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| SPEEDPRO SIGNS |
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103, 1935 32 Ave NE
Calgary, AB T2E 7C8
Ph: (403) 239-2169
Fx: (403) 239-7409
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| WORDS OF WISDOM |
To quote Zig Ziglar, "People often say that motivation doesn't last. Well, neither does bathing - that's why we recommend it daily."
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 Greetings!
Spring is finally here, Yippee!
I hope every one had a great Easter Weekend! We returned from the Speedpro conference with lots of new ideas. We look forward to sharing them with you. Please call me with any signage questions.
Sincerely,
Joanne Ruston,
Speedpro Signs Calgary North
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 SPEEDPRO SIGNS CONFERENCE
Speedpro Signs Calgary NE was a finalist for Franchise of the Year. We did not repeat, but our congratulations go out to Speedpro Signs Pembroke, Ontario for being awarded Franchise of the Year.
A great honour was given to us when we were announced as one of the three finalists for Franchise of the Decade. We could not have achieved these nominations without the support of you, our valued Customers. I want to personally thank you for all your support. |
 SPEEDPRO'S PATH TO ECO-FRIENDLY PRODUCTION OPTIONS
Reduce, Reuse, Recycle
Speedpro understands that it is the responsibility of every business to do their part to be eco-friendly. As part of our corporate social responsibility, here are some ways we are being more mindful of the environment.
Recycle
We source recycled products contain recycled material such as our eco-Fi printable wall fabric made from 100% plastic bottles, and PVC products that contain as much as 45% recycled plastic. Speedpro also uses Eco-Sol Max inks, which contain no VOCs and which do not require any special ventilation. Banner material now available contains non-toxic PVCingredients, with more than 80% of the content derived from sources other than petroleum.
Reduce
We have also embarked on initiatives to reduce our carbon footprint. Speedpro has sourced lighter-weight products that require less material to produce, and still give the quality you expect from us. Our industry has also created products that do not contain bleaching agents, glycol or carcinogenic colouring agents. Each location makes efficient use of electricity, and powers down when machines are not in use.
Reuse
As many products most suited to the sign industry are often petroleum based, efforts to re-use materials are most impactful at Speedpro. Some of the ways we re-use materials include: donating vinyl scraps to schools or community centres for use in youth craft and art programs, re-using backing paper and cardboard shipping containers for packing material and suggesting products to our customers that allow for repeat usage. |
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PRESENTING A CONSISTENT IMAGE IS KEY TO BRAND RECALL
The best way to make sure your company gets the biggest return on promotional investment is to maintain consistency in all your promotional items. The more frequently people see the same image over and over again, the more it will remain in their minds.
You only have to look at successful national and international brands to see how they continue to build on consistency. Their signage carries the same look as their banners and booths. Their advertising is easily recognizable from the continued use of the same idea. Any business can benefit from being consistent.
How To Introduce Changes
Obviously, businesses change and so do the needs of their promotional tools. You can still be consistent while making changes. Sound impossible?
Instead of changing everything all at once, make a plan of introducing changes over time. You don't want to lose your customer by suddenly having an entirely new look. If you're changing a logo, do it gradually. If you're changing the way you present the business, implement one thing at a time. Be patient and be planned.
Implementing changes gradually also has another benefit: it ensures your tradeshow and signage materials have an extended life. Some may even be able to be re-used in another format. If you discuss your plans with Speedpro in advance, they can help with suggesting how to maximize the use of your current materials. You might be surprised how little waste you can have with a total makeover of your image. | |
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Joanne Ruston
Speedpro Signs Calgary North
(403) 239-2169
103, 1935 32nd Ave NE
Calgary, AB T2E 7C8
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