The choice of a style manual can be more political than you might
imagine. Just as people choose their style of dress, hair, and food and
remain loyal to their choices, language and style preferences become
entrenched, and few individuals welcome change.
I experienced
this when I taught a technical writing seminar at a small testing firm. A
learner in the class asked me for a recommendation for a published
style manual. I answered, "In the absence of a corporate requirement to
use a specific industry style manual like the
AMA Manual of Style(American Medical Association) or
the
Publication Manual of the American
Psychological Association(APA Style), I think a great choice
for your company is
The Gregg
Reference Manualfor good general business style."
One
seminar member reacted very strongly, grumbling that
The Gregg Reference Manual
was for secretaries and demanding that members of the class should use
The Chicago Manual of Style (CMS).
After a rather heated discussion about the pros and cons of each, we
dropped the issue, but when I came to teach my class the next week, I
found a box of CMS manuals (a $1000 investment) on my desk to distribute to the
class.
After that, learners would e-mail me with questions like
"How does
Gregghandle XX?" or "We're having an argument here about how
to format YY, and it's not listed in
Chicago. Could you look it up for
me in your copy of
Gregg?"
This is why it's valuable to know
which style manual is best for which industry or purpose. CMS was
developed for the University of Chicago's academic faculty and is best
today for authors of scholarly works. It is also used in social science
publications and most historical journals.
In contrast, the
Gregg Reference Manualstates that
it is "the business writer's survival manual" and, as such, includes
many items not found in CMS. I own both, but I find myself referring to
Greggat least ten times as much as I refer to the CMS for business and technical writing purposes.
Check out these links:
The Chicago Manual of Style OnlineChicago-Style Citation Quick GuideCMS
Crib SheetFrick and Frick's matrix comparing 12 current style manualsThe Chicago Manual of Style:
The Essential
Guide for Writers, Editors, and Publishers, 15th
edition, 2003.
(New editions released about
every 10 years)
University
of Chicago Press
984 pages
ISBN: 978-0226104034
List
price: $55.00 (about $30 on Amazon.com)