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Keeping you from getting lost
How directional signage enhances your customer experience
Wayfinding or directional signage is the kind of signage that helps guide you to or through an area. It can be used in malls for customers to find stores and washrooms. In office buildings they can direct people to offices, stairwells and elevators in various areas. When this type of signage is done well, customers barely notice it. But when done poorly, customers can become frustrated and confused, and this is not the type of experience you want to promote at your business.
 | | Exterior Wayfinding Sign |
The two major kinds of wayfinding signage are thematic and physical. They can be used independantly or together to create effective and attractive wayfinding signage.
 | | Wayfinding Sign for a tourist attraction |
Thematic signage is what would be found in museums and parks. It is signage that compliments other marketing initiatives, often showing logos and being more graphic in nature.
 | | Wayfinding sign for a Park |
Physical signage is about orientation and navigation. It helps you get places. There is nothing more frustrating to a customer than having to wonder around an office or medical facility and not find the office they are looking for. It is critically important that this type of signage be located in appropriate places, at the appropriate heights and be as easy to follow as possible.
 | | Wayfinding Sign for washrooms |
Whether you are renovating or building new, Speedpro signs can help ensure your wayfinding signage works to enhance your customer experience. | 
