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SEFA's
Upcoming Schedule of Events
in Charleston, South Carolina


Charlestown NC
Francis Marion Hotel
The SEFA Board of Directors has made education and training one of its priorities in the coming year, and they are starting the year off with its first educational series in Charleston in January! 
 
They have chosen the Francis Marion Hotel as the host site for both the Seminar Series and the quarterly Board Meeting.  SEFA is very excited to be able to bring these type of quality programs to its members. The information that you receive from these seminars will be priceless, and we hope that you will be apart of these three outstanding seminars.

We also invite you to join us for our committee meetings and board meeting on January 14 & 15th. Being a part of these events is a great opportunity to network and socialize with some of the best Drycleaners and Allied Trades in the industry.
 
SEFA has also arranged a limited number of overnight rooms at a greatly reduced rate.  If you need accomodations, contact the SEFA Office immediately!

For more information regarding these events, please contact Jon Meijer at
(877) 707-7332 or send an e-mail to him at jmeijer@dlionline.org
New Dates Added: A Free SEFA Seminar! 
Customer Service Seminar
with Industry Expert
Frank Briercheck with Phenix Supply Company

Frank Briercheck
A Customer Service Representative is usually the first and last employee that a customers sees; the future of a given plant's fiscal well being rests on the manner and proficiency of this key individual.

Subjects to be addressed are behaviors that drive customers away, customer expectations, improving communication skills, developing telephone skills, working with challenging or cranky customers and much, much more...
 
Dates & Location:
 
January 9, Embassy Suite -- Savannah Airport, Savannah, GA
 
January 10, