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Bette Frick
The Text Doctor®
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In This Issue
The Yahoo! Style Guide, a guest review
August grammar lesson: Six uses of the colon
You all got an "A" on the semicolon quiz!
For Fun: Sartalics
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A free online Talking Dictionary of English Pronunciation  
 

The price of typos  

 

Introduction to RSS--How RSS can help you save time and money 

 

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Free grammar training in 2011 
Watch this monthly newsletter for these future lessons:
  • Two uses of hyphens
  • Two uses of apostrophes
  • Punctuation placement
  • Punctuation of vertical lists
Quote of the Month
English usage is sometimes more than mere taste, judgment, and education--sometimes it's sheer luck, like getting across the street.

E.B. White, writer (1899-1985)

Yes, I have my own editor

Special thanks to my faithful editor, Liz Willis, who improves my newsletter every month.

Quiz on the colon  

How would you punctuate this sentence?

 

 Warning if you do not place the nut on the tube now, you will not be able to put the nut on after you complete the flare.  


Take this one-question quiz.
The Text Doctor's Diagnosis  
August 2011  
Greetings!

How did summer whip by so fast? Was it HOT where you are? It's still hot here in the Rockies...but at least we didn't have an earthquake or hurricane. My heart goes out to my family, friends, and readers on the East Coast. Hope the worst is over for all of you.

 

I'm honored to offer you a guest review of the Yahoo! Style Guide written by my able editor, Liz Willis. You'll also find my lesson on colons and an article on Sartalics. Enjoy the newsletter.  

The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World

Yahoo Style GuideReview by Liz Willis
 

Which do you find more intriguing: "Link found between dinosaurs and barnyard birds" or "How T. rex turned into a chicken"? The difference is web style: a lean, lively way of writing that engages readers and invites them into your website.

 

While good books on web writing are available (Steve Krug's Don't Make Me Think! and Ginny Reddish's Letting Go of the Words are two), The Yahoo! Style Guide is in a class of its own. As a writing text and a style guide, it has everything you need in one handy reference:

  • Write tight, easy-to-read content that attracts the right audience, communicates your brand, and helps readers quickly navigate your site.
  • Master other forms of online writing, including blogs, newsletters, and e-mails, and learn how to use them to complement and promote your site.
  • Get up to speed on the latest trends in punctuation, capitalization, and number style, and understand that for online writing, less is not always more.
  • Learn the basics of search engine optimization (SEO) to get your content found in Google and provide relevant, keyword-rich copy for your readers.

To help you master online writing, the authors offer self-tests, checklists, and lots of before-and-after examples. Bloated paragraphs are transformed into svelte, powerful messages, and buried ideas emerge from the verbiage.

 

With The Yahoo! Style Guide, you'll be writing concise, compelling content in no time. And you'll also have the answers to those pesky style questions, like whether to use title case or sentence case for headings, at your fingertips.

 

Publication Details:

Authors: Chris Barr and the senior editors of Yahoo!

New York: St. Martins Griffin, 2010

512 pages (19 chapters; includes index)

$21.99 U.S. (available on Amazon.com for $8.80)

Kindle edition ($9.99)  

August grammar lesson: Six uses of the colon

This lesson will show you how to correctly use a colon to announce to the reader that something follows. If you use colons correctly and consistently, you will help your reader process your sentences quickly without rereading.

 

You can use a colon in six ways: 

  1. Between titles and subtitles (Diary of a Wimpy Kid: The Ugly Truth)
  2. After the salutation (greeting) of a business letter (Dear Dr. Jones:)
  3. To introduce a series in a paragraph (The concrete floor is finished with a trowel, which produces the following benefits: requires low maintenance only, needs no additional floor covering, eliminates slipping and sliding.)
  4. To introduce a vertical list (Be sure to bring the following items with you to your hearing:)
  5. To introduce a long direct quotation (John Henry Patterson offered this good advice for writers: "To get your ideas across, use small words, big ideas, and short sentences.")
  6. To define, expand upon, or explain information given in a previous clause (Governments have three tools for manipulating the economy: taxes, subsidies, and regulation.)

Capitalize the first word after a colon if the word would be normally capitalized (the first word of a sentence or a proper noun). For example:

   

This is a reminder for all those who use the RIP system: Give verbal orders by referencing an RIP number.

 

Ready for your quiz? How would you punctuate (and capitalize) this sentence? 

 

Warning if you do not place the nut on the tube now, you will not be able to put the nut on after you complete the flare.

 

Take the quiz.              

Results from July's quiz on the semicolon to punctuate a series of items
I couldn't believe my eyes: Everyone passed the quiz on semicolons with 100% agreement. Here's the correct answer:

The assembly will be subjected to the following thermal cycles: 157 hours very hot (152 degrees F); 30 minutes hot (130 degrees F); and 30 minutes cold (-40 degrees F).   

 

Good work! You can see the results here.
For fun: Sartalics
I'll bet you have used sarcasm already today; sarcasm is defined as a bitter, caustic, or ironic statement sometimes meant to hurt. The word comes from the Greek root "to tear [flesh]."

 

In spoken language, it's usually possible to indicate sarcasm by body language or intonation. For example, in the following two statements, the second would be verbalized as sarcasm: "They say sarcasm is the lowest form of wit. Yeah, right." Read The Rules of Sarcasm on the BBC News to learn more about sarcasm.

   

Because written language is stripped of verbal or oral cues,  it's hard to indicate that your words are deliberately sarcastic. Many people indicate their written sarcasm by using quotation marks or smiley faces.  

 

Good news! Some clever souls have invented Sartalics (reverse italics) to indicate sarcasm while tweeting, e-mailing, or updating social media sites. There's a move afoot to get Microsoft to include Sartalics in Office, too. Read more at the Huffington Post and MediaPost. Vote for Sartalics, too!

My thanks to Liz Willis for reviewing The Yahoo! Style Guide. And my thanks to you, loyal readers, for reading and then e-mailing me with your thoughts and comments.

Sincerely,

Elizabeth (Bette) Frick, PhD, ELS
The Text Doctor®