Format your slides
so people can actually read them!
Greetings!

We've all viewed terrible slides that we couldn't read and listened to the presenter say: "I know you can't read this, but this is what it says..."

Here are 3 simple but powerful tips that will help you look more professional as a presenter. These tips are based on excellent research about web design (see link below), but the same principles apply to the visual formatting of slides. (In my last survey, several of you asked for research-based suggestions, so here they are!)

1. Use black text on plain, high-contrast backgrounds. People read black text on a white background up to 32% faster than light text on a dark background. And if you print your slides (like 6 on a page), the dark slide background on the printed page makes it impossible for anyone to write notes on the slides.

2. Use bold text only to draw the reader's attention to a specific area of text. All bolded text draws attention to itself, but most presenters may bold too much text and reduce the attention-getting impact.

3. Use sentence style in text, titles, and headings. Text is more readable when capitalization is used conventionally:

  • To start a sentence
  • To indicate proper nouns
  • To form acronyms
Notice the title at the top of this page: It's in sentence style, with only the first word capitalized. It's a lot easier to read than this style:

"Format Your Slides So People Can Actually Read Them."

And it's a lot easier for you to key in...no need to shift to capitalize the first letter of every word.

To learn how you can create and format more readable slide text, check out the research-based readability and usability tips from the U.S. Department of Health and Human Services (http://www.usability.gov/pdfs/guidelines.html#2). You've already paid for this research with your taxes, so why not benefit from it!


Dr. Frick's e-mail DVD just released

Theoretically, e-mail should increase your employees' productivity, but like many new technologies, improper application can be costly. Are your employees sending efficient and effective e-mail? Use this broadcast-quality DVD see more...

Click here to learn more about this value-priced training DVD.



Wacky warning label contest winners announced

A valuable survival tip: Avoid death! This label on a small tractor was selected recently as the winner of the 11th annual "Wacky Warning Label Contest" sponsored by the Michigan Lawsuit Abuse Watch. The winner who submitted this warning received a $500 grand prize. To learn more about these wacky warning labels, visit the Michigan Lawsuit Abuse website (http://www.mlaw.org).



(Poorly worded warning labels are laughable, but The Text Doctor reminds all readers...good warning labels save lives and limbs.)


Faulty documentation leads to $77 million lawsuit

Airline group SAS AB will sue for about $77 million in compensation from Bombardier for costs and lost income due to accidents involving turboprops made by the Canadian aircraft maker, saying "The incidents were caused by flaws in components not included in the maintenance manual." In other words, no one could maintain the components that failed because these components weren't in the manual. OOPS!

See more at http://ca.news.yahoo.com/s/03102007/3/business-sas-demands-77m-bombardier-faulty-turboprops.html



Elizabeth (Bette) Frick, Ph.D.
The Text DoctorŽ
Creating better writers
Now serving Minnesota AND Colorado businesses like yours!

phone: 303-527-2989
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