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Bette Frick
The Text Doctor®
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In This Issue
Plain language for health care professionals
Style Manuals: the Gregg Reference Manual
For fun:
Favorite things: StrengthsFinder 2.0
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Teachers open the door, but you must enter by yourself.

Chinese proverb (thanks to Good Earth tea)
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The Text Doctor's Diagnosis
September 2009 

Greetings!

Tips in this newsletter will help you be the best writer you can be. All of us can improve our communication skills, both written and oral. Thanks for reading these suggestions!
Plain language for health care professionals
Health care professionals who wish to communicate better with the general public have a new resource to help them. The Prism Readability Toolkit is based on plain language style for clinical study participants; this style centers on the readers' needs and abilities.

For example, rather than the 2-syllable word "contains," the Toolkit recommends "has." Instead of the technical term "congenital anomaly," it suggests "birth defect." The Toolkit offers this suggestion: "You may need to use different forms or combinations depending on how the term is used." Obviously, your peer health care professionals will know the more complex words and technical terms, but a lay reader may not.

This free PDF provides valuable ideas for all technical writers concerned with communicating to readers who have a wide range of reading ability.
Tour de style manuals:
Gregg Reference Manual

Gregg Reference ManualIn August, I wrote about what a style manual is and why you want to use one. This month and in the months to come, I will describe individual style manuals so that you can choose the best one for you (and not just use the one you saved from college 20 years ago).

Let's start with what I think is the very best general style manual for most businesses: The Gregg Reference Manual. John Robert Gregg invented shorthand in about 1888 and started the Gregg Publishing Company in 1893, developing high-quality resources for academic programs in business education. In 1948, McGraw-Hill acquired the company. Today it retains the Gregg name while continually broadening the scope and purpose of the Reference Manual.

Starting with the fourth edition, the book was called Reference Manual for Stenographers and Typists. The name changed to the Gregg Reference Manual (GRM) with 1977's 5th edition, reflecting the new computer age, in which most traditional secretarial jobs disappeared and working professionals needed a guide for themselves. The latest edition (the 10th) refers to the manual as "The business writer's survival manual." Marketing language within the manual says it is "Best for 'professionals in all fields who are looking for authoritative guidance on matters of style, grammar, usage, and formatting.'"

William Sabin, author and former publisher of business books at McGraw-Hill, edited the manual from 1970 to this year, when he passed away while working on the 11th edition.
 
Want to know how to punctuate a series? Need to settle a fight with your boss about whether to hyphenate the term "e-mail"? GRM is a most respectable source for general business or technical writing correctness.

You can get a yearly subscription to view the GRM online at www.gregg.com. I've found that once you get connected and logged in (it takes about 5 steps), the online version is very accessible because it is easily searchable.

The Gregg Reference Manual: A Manual of Style, Grammar, Usage, and Formatting, 10th edition, 2005. McGraw-Hill
ISBN: 978-0-07-293653-7. List price = $61.67 
For fun
The president of a movie studio who was not exactly noted for his knowledge of the English language received a well-written story titled "The Optimist." After reading the manuscript, he called a gathering of the most creative minds and announced, "Gentlemen, we got us a great story here, but I want all of you to think of something simpler for a title. There ain't many people will know the technical term for eye doctor."

(Thank you to Flora Krasnoshtein of AMWA for this joke.)
These are a few of my favorite things: Gallup's StrengthsFinder 2.0
Strengths Finder 2.0I have to admit that when I needed to take the Gallup Poll's StrengthsFinder 2.0 skills assessment prior to teaching a writing class for people who had been unemployed for months, I was skeptical, even cynical, about the results. I had completed many assessments in my career; what could one more assessment do for me?

Well, I was wrong about the StrengthsFinder. I took the assessment online; the code to take the test is in the back of the book, which is available from Amazon for about $13. I received a detailed explanation of my five top strengths that felt very perceptive and on-target. I had always thought my life-long desire to learn was kind of "nerdy"; after reading the analysis of the strength of "Learner,"  I discovered ways to highlight that strength in my own resume/marketing materials.

What was most interesting, though, was to compare the results of my students who had the same strengths as I did. Their detailed analysis of, say, the strength of Responsibility was totally different than mine. StrengthsFinder is clearly a sophisticated tool that captures and highlights individual differences.

The best part was to work one-on-one with my students rebuilding their resumes after receiving their assessments. One woman had been apologetic about her work history, speaking negatively about its apparent incoherence. We wrote out her five strengths on the top of her draft and quickly identified how her three separate career moves demonstrated increasing responsibility and growth within her five strengths. Her shoulders relaxed and she started to smile more in class.

The theory behind StrengthsFinder 2.0 is that most training and development focuses on improving our weaknesses. That's all well and good, but this assessment suggests that we also identify our strengths, demonstrate them to our potential employers/clients, and focus on building our careers on our strengths. That makes a lot of sense to me.

By the way, my strengths as revealed in the assessment are Learner, Input, Achiever, Intellection, and Responsibility. What are yours?

Thanks for reading! I love it when you e-mail to let me know what you are working on. I'm currently studying for the BELS exam to become a Board-certified editor in the Life Sciences (medical editing).

Sincerely,

Elizabeth (Bette) Frick
The Text Doctor®


New
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and 2

Webinar participants have indicated that my "Bite the bullet" webinar feels too "rushed" for them because there's so much information presented in one hour. Therefore, I've divided it into two webinars:
  • Bite the bullet 1 will teach you and your employees how to design and develop your slide content most effectively.
  • Bite the bullet 2 will teach you how to present your slides most professionally (and overcome your nervousness and fears).
You can register for either or both by visiting www.textdoctor.com/webinars.html