Customer Showcase
Liquor Plus is a local private liquor store chain that has become a destination for local beer enthusiasts. Liquor Plus has three locations: Douglas St., Saanich and Royal Oak. Rod Phillips is the Director of Buying and Marketing for Liquor Plus and is best known for his insatiable appetite for liquor knowledge and his love of liquor deals.
Rod can often be found sampling a new beer or wine and then sharing his insights and knowledge via his articles, blog, and Twitter. This helps Liquor Plus let everyone know about new releases, such as Hermannator or Spyhopper Honey Brown, as well as other features or special promotions. The way this can be a benefit to you as a consumer is that you can stay up to date on the latest developments in the beer, wine and spirits world! If you would like to stay in touch with Liquor Plus, visit them online at www.liquorplus.ca or follow Rod on Twitter.
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Staff Profile
At Vancouver Island Brewery, it is our people that make the difference. Growing from only 6 employees in 1984 to over 40 "Islanders" today, we are proud of our employees and want you to learn more about them and why they love working for Vancouver Island Brewery.
This month we feature Terri Irmscher, our Accounts Payable Clerk and all around great help at the brewery. We asked Terri a few questions about herself: When did you start working for Vancouver Island Brewery? I started working at VIB in August, 1998. What is your role at the brewery? Accounts Payable is my #1 role, but as you will find out over many newsletters, nobody here really just does their one job; Everyone pitches in to complete all tasks at hand and get results! Where were you born?
I was born and raised in Saanich, but like a lot of local "lifers" have lived in several different Island locations. I tried a few of these different places but Saanich is still my home.
What is your favourite VIB beer? My favourite VIB beer is Vancouver Islander Lager because it is very versatile, great at our bbqs and camping. I never leave home without my Islander! Where is your favourite vacation destination? As you may have guessed, Vancouver Island is my favourite destination. Where else can you fish, ski and golf all in one day? What do you like best about your job? I love my job here at Vancouver Island Brewery most because it just doesn't feel like a job!
Thank you Terri for your ongoing support and for bringing your fun-loving and cheerful attitude to work everyday over the past 11 years! |
Community Commitment
The ECHL Hockey season is back on in Victoria! Vancouver Island Brewery is also proud to be back as an official local beer partner of the Victoria Salmon Kings and Save-On-Foods Memorial Arena. The first game kicked off on October 16th in Alaska against the Aces and continues through till the middle of March. There will be many Vancouver Island Brewery /Salmon Kings promotions going on in pubs and liquor stores all around the Greater Victoria area, but don't wait! Come on down to Save-On-Foods Memorial for an ice cold Vancouver Island Brewery beer and bring your cheering voice because the boys will need it! For schedule, roster and ticketing information: www.salmonkings.com | |
Brewing News
As the leaves turn red and we turn the clock's back, people's thoughts change to all things Winter. For some this is skiing and Winter storms, for craft beer lovers however, we hope their thoughts turn to Hermannator Ice Bock! Brewmaster Ralf Pittroff and our brewing team at Vancouver Island Brewery have once again crafted a limited release batch of Hermannator as a holiday gift to island beer enthusiasts. Hermannator is a very special beer for us to brew as we take our time and allow it to age for over 12 weeks to achieve the smooth, full malt flavour of this traditional German Eisbock.
I am happy to report that Spyhopper Honey Brown is celebrating a big win at the World Beer Championships. Ralf and our brewing team recently put Spyhopper Honey Brown up against the world in the 2009 World Beer Championships and are celebrating a bronze medal in the specialty ales category. This is a true testament to the quality of our all natural, craft brewed beers. For a local craft brewery to put its small batch beers up against some of the finest beers in the world and win, is a significant achievement. In November we hope you will all take the time to observe Remembrance Day. To remember our fallen hero's at Vancouver Island Brewery we lift a glass of Piper's Pale Ale in salute of their effort and sacrifice. Piper's was named in 1987 after war hero Piper James Richardson of the Canadian Scottish Regiment in Victoria. Piper Richardson became only the third piper in history to be awarded the Victoria Cross for bravery during the Battle of the Somme in WWI but tragically lost his life during this epic battle. Please take the time to salute our fallen war hero's who fought bravely for the freedom we all enjoy today. Jim Dodds, General Manager Vancouver Island Brewery www.vanislandbrewery.com

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Ask the Brewmaster
Ralf Pittroff is Vancouver Island Brewery's certified traditional Brew master. Trained in Germany, Ralf brings a lifetime of brewing experience to our small local brewery. He is the keeper of our craft recipes and champion of our all-natural brewing process. Each month we will select a customer question regarding beer for Ralf to tackle.
