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Bette Frick
The Text Doctor®
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In This Issue
Telegraphic style?
AP Stylebook
For fun: Commas save lives!
Favorite things: The journalistic six
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Quote of the Month

The desire to write grows with writing.

Erasmus
1469-1536
Cool Links
Last month's poll results
"Do you think writers should always use the word "that" to introduce clauses?"

91% yes

9% no
 
"What are your favorite three words in the English language?"

God, Love, Family

Forgiven, Love, Proud of You

I Love You

This month's poll question
The Text Doctor's Diagnosis
February 2010

Greetings!

Ah, February, the month of love! I hope you love language and love learning about how to become a more effective communicator. Read on to find tips to help you communicate better.
Communication tip #2: Telegraphic style and why you might want to use it

You may have never seen a telegraph or received a telegram, but this now-antiquated communication technology was once the only way to send a long-distance message quickly. In Greek, "tele" means "at a distance," and "graph" means "to write." The telegraph is over 150 years old, and in the United States, Western Union was well-known for transmitting Morse code (dots and dashes) that were then translated into words at the other end. Orville Wright used a telegram to document the world's first four successful flights on December 17, 1903.

On that famous day, Wright wrote "Success four flights thursday [sic] morning all against twenty one mile wind." His message was brief because Western Union charged by the word. Wright omitted articles (a twenty one mile wind); prepositions (on thursday); words that are understood (mile an hour); punctuation such as periods and hyphens; and even the subject and verb (we had success).

Today, the telegraphic style still omits articles, pronouns, conjunctions, transitions, and other parts of speech. Such a clipped writing style would bring out your boss's red pen, right? Well, maybe not. You're probably using the telegraphic style more than you think, especially if you write the following:

  • PowerPoint slides
  • Headings and subheadings
  • Headlines
  • Captions
  • Table headings
  • Procedures
  • Instructions
  • Instant messages
  • Tweets
  • Text messages
  • Notes to family or yourself

Here are some examples of the telegraphic style:

  • Headings and subheadings: Biology Behind In-Vitro Tests for Genetic Toxicology
  • Headlines: 10 US Baptists charged with child kidnap
  • Captions: Nature of contact with body
  • Table headings: Simplified diagram: Human body defense systems
  • Procedures: Lift lever...
  • Instructions: Push bell twice to notify clerk of arrival
  • Notes to family (dinner 8:30 Tom's)

If you consciously decide to use the telegraphic style, always test your writing on your target audience to make sure that your omissions don't confuse them. Clarity always trumps conciseness.

To learn more, visit these links:

History of the telegraph

Good example of telegraphic style used for procedures

An opposing viewpoint that states that telegraphic style results in ambiguity

Tour de Style Manuals:
AP Stylebook (Associated Press)

AP StylebookPublished every year, the AP Stylebook (AP) is "the journalist's bible." It's available in paperback ($18.95) or online (individual subscription, $25) and is used primarily by American journalists, marketing writers, and sales professionals. 

The AP recommends omitting the comma for a short, simple series before a conjunction (and, or, nor) preceding the final item in a list of three or more items:

Journalists (AP): ...red, white and blue

However, AP also recommends using the comma to avoid ambiguity when you have additional "ands" linking the items in the series, or when you are writing complex series.

In contrast, most nonjournalistic style manuals mandate the use of the serial comma in all situations to avoid ambiguity (Chicago Manual of Style, American Medical Association Manual of Style, U.S. Government Printing Office Style Manual, The Publication Manual of the American Psychological Association, The Oxford Style Manual, The CSE Manual for Authors, Editors, and Publishers, MLA Manual). 

Nonjournalists: ...red, white, and blue:

How do YOU feel about the serial comma? To take a one-question, anonymous poll about your personal use of the serial comma, click here. I'll report your answers next month!

I can't help cringing when a corporate or government client insists upon using AP to govern style in all business and technical writing. The AP clearly focuses its specialized purpose on journalism and, within organizations, communications (press releases, advertising, marketing). AP won't help technical or business writers with thorny style issues. To find the right style guide for you, visit our PDF on style manuals.

For fun: Commas save lives!
Commas save lives!

These are a few of my favorite things: The journalistic six
If I had a nickel for every question my grandchildren ask me, I could retire today! Mind you, I never discourage their question-asking. I try to take a lesson from them and consciously ask more questions.

That's why I love "the journalistic six" questions:
  • Who?
  • What?
  • When?
  • Where?
  • Why?
  • How?
Journalists try to get the answers to these six questions in their first two paragraphs (because it's possible that the rest of the story may get cut). It turns out that anytime I have to research a new topic, I can start prewriting on these questions and Bingo! I'm almost done with my article or column.

And lest you think modern journalists invented these six questions, they actually were first documented by Cicero (106-43 B.C.). (E-mail me for the Latin translation...)
Thanks for reading! I'm available to teach in Minnesota in mid-to-late April and mid-June. And I still have time for one or two new editing clients.

Sincerely,

Elizabeth (Bette) Frick
The Text Doctor®