March 2012 
Another Endangered Species List   
 Sometimes the only thing one can do to forestall the inevitable is to focus on it -- articulate the problem and hope for awareness.  So the caveat emptor for the moment is to be conscious of new tastemaker curation or aggragator sites in making your choices. 

There is something called the 'signal-to-noise ratio', algorithmic equations that tweak every granular detail of human compulsion until it seems natural.  Surprise, 50% of all sales are driven by algorithms not actual customer choice -- or taste.  Could it be that the other 50% is merely the result of the 'human swarm' of social media -- i.e. copycat purchasers?  Not since the advertising gurus put Freud on retainer have so many been so manipulated by so few so thoroughly. 

So what's the upshot for the fashion field?  More often, many in the creative world are encountering a tone-deaf audience.  Consider the dilemma of an artist expressing his or her vision of a beautiful thing in a chosen medium -- it may be based upon exquisite proportions, compelling colors or textures, a subtle balance of composition or high craftsmanship -- but the audience no longer looks for those qualities, sees or evaluates them.  It is losing the intrinsic knowledge and sensibility for art appreciation. Absent that knowledge, choosing from curated choices becomes the default action just 'going to the freezer and getting the box'.

Yes, beauty is in the eye of the beholder but such knowledgeable beholders are becoming an endangered species and curators are now co-opting artists -- and beginning to argue seriously that their selections should be licensed.  Analytics, used by many online 'curators' and based upon taste graphs (i.e. sales figures), do not give us what is beautiful only what is popular and/or must be monetized, categories not usually related to artistic principle. 

Make your own choices from original sources -- it's more difficult and takes longer but it is how you discover yourself and acquire a unique style.  To keep your defenses up, consider an art appreciation class this year.
News From There
  • Who Needs a Fashion Cycle? I've Got Social Media.  This was the title of one of the most interesting sounding events at SXSW (South by Southwest) conference recently in Austin, TX.  If true, this will be one of the ultimate game-changers.  If there is no fashion cycle, there is no fashion.  The word fashion is time based -- that is, when a style is in fashion it is so for a segment of time.  Without a cycle, then there is only clothing and who is wearing it where and when.  Can an entire industry divine somehow where to place their bets if the clothing currency floats?  Stay tuned and know that it will force more manufacturers, retailers and customers to really get into what flies their local context -- geography then has to rule.  Check it out. 
  • Katherine Allen-Coleman.  Who would have imaged that someone could portray so elegantly the transition from the pattern to the dress -- it takes an artist.  Her work is wonderful -- that's a map of Paris in the dress!  Visit her site and enjoy (any maybe acquire!) her other versions of this magic process. 

     
  • Pantone Colors for Fall 2012.
  • Roots of Style, a new book by Isabel and Ruben Toldeo that not only goes into their work but their life together as they build an art based world of their own.    
  • Jeanette Au, a gem of a designer and one of my former students, recently graduated from the Academy of Art with an MFA and has received wonderful reviews of her unusual knit designs.  She's got the gift!  Big cheers for her!!  Seeing is believing . . . see her work on the runway.   

 

  • Pattern Copyright Information,  Although images of patterns can be copyrighted, specific construction or creating methods and processes are usually not protected by U.S. copyright law. The end product, or actual piece of clothing, is not copyrighted.  Read more: How to Find Out If a Pattern Is in Public Domain .  Since the fashion business is subject to much rumor and misunderstanding about the copyright laws it is important to follow the law and not the rumors -- study the details and do business with confidence.
  • Miyake's Shrink-wrap Pleats.  Paris loved them! Read this link carefully and think about how effective thermoplastic fabrics and threads can change silhouettes (what we do with patterns!).  So instead of making a pattern to shape, one applies strategic steam and voila!, an instant design -- courtesy of Yoshiyuki Miyamae, Miyake's new designer.  Such threads are now in the fabric stores and Floriani offers a backing fabric that can be applied and shrunk.  
News From Here
What else, right now?  A Spring Cleaning Sale, of course!!!  Check the goodies!
  • Still on a Pattern Streak:  The CB Top Coat. First, the Paris feedback -- a quote from Susannah Frankel, The  Independent, speaking of the recent Paris shows, "As for the clothes: they were nothing short of perfect. Oversized coats in tufted wools and felted cashmeres . . ."   So I counted top coats in the runway numbers for the spring shows and there were:  9 in Paris, 7 in London, 4 in Milan (warmer there), and 9 in New York -- especially note Stella McCartney's and Celine's versions -- all so perfect for real life -- schlepping just looks (and feels) better in a great top coat.   This one is based upon a Cristobal Balenciaga pattern -- it's pli de souplesse (the beautiful fold at the back shoulder) gives it ease and elegance at once -- CB was famous for it.  The CB Top Coat only has two main pattern pieces (collar and closures are optional), no lining and the shaping in front melts into the single shoulder/sleeve seam and drops straight -- such a clean design -- classic CB!  
  • PERFECT PANTS.  Sabine David will be in San Francisco from Canada, June 22, 23, 24 teaching made-to-measure pants drafted after the principles of the renowned "M. Mueller & Sohn" (now Rundschau), the pattern making system which is still the bedrock of European pattern making and has been for over a century.  Let's face it, the only sure-fire way to get perfect pants for any figure is to draft them from measurements, so if you are looking for an instant fashion business, think Just Pants!, and this class is step one.  The drafting techniques apply to both men and women.  Sabine has translated the only text printed in English from Rundschau and is working on two more.  Click the registration link for all the details.  Limited to 15 students.
    Registration is open now! 
  • Coming next time, a run of Evening Blouses -- this category deserves new attention.  Think of an evening blouse as a little confection that works in the outback with jeans and boots and the city too with a sparkly mini -- same top!  It looks amazing across the table, is easy to make and wear, doesn't use miles of fabric and it's a great chance to experiment with a luxury fabric.  This is is the Kimono Cowl Blouse in an ombr� silk velvet, cut with a single pattern piece on the bias. 
 It's Show Season!
  • Discarded to Divine, THE event that has now reached national importance as the ultimate up & re-cycling show -- all by terrific designers for a great cause.  Related events coming up soon in April -- get tickets now!  How about seeing the idea get some legs and be staged all over the country?? 

