1. Prepare and review the key issues with your management

          team.  What issues are likely to be asked by investors?   

          Ask yourself the difficult questions and prepare effective

          answers.

      2. Comply with Reg FD.  Review the answers you've

          prepared.  Do they violate Reg FD?

      3. Role play - research, prepare and practice how best to

          answer questions either in front of a mirror or have your

          team videotape your comments.  Sometimes inflection

          and physical mannerisms are a "tell" for investors looking

          for any insight/edge.

      4. When meeting with investors, try to maintain your tone

          and composure.  Many investors complain that executives

          become arrogant or abusive when faced with difficult

          questions. 

      5. If pressed to answer a question which you don't have the

          answer to, or if answered, would reveal material non-public

          information, work to craft an appropriate response before

          the meeting.

      6. Don't give mixed messages to investors.  Saying different

          things to different investors will only serve to help create

          confusion, ruin your reputation and could potentially lead

          to that investor selling his shares or choosing not to invest

          in your firm.

      7. Quality of management team is a key factor for many

          investors (especially value investors) when making a

          decision to buy or sell shares.  Maintain your integrity and

          stay true to your prepared commentary.

      8. Don't lose sight of your focus.  At the end of the day,

          hopefully you enjoy your role in the company.  Don't

          forget that joy and optimism when dealing with investors

          because it can be infectious.