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91% of attendees rank trade shows as "extremely useful" for product purchasing information.
(Simmons Market Research Bureau)
79% of attendees say that attending shows helps them decide what products to buy.
(Exhibit Surveys, Inc.)
91% of attendees say trade shows impact buying decisions because competitors are in one place, allowing for comparison shopping in real time.
(Exhibitor magazine)
91% of attendees get the most useful buying info from trade shows and events.
(Skyline Exhibits)
Trade shows are the #1 sales or marketing medium to quickly overcome objections and accelerate the buying process.
(Skyline Exhibits)
77% of qualified attendees represent a new prospect and potential customer for exhibiting companies. These results been consistent for the past 20 years.
(Center for Exhibition Industry Research)
63%-70% of trade show attendees place a high level of importance on face-to face interaction during the pre-purchasing stages. (Center for Exhibition Industry Research)
76% of attendees rate face-to-face meetings with potential new vendors very or extremely important. (Center for Exhibition Industry Research)
Trade show visitors will tell 6+ people about their experience.
(Center for Exhibition Industry Research)
Face-to-face interaction is of high importance to over 60% of attendees.
(Center for Exhibition Industry Research) | 
