CBU's recent endeavor with Kansas City Life Group Benefits (KCL), enrolling 800 employees of a school district in a Short Term Diability Plan, clearly displayed KCL's dedication to excellence.  Having had such a positive experience, we're delighted to introduce KCL as our newest insurance carrier.

 

KCL is known for long-term relationships, high-quality work, and high broker and associate loyalty. In fact, KCL is one of the few active national financial-services companies to be led by the same family for four generations.   

 

CBU is thrilled about KCL's:

 

-  Ability to offer all ancillary products under one roof - STD, LTD,     

   Life, Vision, and Dental.

-  Commitment to assigning one administrator per group, which  

   means only one phone number to call when you need answers.  

-  New Business, Administrative, Underwriting and Claims are all  

   under one roof.

-  Tremendous flexibility in plan design.  

 

 

Email us or call us to learn more about becoming appointed with   Kansas City Life Group Benefits.   

Call 1-866-275-3345  

Insurance agents are constantly lured from company to company in hopes of finding the latest sales ideas and lead programs.  At CBU, we have targeted and time-tested systems that work, systems that are proven to put money in your pocket.    

 

Systems that CBU offers: 

 

1.  Asset Preservation Workshop.   

An exceptional approach to workshop selling.  APW's educational format has proven to be effective in putting agents in touch with more clients than they have ever seen, and ultimately closing more business than ever before.

 

2.  State of the Art Medicare Quoting System.   

This online system allows you to:

- Quote both Medicare Supplement and Medicare Advantage.

- Compare all available plans in your area.

- Have a summary of Benefits and the Application just a click away.

- Email clients directly from the quoting tool.  

 

 

Email or call us to inquire more about our successful systems and to learn how you can easily expand your book of business. 

   

Get Started in a Targeted and Time-Tested System 

Call 1-866-275-3345 

The recently released Met Life Study of Employees Benefits Trends emphasizes the importance of addressing younger workers' desire for life insurance and disability protection.  Great news.  Knowing this new fact, how do you feed this generation's appetite for protection? 

 

For starters, talk to younger workers about benefits in a way they prefer to communicate.  Younger workers expect quick reads, instant messaging, and ways to navigate to information quickly.  Consider ways to dialog - using Facebook, Twitter, LinkedIn, or a company blog forum.

 

Next, try promoting choice as much as possible to allow employees to customize their benefits program.  Younger, healthier workers might prefer low cost consumer-driven plans.  Provide a range of voluntary benefits that they can choose from.  

 

Lastly, tailor financial advice and guidance programs to the needs and wants of younger workers, as well as older associates.  Offer education programs that can help younger employees, such as advice of debt management, paying off student loans, buying a home, and starting a savings plan.  Remember, take note of the younger workers' preference for social media and online delivery.

 

Here's the bottom line from the study:  Generations X and Y express an especially strong interest in being able to choose from a selection of voluntary benefits that they are willing to pay for on their own.  Think closely how each generation likes to receive information, then go get 'em tiger!  They have an appetite, and they're hungry.   

There is a saying that goes "slow and steady wins the customer".  Just as drops of rain combine to form a puddle, Drip Marketing takes on this very concept.  Consistently sending or "dripping" messages to your clients and prospects, will keep you top-of-mind for new sales and referrals.

Seven ways to keep the drips going:

1.  Send regular and informative emails to customers and prospects.

2.  Network every chance you can.  Think about volunteering with an organization that compliments your business.

3.  Find out what your client is passionate about, keep track of it, and send them a note if you run across something interesting on the subject.

4.  Send a Thanksgiving card.  Thanksgiving is a neutral holiday and a day that your clients might not receive any other cards.

5.  Read the obituaries.

6.  Do annual reviews and service calls.

7.  Invite your client's children to sit in on reviews.  Their children will need your services at some point and chances are their friends will too!

Just remember, dripping your book of business means being thoughtful and consistent with your messaging, and over time each drip will make a difference.

Combined Benefits United is an Independent Marketing Organization that is focused on powering insurance and financial professionals to be the best they can be.  We proudly partner with the nation's top insurance companies to better offer clients a full range of life and legacy planning products.

We welcome the opportunity to work with all of our agents, and we consider everyone to be a part of the CBU Team.

 CBU Calendar of Events

 

"We got together with CBU about a year ago and our connection with them has been a great asset. We know that individual products like the APW will generate business going forward. Ray has been very helpful, always treating us like gold, and Shannon and Stephanie are great in the office. You just call them up and bang it's done."  

Max Lynds 

F.A. Peabody 

Houlton, ME