming Challenges to YOUR Business Growth
Greetings!
As I work with and speak to business owners and their employees about business growth, I often find two areas where roadblocks occur.
In this edition of "Abundance", we discuss the conversion of your qualified leads to paying customers and suggest 5 things to consider to give your qualified prospects what they want when they seek to buy your products and services.
In addition, many times as the pressures of the business builds, business owners and their staff can have a tough time thinking clearly. The 15 tips on uncluttering your mind can put you back on track to be more effective and productive.
Enjoy.
John D. Laslavic, LPBC
Business Coach/President (724) 935-1930
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Conversion of Your Qualified Leads - The Next Big Step
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So your marketing is working and your product and services match your target market. But wait - there is a problem. Profits are stagnant, with no new customers to show for those dollars spent on marketing.
But those great tactics are working to bring in lots interested qualified prospects. You ask, "What is wrong?"
First, it is important to remember marketing is a investment not a cost. You should be constantly looking closely at your marketing investments - where you are forecasting a measurable return (ROI) and measuring the return for each tactic you deploy.
If you look at what is bringing the prospects to you, every prospect has a value based upon what you have spent on the marketing tactic that has attracted them to your business. This value is usually more than most business owners realize. In some cases each prospect might have already cost the business owners hundreds or even thousands of dollars in marketing.
What if you attract these prospects, but are not converting them to an actual paying customer, you are losing your investment. Trouble is, it is happening all the time and it costs business owners plenty everyday.
So, here are 5 things you should consider to improve your conversion rate:
1. Identify who is responsible for converting those prospects.
2. Find out what processes they use to convert a prospect to a paying customer.
3. Are these conversion processes used with every prospect every time and are they effective?
4. Review the processes to ensure they are truthful, consistent and congruent with your marketing messages and are designed to build a great long-lasting relationship with the prospect from the very beginning.
5. Engage in ongoing training with your staff to improve conversion skills in order to help your prospects get exactly what they want - everytime.
Watch your profits soar.
© 2008 ThistleSea Business Development; All Rights Reserved. |
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15 Can't Miss Ways to Declutter Your Mind
"I fear I am not in my perfect mind." - King Lear
The world of stresses and worries and errands and projects and noise that we must all endure inflicts upon us a mind full of clutter and chaos. A mind that sometimes cannot find the calm that we so desperately seek. I have had business owners ask about decluttering the mind, not just the office or their desk. It's a valid request, if anything needs decluttering, it's our minds, I think, but it's also a daunting task. How do you declutter a mind? The brain is a complex and confusing organ, the core of us as human beings. The mind is often covered in the scar tissue of old hurts and traumas, and layered in so many levels of consciousness not even the best of psychoanalysts has ever sorted through it. So how do we begin decluttering? It's actually not difficult, if you give it a little thought: simplifying shouldn't be made complex. You can declutter your mind with simple actions. Little things can make a big difference, especially when used in combination. Choose a few to try out, and see if they work for you. 1. Breathe. So simple, and yet so effective. Take a few deep breaths, and then for a few minutes, just focus on your breathing. Concentrate on your breathing as it comes into your body, and then as it goes out. It has a calming effect, especially if you continue to return your focus to your breath when your mind strays. 2. Write it down. If you have a bunch of things on your mind, it helps to get them on paper and off your mind. This keeps your head from being filled with everything you need to do and remember. 3. Identify the essential. It's crucial, if you want to simplify or declutter, the first step is identifying what is most important. In this case, identify what is most important in your life, and what's most important for you to focus on right now. Make a short list for each of these things. 4. Eliminate. Now that you've identified the essential, you can identify what's not essential. What things in your life are not truly necessary or important to you? What are you thinking about right now that's not on your short list? By eliminating as many of these things as possible, you can get a bunch of junk off your mind. 5. Journal. Similar to "write it down" above, but with a little more depth. Journaling (whether it's in a paper journal or online doesn't matter) helps you explore different areas of your life that you don't think about much. And this exploration might allow you to find some things on your mind that you didn't realize were there, some things that can be eliminated or pursued. And just getting these thoughts into some kind of a journal is a way of getting them out of your mind as well. 6. Rethink your sleep. Sometimes we aren't getting enough sleep, or our sleeping patterns aren't ideal. I'm not saying that you should change your sleeping patterns, but sometimes it can do wonders. And if you don't give it some thought, you won't realize how much your sleep (or lack thereof) is affecting you. 7. Take a walk. Getting outside and doing some kind of physical activity is a great way to get stuff off your mind. I like to run or do yard work, but whatever you do doesn't matter. Spending some physical energy clears the mind. 8. Watch less TV. For me, television doesn't relax me, although it might seem that vegging in front of the TV is good for relaxation. TV fills your head with noise, without the redeeming qualities of music or reading or good conversation. Watch less TV, and you'll notice your mind begin to quiet. 