This month our question comes from Steve Madill in Victoria. Steve asks:
Hermannator is my favourite beer. You call it an Ice Bock. What is an Ice Bock and how is it made?
Great Question Steve.  Hermannator is actually a German style Eisbock, but we like to call it an Ice Bock because we mature Hermannator at near freezing temperatures. Bock's are a style of strong lager, first brewed in the 14th century in Einbeck, Germany, from which it gets its name. The original Bocks were dark beers, brewed from colored specialty malts. Bock was traditionally brewed for special occasions, often religious festivals such as Christmas, Easter or Lent. At Vancouver Island Brewery, our Hermannator Ice Bock is a very special beer. What makes this beer so unique is that it takes 14 weeks to brew from start to finish. Because the brewing process is so intensive and complex, there's nothing else like it in Canada. The Ice Bock has a silky mouth feel that is created by a slow fermentation process, and then aged at near freezing temperatures for 10 weeks. Using a signature blend of chocolate and caramel malts creates a dark chestnut coloured beer with a full body and rich malt flavour. At 9.5% alc by volume, Hermannator delivers a smooth, but assertive mouth feel with hints of plum spiciness. A warming brandy like finish rounds out this outstanding winter beer. It's the kind of beer that takes its time and doesn't compromise, our holiday beer gift to you ! Hope you continue to enjoy it!
Cheers,
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Beer School
How to Taste and Appreciate a
Quality Beer
Each month we will feature a section on beer school and beer appreciation. This month we want to show you a few tips on how to taste and appreciate a quality beer.
1) Pouring the Beer
If you are pouring the beer yourself from a bottle gently run it down the side of the glass. Judge your pour speed based on the head that is forming. Aim to have about a two finger head when you're done. Some beers contain visible yeast at the bottom of the bottle that is meant to be drunk with the beer. If this is the case, stop the pour with a bit of beer left in the bottle. Swirl the remaining liquid to lift the yeast sediment and pour it into your glass. 2) Appearance Note whether the head is dense or thin. Heads are sometimes described as rocky if they are especially dense with dips and peaks forming as some of the bubbles pop. The color of the head is also worth noting and can range from pure white on Pilsners to light or medium brown on some stouts and porters.
Examine the appearance of the beer itself. Hold the glass up to the light and note the color and whether it is cloudy or clear. 3) Aroma Note whether it smells primarily of hops or malt. Generally speaking light colored beers will smell more of hops while darker beers tend to have a pronounced malt, roasted, chocolate or coffee aroma. Many ales have a hard to pin down spiciness or fruitiness from their yeasts. Take your time with the aroma. Try to take three good sniffs before your first sip. If you're taking notes, stop to write your impressions before the first sip distracts you. 4) First Sip When taking your first sip; try to note the initial sensation as the beer enters your mouth. Think about whether it is sweet, bitter or something else. Beer, especially ale, can be very complex. There can be quite a difference between the first taste and the finish. 5) Mouth Feel This is the texture of the beer or how it physically feels in your mouth. Beer ranges from silky dry stouts, to thick and chewy Scotch ales to thin and fizzy Berliner weisses. This is an important characteristic of a beer. 6) Finish Note the lingering flavors after you swallow the drink. Often it can be bitter from the hops or a lingering malty sweetness.
Stop before your next drink and try to write down everything that you just detected. Try to confirm it all with your second drink or see if you need to rethink your conclusions. Tips:
- When doing beer tastings, do not taste new beers with food or soon after eating. Although beer is an excellent beverage to pair with beer for meals, when doing a comparison tasting the lingering flavors from food can greatly affect your impression of the brew.
Cleanse your palate with water. Crackers or cheese are fine but you should remember that even these foods can affect the apparent flavors of the beer.
- If you're tasting a number of different beers, let the color be your guide. It is best to taste from light to dark.
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Island Destination
You are more tired than you ever remember as you watch the sunset, with a can of Vancouver Islander in your hand, sand between your toes and a wetsuit half-off. Yes, you are in beautiful Tofino! The city uses the tagline: "A Force of Nature". This is very appropriate as the sound of the waves are a constant reminder that the force of nature is constant and unforgiving. Fall is now starting to hit the west coast and this allows Tofino to show more of its beauty.Tofino is a village of about 1,650 residents on the west coast of Vancouver Island, located on the tip of the Esowista Peninsula, at the southern edge of Clayoquot Sound.A popular tourist destination in the summer, Tofino's population swells to many times its winter size. It attracts surfers, nature lovers, campers, whale watchers, fishermen, or anyone just looking to be close to nature. In the winter it is not as bustling, however, many people visit Tofino and the west coast to watch storms on the water.
If you haven't yet been to Tofino, it is a must-see town. If you haven't been in a while, you might want to re-consider your next weekend outing!
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