A Present for You!


Until they run out, we'll include a free vintage pattern with each new order over $25. Downloads not included.
We pick -- It has to be a surprise!



Good Clothes
October 2011
We are getting ready for 2012 and the deep structural realignment of our economy continues.  A structural shift means that all the links from education to business models to cultural values and lifestyles find new footing and relationships. In our field, we find ourselves leaving fashion and returning to 'clothing and textiles'.  Clothing and textiles is personal, timeless and craft based. Fashion is time, trend and market based.  Both can deliver style -- that's the part you contribute.  Ask yourself:  Which is more valuable now, better quality or brand name?  Quality of fabric or how popular?  We are all making new judgements and thinking about how we express this new zeitgeist.  And it is not the first time the US has redirected its clothing priorities to Good Clothes.  Many of the books we reprint are valuable because they originated at the beginning of the last restart, giving us all the gift of how to do it.

It is the end of fashion as wearable theater, 'costumes' with short life-spans; it is the end of disfunctional clothing, too fragile, cold or hard to clean, etc.  It's the end of quantity over quality and status anxiety -- all the marks of 'fashion'.  It is the beginning of a new respect for clothing -- what we used to call 'good clothes' -- meaning clothes that fit, were well made from from 'good' fabrics and were beautifully cut to look great for many years.  If you majored in this field, you were a Clothing and Textiles major, not a Fashion major. Design was part of the creative process, not the ultimate goal, which meant that every would-be designer studied textile science and knew how to cut and sew the product which was made and sold regionally. Little was wasted and there were just two or three seasons. There was no fast fashion (we would have been appalled at the thought) or our present frantic race to the bottom.

To begin again, start paying attention -- to fit, to fabric, to cut -- study yourself and concentrate on looking good, not like everyone else -- separate your choices from the herd and be able to justify them. Buy less but better clothing. Most of all, give local talented people their due and your business; it's the way back for this country.

Here we have Iris Apfel. At 90, she proves that exquisite individuality yields true style -- she left fashion long ago.
 Her story . . .  

Ribbon Skirt Photos
from Shingo Sato's recent class at CCA. 
See all in the
 Gallery






























Our best and big thanks to Shingo Sato for sharing his knowledge and special genius with us. 


He is now off to London for three more classes in the UK and then Columbia and perhaps Brazil.  Get ready for a world-wide adoption of Transformational Reconstruction -- one of the major fashion signposts of this new Century.








Opinions
Fashion is evolving . . .
 and another revolution is in the works.
  • Something Is Rotten in the State of FashionColin McDowell's Business of Fashion column about fashion's general direction is truth-time for the industryWe're beginning to have a vacuum from which a new business model will emerge -- exciting times.
  • Rising cost of clothes could signal end to 'cheap chic' , also from London -- THE fashion capital these days -- comes another warning of shifting sands in big, permanent ways.  In this one, cheap chic is losing it's cheap.  Hence, we will acquire Good Clothes by default -- there will be no alternative.  Happily so, but they will cost a lot more and we'll only shop twice a year, spring and fall.
  • Alexa Chung, the Making of Fashions Latest It Girl   -- "It" is being completely nonchalant while thrift shopping with a laser eye. She stars in a new series on the thrift hunt, the latest way for those in the next generation with great taste and little money to learn about value -- just like we did! It's back to the future. 
  • New California Law -- the effects of this law will be big. In just five months time, on January 1, 2012, the California Transparency in Supply Chains Act will go into effect. This will require large retailers and manufacturers doing business in California to disclose their efforts to eradicate slavery and human trafficking from their product supply chains. It will affect over 3,000 companies world wide.  Between the rising cost of labor, the weather effects on cotton crops and new social justice laws, just to name a few influences, the price of clothing will go up in 2012. Sew more, a lot more. 
  • And now for a substantiated rumor and prediction:  The luxury market in China is slowing up -- for instance, Burberry is down 27% -- on fears that the Asian boom is ending.  Prediction: That if luxury slows up, designs will turn classic and more conservative with much returning to the past (i.e. small bags) and -- the big change -- if you can't buy it, you can still choose it. The concept of 'taste' as an indicator of social status will return and will mean more than price or brand, which means that the 'look' will count more than the piece.  Choose carefully; the subtleties will count a lot. 
 New Here

BOOKS, BOOKS, BOOKS!  Four, in fact.  Here are a few sample pages:

The Art of Measuring                                              New Fashions From Old 
This one has lots of detail about and why you place the tape -- and
many diagrams for both men & women.
     
