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Summer Trivia
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Answers to trivia can be found below.
1. Who invented the Popsicle?
a) Benjamin Franklin
b) Frank Epperson
c) Ruth Wakefield
d) Henry Ford
2. What is the most popular ice cream flavor?
a) Chocolate
b) Strawberry
c) Mint Chocolate
d) Vanilla
3. Who invented the first sunscreen formula?
a) Eugene L'Oreal
b) Lloyd Hetzer
c) Francis Garnier
d) Will Baltzer
4. How long is the world's longest yacht?
a) 425 ft.
b) 300 ft.
c) 525 ft.
d) 720 ft.
5. Where will the Summer 2012 Olympics be held?
a) London
b) Madrid
c) Paris
d) Thailand
Trivia Answers:
3. D
4. C
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| Greetings!
Summer has finally arrived and it's a time to spend outside with family and friends. While you are daydreaming about the beach in your air conditioned office, take a quick break and read this month's Vollrath Vibe!
Enjoy the summer days while they are here. Have a relaxing summer from all of us here at Vollrath Associates, Inc.!
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The Big Picture Behind Corporate Social Responsibility
In a recent article in PRSA Tactics, journalist Amy Jacques highlighted several major corporations and how each company is taking
corporate social responsibility to the next level. The triple bottom line of
corporate social responsibility includes: people, planet and profit. This
triple bottom line encompasses giving back to the community as well as
sustainability.
One company Jacques approached was
the quirky ice cream company, Ben and Jerry's. Ben and Jerry's was founded on
the principle of giving back to the community. The company serves as an
activist for a number of different issues and organizations. Although Ben and
Jerry's corporate culture is unique, the company prides itself in being
extremely transparent when it comes to corporate social responsibility. Through
campaigns, flavors, programs, values-led sourcing, social justice initiatives
and the Ben and Jerry's Foundation, the company has become an advocate brand
and has built corporate social responsibility into its core values.
Another company Jacques discussed
was the Eastman Kodak Company. Kodak believes that a company's success
can be measured by its contribution to the advancement of society. Many of Kodak's successes are attributed to their corporate social responsibility programs which includes sustainability. Recycling plays a large role in the company's sustainable practices so Kodak decided to incorporate a green and yellow leaf into the
company logo. This leaf serves as a symbol of transparency to the public and identifies Kodak's environmental improvement programs. Kodak takes pride in its long-standing dedication to sustainability.
Corporate social responsibility
is not a new concept. However, ways and methods in which corporations and
companies give back to the community have changed. Transparency is the key to
helping customers, shareholders, partners and investors understand how a company
is serving the community.
Adapted from the
article entitled "Socially conscious: Companies share CSR best practices" published
in PRSA Tactics July 2010 issue.
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Social Media Should Be Sociable
In a recent article entitled "How to market like a pro on
Facebook," author Justin Levy explains how the success and value of social
media can be measured in a campaign. Many companies are concerned with the
number of fans or followers they have in comparison to the competition.
However, the company with less fans and followers might be using social media
more effectively and getting better results.
The key to successful social media is establishing a
personal connection and relationship between consumer and company. It's about
the conversations that happen and being strategic. Companies should engage the
audience by asking questions, commenting and talking with customers. By doing these few simple tasks, a brand can
become a more interactive player in a technologically driven world.
If a company approaches social media as a channel solely for
promotion, then it is not using social media to its full advantage. Consumers
today are seeking transparency and want truthful information. Consumers are not
always searching for discounts - sometimes they just want to connect with companies
they like.
Adapted from the article entitled, "How to market like a pro on Facebook" published in PRSA Tactics July 2010 issue. |
Wil-Kil Featured on Madison TV Station and in Milwaukee Magazine
 Vollrath Associates has been working with Wil-Kil Pest
Control to warn the public of the increasing number of mosquitoes that
are hatching as a result of recent rainfalls. Madison's NBC 15
interviewed the company and discusses with Wil-Kil's experts the potential
health risks associated with mosquitoes and ways to protect your properties and
families from these itchy bugs.
Click here to watch the full story on Madison's NBC 15.
 Wil-Kil Pest Control was also featured in a Milwaukee Magazine article about the
return of bed bugs to Milwaukee. Bed bugs have made a recent comeback across
the United States. In the article, Wil-Kil Pest Control reported that over half
of its calls are bed bug related. However, these bed bugs don't stand a chance
against Wil-Kil's secret weapon, Max the bed bug dog.
Click here to read the full article.
Click here to read about Max the bed bug dog.
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Love Your Trees? Sign Up for the First Choice Tree Care E-newsletter
 Vollrath Associates is now working with First Choice
Tree Care, Inc. on its seasonal e-newsletter, "Branching Out." The e-newsletter
discusses the environment, ways to protect your trees, seasonal tree care tips
and much more. Click here to read the Summer 2010 edition.
If you would like to subscribe to the
First Choice Tree Care "Branching Out" e-newsletter, please send an email with
your first and last name, and "Branching
Out" in the subject line to info@firstchoicetreecare.com.
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 "Life is like a ten-speed bicycle. Most of us have gears we
never use." ~Charles Schulz
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