All About Turkey Trivia
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Answers to trivia can be found below.
1. Americans feast on how many pounds of turkey during Thanksgiving?
a) 780 million
b) 535 million
c) 630 million
2. How many calories does the average person consume on Thanksgiving?
a) 4,500
b) 3,500
c) 6,500
3. What determines a turkey's taste?
a) Weight
b) Location raised
c) Age
4. What is the name of the skin that hangs off a turkey's neck?
a) Giblet
b) Tom
c) Wattle
5. How much did the largest turkey on record weigh?
a) 86 lbs
b) 72 lbs
c) 56 lbs
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Trivia Answers
1. b
2. a
3. c
4. c
5. a
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| Greetings!
Happy Thanksgiving from everyone here at Vollrath Associates! We wish you a warm holiday filled with relaxing memories with family and friends!
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Tips and Trends for Annual Report Season
It's that time of year again! Annual report season is just around the corner and investor relations professionals are busy brainstorming new tips and tracking trends for their 2010 editions.
One major trend for this years' themes is a focus on people. Many organizations are highlighting human connections within their reports by showcasing employees, loyal customers and community relationships. The people theme is especially popular for 2010 as many companies negatively affected by the past year's economic downturn search for positive topics to focus on besides financial reviews.
Producing both print and online editions of annual reports is another trend now being practiced by 91% of U.S. companies. Online reports can feature video or audio material and hyperlinks to the past year's press releases, news articles or other information, making them attractive ways to add detail and expand ideas.
Finally, a number of organizations have begun to include sections about their corporate social responsibility (CSR), highlighting their corporate citizenship, community relations and local volunteer efforts. According to the results of a 2008 NIRI survey, 24% of companies provided corporate social responsibility information in their annual reports, while 12% produced a stand-alone CSR report.
Annual report season can be an exciting time for companies to reflect on their strengths and find creative ways to showcase their vision. Vollrath Associates specializes in annual report concept and production. We'd enjoy talking to you about ideas for your 2009 report. If you're interested in discussing one or more of these trends or ideas for your upcoming report, please contact us at info@vollrathpr.com.
Adapted from the article "The Pot of Gold at the End of the Rainbow" by Carol Metzker in IRUpdate, September, 2009 edition. |
100 Best Global Brands
Recently, BusinessWeek announced its annual listing of the 100 Best Global Brands. In the past year, the recession has pelted the public's trust in not only financial institutions, but in the big-business landscape in general. Lower trust in corporations combined with weakening consumer sales has jeopardized the economic value of many coveted brands, hence raising expectations for a few new twists in this year's list.
To rank the worth of these brands, BusinessWeek teamed up with Interbrand, the world's largest brand consultancy firm, and created a strict formula. To qualify for the top 100, a brand must derive at least a third of its earnings from outside its home country, be recognizable beyond its base of customers and have publicly available marketing and financial data. Next, each brand's monetary value was calculated using its company's total sales minus tangible assets while taking into account the brand's overall risk profile and future earnings.
Coming in at the number one spot again this year was Coca-Cola, with a brand asset value of $68.7 billion. Despite the recession, Coke credits its success in 2009 to its new Coke Zero product, which boasts a more "macho" no-calorie image than Diet Coke. The number two spot went to IBM, which boosted its brand relevance with a very-visible corporate-wide focus on sustainability. Third place went to Microsoft, which, despite declining sales, spent the year taking on rivals with new services like Bing and a competitive marketing campaign.
The top ten brands in BusinessWeek's listing are:
1. Coca-Cola
2. IBM
3. Microsoft
4. GE
5. Nokia
6. McDonalds
7. Google
8. Toyota
9. Intel
10. Disney
Adapted from the article "100 Best Global Brands" in BusinessWeek, September 28, 2009 edition.
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Vollrath Associates Wins
Two MarCom Creative Awards
 We are excited to announce that Vollrath Associates has
recently received one platinum award and one gold award in the 2009 MarCom
Creative Awards competition. In
combination with our clients' communications teams, Vollrath Associates won a
platinum award for the Badger Meter 2008 Annual Report and a gold award for an
Economic Recovery Publicity Campaign for Godfrey
& Kahn, S.C.
Considered one of the largest
creative communication competitions in the world, the MarCom Creative Awards is
an international awards program that recognizes outstanding achievement by
marketing and communications practitioners.
In the 2009 competition, there were almost 5,000 entries from throughout
the United States
and several foreign countries. The
awards, which are judged by industry professionals and previous award
recipients, are considered to be benchmarks for the industry.
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Vollrath Associates Welcomes Fall 2009 Interns Shawna Costello and Catherine Pusinelli
Greetings to all our Vollrath Vibe readers! My name is Shawna Costello and I am one of two interns who has joined Vollrath Associates this fall. Currently, I am a senior at Marquette University, working to complete a double major in corporate communications and Spanish. I am grateful to have been offered the opportunity to be part of this team and I am looking forward to working with you in the future!
Shawna Costello
Hello to all our colleagues, friends and family! My name is Catherine Pusinelli and I am one of the lucky interns to join the Vollrath team this fall. I am currently a junior at Marquette University, majoring in corporate communication with a minor in psychology. I feel very fortunate to be given the opportunity to work in such an established firm and I am excited to meet many of you soon!
Catherine Pusinelli |
Quote of the Month
Thanksgiving dinners take eighteen hours to prepare. They are consumed in twelve minutes. Half-times take twelve minutes. This is not a coincidence.
~Erma Bombeck
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