New Fashions has children's and women's suits with layouts showing exactly what pattern pieces to place on which part of re-cut men's suits -- genius!
  
























 
Home Sewing is Easy
                                                                       Designer Diagonals
There are lots of simple but complex looking bias designs here, each with detailed cutting diagrams with the pattern of the fabric shown, so you can see the bias effect and how it happens.
Solid sewing how-to shown in a fun layout with clever examples and clear detail -- notice the little stick figure acting out the names of the seams!  It all helps a beginner remember the lessons.
                               




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To finish the book run for this year, there will be three more out within the month:
  • Harry Simon's Complete Course in 24 Lessons, Drafting Men's Work Garments
  • Harry Simon's Drafting Men's Shirts and Underwear
  • Make and Mend, the companion to New Fashions From Old  
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For your patience, you get to watch this video of wartime England keeping a stiff upper lip and proper dressing at all times.

Make Do And Mend
Make Do And Mend
New Everywhere
  • Now that NY Fashion Week has wrapped and all is known -- here is Cathy Horyn's list of the best -- not the best pieces in the week but the people who consistently deliver with new cutting concepts and true style.  One key thing these days, tailoring is enjoying new respect.  Tailored clothing always gives one what is known as 'agency', that is, looking like you know what you're doing.  It's the core concept behind Good Clothes. 

Raf Simons for Jil Sander

Phoebe Philo for C�line

Narciso Rodriguez
Francisco Costa
Sophie Theallet
Jack McCollough &
Lazaro Hernandez for Proenza Schouler
Alexander Wang
Joseph Altuzarra
Prabal Gurung
Consuelo Castiglioni for Marni
  • From Nik Thakker's blog
    Rodarte, showing the 1940's in NYC 
    and Stylesight, both pro trend spotters, we get the new directions: 1. Go tonal; 2. Red is the new black; 3. The beautification of brown; 4. Artisanal craft; 5. Super size; 6. Wild animals; 7. Subtraction cutting; 8. Elevated sportswear; 9. Get transparent; 10. Go Digital (prints).  Of particular notice by Stylesight is the focus on the 1940's in the SS NY Collections.  Strikes an appropriate note since the '40's was a time of both style and hardship, not unlike the present.
  • Steamy Magic -- There is a new fabric on the market that is so thermoplastic that steam makes it shrink 30% (there's also thread in the same material).  So for pattern designers, it is a new design tool.  Here are some photos of its application on silk velvet, creating the fit controls that darts or other controls usually do.  One stitches it in a designed stitch pattern and then when shrunk by steam, the decorative and fitting effect takes place. From Floriani Heat 'n Shrink. $24.  To go with, we will seek to reprint Stitching For Style by Nelle Weymouth Link, a great book with all the shrinkable designs in it -- originally intended for pintucks instead of heat but so perfect for this new medium. 
  • Suncoast Custom -- New to us but not to Canadians in British Columbia.  Sabine David is the designer and custom dressmaker/tailor behind this company which also carries the Rundschau products and Grafis CAD software from Germany.  Of particular importance to us is the English version of METRIC PATTERNMAKING FOR JACKETS AND COATS, a metric based pattern design text for tailored garments.  We are hoping to bring Sabine here for a class and CAD demo in 2012.
Hot Opportunity

New York Fashion Draft -- In the get-real department, there is a new event going on not for fashion design but for fashion business -- being drafted like sports stars! Graduating college seniors who have some experience in the field can apply for an all-expense-paid 3-day trip to NY to be treated to an overview of the industry and to be interviewed by the best in NYC for a job after graduation. Deadline is November 30. To jump on this  . . .



Thank you for all your support with this venture and if you are stretched in this economy, know that is still always boils down to food, clothing and shelter.  So design the best patterns possible and people will find you.

And Lastly . . . 
Patterns are our physical signature and our history.  Our life changes are recorded by our personal curators, the dressmakers and tailors.  It is a process and trade to be respected and loved as we love our own skills because they give us who we are to the world, for our whole lives.
Negative Space.
 
Negative Space. 
Enjoy  and see you next month!
Sandy