| Greetings!
This past weekend the Vollrath team was responsible for the media and public relations behind the U.S. Bank Milwaukee Air & Water Show. Our team did a phenomenal job and the event was a great success. Sit back and read the Vollrath Vibe for a detailed account and coverage of the Air & Water Show.
Enjoy your Fourth of July weekend from all of us here at Vollrath Associates, Inc.!
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The Vollrath Associates Team Celebrates a Successful U.S.
Bank Air & Water Show
In January, Vollrath Associates was hired by Air Show
officials to handle all media relations for this past weekend's U.S. Bank Air
& Water Show at Milwaukee's Lakefront and Bradford Beach June 11-13. As many of you were watching the skies light
up with action, we were assisting many of the local media with ongoing story
coverage throughout the week. Our PR
efforts began in January to build excitement and awareness for the show and its
performers and ended with a bang. We
received coverage in every local media outlet, including TV, radio, print and
online.
And we didn't forget social media. The VA team worked hard to interact with Air
Show fans on Facebook and Twitter for the past five months leading up to the
event weekend. We held several trivia contests
on Facebook where fans could participate and win VIP tickets to the show, an
Air Show package from Marcus Hotels and other fun giveaways. We updated all our fans with important,
timely information, such as new performers, media coverage and stories, weather
challenges and changes, photos and videos. We received numerous tweets and appreciative comments on Facebook from
fans thanking us for our frequent tweets and Facebook updates. Our ability to use social media as an outlet
for instant feedback and information worked in times of crisis and laughter
throughout the show weekend and we are glad that we were able to offer those
sources of communication to our fans.
Our total publicity value for TV coverage alone from
Wednesday, June 9 to Sunday, June 13 was $268,656. In terms of social media, we started with 217 Twitter followers in March
and ended with a total of 608 followers on June 14. We saw the largest increase in fans on Facebook. In March we had a total of 414
fans and on June 14 we had a total of 1,471 fans.
Feel free to check out our tweets by following
@MKEairandwater or hashtag #MKEairshow. You can view our facebook page as well by following this link: Milwaukee Air and Water Show Facebook fan page.
This six month process was a team effort and
huge success for our team. We hope you
enjoyed the Air show!!!!!
Written by: Jessica Vollrath
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