  • Azzedine Ala�a in the 21st Century.  The Groninger Museum in The Netherlands is showing a retrospective of the Tunisian-born couturier Azzedine Ala�a, one of the last of the best and the show displays his best from the last 10 years. Until May 6, 2012.
  • Elsa Schiaparelli and Miuccia Prada: On Fashion, the spring 2012 exhibition at The Costume Institute of The Metropolitan Museum of Art--  from May 10 through August 19, 2012.  The focus of the exhibition will be comparing the 2 Italians -- then and now.   
  • Yohji Yamamoto. Yohji Yamamoto is one of the most original thinkers in clothing design -- way beyond fashion -- so this exhibition at Design Museum Holon In Isreal will be a real teaching/learning experience.  It marks the 40th year of his company, Y's. Showing from July 4 to October 13, 2012 if you can get there.
  • An American Legacy.  Closer to home in the Indianapolis Museum of Art we get to see American fashion designers Norman Norell, Bill Blass, and Halston -- all from Indiana and all responsible for defining the American look of their time (not so long ago BTW) -- running from May 4, 2012 to January 27, 2013.
  • Posing Beauty in African American Culture explores African and African American beauty portrayed then and now in the media. At the Everhart Museum in Scranton, PA until April 1, 2012.  So glad that our ideas of fashion and beauty have finally embraced a wider culture other than just Paris and NY! 
  • Bling, at the Oshkosh Public Museum in Wisconsin to March 4, 2012, is showing haute couture styles dating from the mid-19th to mid-20th centuries with the focus on the ART!!! -- YES!! (see editorial above).  
How People Are . . .
For many years I taught Dress and Society, a class which explored many of the psycho/social aspects of dressing.  In that context, one of the basic premises is that people tend to behave differently when wearing different clothing -- surprising but true.  I would ask my students to dress up and notice if they held their bodies or expressed themselves differently than they did in jeans and a T-shirt and one time they all wore black for a week then white to see if colors changed behavior -- and they were surprised.  I was again reminded that 80% of communication is non-verbal when I heard about this wonderful story proving that personal presentation makes an important societal difference. 

After the war in Brazzaville, Republic of Congo, 1998-1999, things were still hostile until a group of men began to exhibit the look and attitude of elegance in their dress and consequently in their behavior.  They are described in The Gentlemen of Bacongo ~ The Importance of Being Elegant, a new book about the S.A.P.E., (Societ� des Ambianceurs et des Personnes �legantes or Society of Tastemakers and Elegant People).  To quote Baudoin Mouanda, one of the photographers in the book, " The Sape is an art and real gentlemen have to know the concept of gentleness and good manners related to the inherent moral code of the individual".  He explains how dressing elegantly is being used to give society hope and to return to civility and good will.  The group teaches others what it means to look and act elegantly, believing "It is more significant to know the rules of elegance than to have a Dior or Versace outfit and not know how to dress" -- Mouanda.  Thanks to Selvedge Magazine for letting us know this story.

Honor others by dressing for them and make the world more pleasant.
 
Sandra Ericson
Center for Pattern Design 
"Elegance is not the prerogative of those who have just escaped from adolescence,
but of those who have already taken possession of their future."  Coco Chanel