9. Get in touch with nature. Similar to "take a walk" above, but without the bustle of activity. I like to go somewhere with water, the ocean, a river, a lake, even just a man-made fountain if nothing else is available. Or watching rain does the trick for me too. Somehow this can be calming and focusing at the same time. 10. Do less. Take your to-do list and cross off half the things on it. Just pick a few things to get done today, and focus on those. Let the rest go away. If you do less, you'll have less on your mind. 11. Go slower. Seems kinda weird, I know, but walking and talking and working and driving slower can make a very big difference. It's kind of like you're saying, "I'm not willing to rush through life, no matter what artificial time demands others are putting on me. I want to take it at my pace." And as a result, your mind is less harried as well. 12. Let go. Worrying about something? Angry about somebody? Frustrated? Harboring a grudge? While these are all natural emotions and thoughts, none of them are really necessary. See if you can let go of them. More difficult than it sounds, I know, but it's worth the effort. 13. Declutter your surroundings. I've mentioned this before, but decluttering my desk or my home have a way of calming me. Having a lot of stuff around you is just visual clutter - it occupies part of your mind, even if you don't realize it. 14. Single-task. Multi-task for the most part, is a good way to fill your mind with a lot of activity without a lot of productivity or happiness as a result. Instead, try to single-task - just focus on one task at a time. Clear away everything else, until you're done with that task. Then focus on the next task, and so on. 15. Get a load off. Sometimes it can make a huge difference to unload our troubles on another human being. If you have a significant other or a best friend or a close family member or coworker, unload your thoughts on them. And listen to them, to return the favor. Sure, it's just talk, but it can make a huge difference to your mental sanity. Adapted from www.ZenHabits.net# #
ThistleSea Business Development specializes in helping small businesses improve their performance. To explore our these services, or for more information, go to www.thistlesea.com or contact President John D. Laslavic, LPBC at (724) 935-1930 or info@thistlesea.com.
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Great Reasons to CALL ThistleSea Business Development:
If you are a business owner or know a business owner who:
- Wants to reduce or eliminate the STRESS caused by the business.
- Is having difficulty retaining, hiring or managing employees.
- Is growing quickly and needs an objective ear to talk to about the business.
- Deals with difficult business issues or situations.
- Desires to enjoy family, have more free time, better vacations, and build the best company.
- Is losing sleep because of the pressures of the business.
- Works hard to increase business volume and improve profits.
Give John a call today at 724 935-1930 for a free initial consultation.
"Because your business should lead to "Abundance." | |
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DID YOU KNOW
"Men cannot for long live hopefully unless they are embarked upon some great unifying enterprise - one for which they may pledge their lives, their fortunes, and their honor."
- C. A. Dykstra
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"Morale is when your hands and feet keep working when your head says it can't be done."
- Benjamin Morrell
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"Always tell yourself: The difference between running a business and ruining a business is i."
- Frank Tyger
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21 WAYS TO INSPIRE CHANGE
Watch (Click Link Below):
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Together you and your ThistleSea business coach can develop an action plan to position your business for improved results.
As a Business Owner - How would you answer these questions?
If you were to sell your business today, how much would it be worth?
If you were to walk away from your business today, how long would it run?
If you were to improve your business today, where would you start?
Do you ever feel that you are putting more effort, time, money into your business than you are getting in return?
Do you feel you are working harder but still not achieving your dreams?
Have you have tried to make positive changes in your business but have never really got started?
Is your business performance improving but you want to move it to the next level to achieve even better results more quickly?
What steps are you willing to take to improve both the value of your business and the quality of your personal, professional and family life?
If you are interested in exploring the answers to these questions in greater depth, then a discussion with a ThistleSea business coach might be a great next step.
Call for (424) 935-1930 a free initial consultation.
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ThistleSea Offices

ThistleSea Business Development recently opened our new business development office at 7500 Brooktree Road, Suite 117, Wexford, PA 15090.
Our office is designed to provide our clients a private setting for coaching, group coaching and other business development activities.
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Financial Tools
ThistleSea offer our clients a set of tools for quantitative financial and gap analysis that compares your business to others in your peer group.
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Our Services
ThistleSea Business Development offers One-on-One Business Coaching, Extended Coaching Services, Group Coaching, Training and Business Development Services.
ThistleSea is a Distributor of Extended DISC Personal Profile
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