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Earth Day Trivia.
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Answers to trivia can be found below.
1. When was the first Earth Day celebrated?
a) March 21, 1970
b) April 22, 1975
c) March 22, 1980
2. How long does it take for glass to decompose in a landfill?
a) 500 years
b) 1 million years
c) 100,000 years
3. The first day of spring falls on which day?
a) March 22
b) April 20
c) April 22
4. About how many cans are recycled every minute in the United States?
a) 120,000
b) 75,000
c) 15,000
5. Lighting consumes what percent of America's electricity?
a) 70%
b) 34%
c) 49%
Trivia Answers:
3. C
4. A
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| Greetings!
Join us in celebrating Earth Day today! Earth Day is a day
dedicated to respecting the earth and reminds us that we must do our part to
care for the environment. Everyone can reduce their carbon footprint every day
by conserving energy, recycling and respecting our ecosystems.
Happy Earth Day from
all of us here at Vollrath Associates, Inc.!
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Blueprint for Green Business
Today, Vollrath Associates and RMT, an environmental engineering company, hosted the first "Blueprint for Green Business" seminar at RMT in Brookfield. Nathan Weber of RMT and Marilyn
Vollrath of Vollrath Associates, spoke about the steps companies can take to define a corporate sustainability position and how that can be integrated with
marketing and communication strategies. Immediately following the presentation
was an open discussion where participants exchanged ideas.
If you have any questions about future seminars or green
marketing practices, please feel free to contact us. Visit the links below for
the "Blueprint for Green Business" presentation as well as pictures from the
event.
http://www.slideshare.net/guest6d71a4d/blueprint-for-green-business-final-042210
http://www.facebook.com/home.php?#!/album.php?aid=23069&id=118588494821956
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MU PRSSA Social Media Summit
On Thursday, April 8, Comet Branding and the Marquette University Public Relations Student Society of America hosted the PR+ Social Media Summit at Marquette
University. Phil Vollrath, Jessica
Vollrath, TJ Andres and Emily Flock from Vollrath Associates attended the sold out event. Large colorful screens flanked both sides
of the stage and projected audience tweets, retweets, and hashtags as they were
updated and published in real time.
The keynote speaker jump-starting
the day on social media collaboration was Timothy Blair, vice president of
IBM's communications and marketing. Blair, a '91 Marquette graduate, provided unique insight
into social media's role at IBM. The day continued with a series of lectures
and case studies presented by local public relations professionals and
companies.
Sarah Evans, a public relations consultant in Chicago raised over
$160,000 in three weeks for a local crisis center through social media. Evans used
social media during the small earthquake in Chicago in February to engage others in her
community. Her tweets and posts were also used as sources for a New York Times'
story the following day.
Every
speaker touched upon the success behind social media, which is constant
connection and sharing of information. In order for social media to truly benefit a company, these tools
must constantly be updated and maintained to keep customers and followers
engaged and interested.
Each speaker used social media in an
effective and unique way. Social media serves as a channel for instant
communication and feedback and creates a space for the public to communicate.
If you would like to see how social media can work for your organization,
please give us a call.
You can also become a fan of our Vollrath Associates,
Inc., Facebook page or follow us on Twitter @Vollrath_PR
for updates, announcements and future events.
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CEO Insight: How To Be A Great CEO
In a recent article published in
The Strategist, researchers
unveiled the five essential skills practiced by
creative and innovative CEOs.
These CEOs include Amazon.com's Jeff Bezos,
eBay's Pierre Omidyar and Dell's Michael
Dell.
Questioning. Questions challenge others
to think and find alternative solutions to the current problem. These CEOs have
learned to question the status quo even when the company is succeeding. This
strategy is based on the fact that there is always more than one way to
accomplish the same task.
Observing. A great CEO understands how
his or her product affects the lives of consumers. These innovative CEOs
watched how customers experienced and interacted with their products in their
own environment, providing a great deal of insight.
Experimenting. Successful CEOs analyze
a product, problem or process from all angles and try out different alternatives. The critical thinking processes
used by successful CEOs can be applied to any situation.
Networking. CEOs made their way to the
top through networking up the corporate ladder. However, a network can be used
in other ways as well. In this case, researchers found that great CEO
executives used networking as a method of recruitment and trial runs. They
tested products, creative ideas and strategies on their network contacts, in
order to broaden their own creative horizons.
Associating. This skill set is
primarily founded upon the simple principle of connecting seemingly unrelated
events and ideas with one another. Understanding a problem is simple. However,
these innovative CEOs search for multiple answers to surmount their obstacles. The
CEOs also enlist the help of planners and analysts to assist in the execution
of a concept, however the innovation and creativity comes from within.
Taking time
to learn these key skill sets is important not only for CEOs but for anyone in
business. Although creativity and innovation isn't a part of every corporate
culture, it can transform a good executive into a great one.
Adapted from the 2010 article, "The Five Things Great CEOs Do" in the Winter 2010 Edition of PRSA Strategist.
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 "If we had no winter, the spring would not be so pleasant; if
we did not sometimes taste of adversity, prosperity would not be so
welcome."
~Anne Bradstreet
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