|
Got Camel Milk?
by Katherine Wight, R.D, L.D.
Have you noticed? There is a new crowd of 'milks' alongside the traditional cow's milk cartons. How does a nice tall glass of cold and refreshing camel milk sound? Too weird? What about donkey milk or buffalo milk? You may wrinkle your nose at the thought, but likely if you haven't yet tried one, you have at least seen a cow's milk alternatives. Almond milk, soy milk, rice milk, coconut milk, oat milk and hemp milk are gaining real estate on grocers' shelves, but more interestingly are replacing cow milk products in many shopping carts.
According to SymphonyIRI Group, a Chicago market research firm, the introduction of almond milk in the refrigerated dairy case in 2010 helped to fuel 13% growth in milk alternatives. Refrigerated non-dairy alternates are the highest growth dairy category in the natural channel with 18.1 percent growth in 2010, according to SPINSscan Natural. What is behind the recent boom in sales? At LMI we have been recommending these products for years, long before their newfound popularity, which has even skeptics pouring themselves a glass.
Why are so many milk alternatives becoming so much more available? The market is responding to increased consumer demand. So why the increased consumer demand? While cow's milk alternatives appeal to a vegan or vegetarian consumer group and that is certainly responsible for some of the boom, we believe their growth is driven by the increased awareness of food allergies and sensitivities, with allergies to cow's milk being one of the most common.
Unfortunately, food allergies in general are on the rise and the population that is hit the hardest is children. Food allergies in children have increased by nearly 20% in the last 10 years, and are increasing among children of all ages (boys and girls) and among children of different races/ethnicities[1]. Physicians are diagnosing more food allergies as newer research has linked food allergies to both asthma and skin allergies such as eczema[2]. For example, asthma now affects 1 in 12 Americans, an increase of 12% during the last decade[3]. While more common in children (9.6%) than adults (7.7%), asthma is increasing in all population subgroups. Shockingly, the most significant increase in prevalence is occurring in black children, who saw an almost 50% rise in diagnoses from 2001 to 2009. Now, nearly 1 in 6 black children has asthma. The presence of asthma is a predictor for persistent cow's milk allergy.
[4]
To continue reading this article click here.
[1] Branum, A. Pediatrics, December 2009.
[2] J Allergy Clin Immunol 2011.
[3] Morb Mortal Wkly Rep. Published online May 3, 2011
[4] J Allergy Clin Immunol. 2005 Oct;116(4):869-75. Epub 2005 Aug 19
|