You Are What You Eat
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Hang out at the deli counter for a while and
you may find your soulmate!
That's the message from Unilever's mayonnaise
brands, Hellmann's and Best Foods Mayonnaise, which conducted a study of 2,747
adults to find out what personality types go with which types of
sandwiches.
Among the findings, the study said those who
favor ham and cheese "were curious and have a wide range of interests."
And those who chow down on tuna salad are
"generally aggressive and achievement-oriented," and are best partnered with
"charming and energetic" egg salad lovers.
Therefore, if you and your significant other
aren't seeing eye-to-eye, you might want to compare notes on what you're eating
for lunch!
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| Greetings!
Fall landscapes are dotted with bright yellow school buses and blazing orange leaves! Vollrath Associates recommends reading this month's Vibe as a bit of enjoyable homework!
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Stock Market Values Investments in Innovation
 In today's challenging economic times, many corporate
executives are apprehensive about investing in long-term innovation and research
and development programs.
However, a recently
released survey of R&D departments at 69 publicly traded companies
concluded that the stock market rewards companies with strong R&D
investments and tends to punish those that reduce R&D spending.
The survey, "Do Innovations Really Pay Off? Total Stock Market
Returns to Innovation," was conducted by marketing professor Gerard Tellis at
the University of Southern California and Emory University's
Professor Ashish Sood. In essence, it stated that a failure to communicate
innovations shortchanges a company's value to investors.
The study found that on average, the stock market rewards
companies 4.5 years before an actual product launch, and that the highest stock
market returns are for the development, as opposed to the commercialization
stage. In fact, the lowest returns come
with the actual launch event because the market anticipated the returns well in
advance.
This study suggested that corporate communications pros
should place a higher priority on communicating the strength of their company's
R&D or innovation strategy to the investment community. The company's total innovation strategy, key
innovation processes and timetable for product launches should be communicated
to analysts and investors via traditional IR, financial media relations and
influencer marketing programs. New
media, such as corporate blogs or social media, are also being used to relay
innovation announcements to stakeholders.
If you would like to learn more ways to incorporate
innovation positioning into your public or investor relations program, please
contact us at info@vollrathpr.com.
Adapted from the article "Corporate
Comms Strategy Should Highlight Innovation" by Andy Tannen in PRWeek,
August, 2009 edition.
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If YouTube Were A Country
Did you
know that if YouTube were a country, it
would be the third most-populated place on Earth? As the world of Web 2.0
continues to expand at an astronomical rate, these and other mind-boggling statistics
are starting to surface. The following
facts highlight the astounding reach of social media on the global stage. Bear in mind, however, that in usual
digital-age fashion, these recently compiled statistics are guaranteed to be
growing even as you read this!
- 20
hours-worth of video is uploaded
to the site every single minute.
- In the United States
alone, over 6 billion videos have been viewed so far in 2009.
 - As of
mid-September, the site has more than 300 million active users globally,
up from 250 million in July 2009. This
means that over 800,000 new users have joined every day for the past two
months.
- More
than 120 million users log-on to Facebook at least once each day, and more
than 5 billion minutes are spent on the site on a daily basis.
- Over
50 translations are available on the site, with more than 40 in
development, and 70% of users live outside the United States.
 - Over
the past 12 months, Twitter's year-over-year growth rate has broken the
1000% barrier.
- Over
50% of all updates are published using mobile and Web-based tools, other
than Twitter.com's own Web site.
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Vollrath Associates Promotes Jessica Vollrath to Account Supervisor
 We are pleased to
announce the promotion
of Jessica Vollrath
to account supervisor.
"Over the past four years, Jessica
has
added great value to our firm," said Marilyn
Vollrath, president of
Vollrath Associates.
"Her outstanding
leadership skills have
allowed her to develop strong relationships
with local
and national media and she does
an excellent job in communicating our clients'
stories and messages to targeted audiences every day."
Prior to joining Vollrath
Associates, Jessica worked at Laughlin Constable in Chicago, where she handled media planning for
several consumer clients. She graduated
with a Bachelor's degree in business, with a major in marketing, from the
Kelley School of Business at Indiana
University in 2004. She is a member of the Business Marketing
Association (BMA) - Wisconsin Chapter, where she currently serves on the public
relations committee. She also co-founded
BMA YP, the young professional's organization of BMA Milwaukee.
Please join us in congratulating
Jessica on her new position!
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Quote of the Month
In honor of National Positive Thinking Day, celebrated every September 13th:
"A positive attitude may not solve all your problems, but it will annoy enough people to make it worth the effort."
~Herm Albright
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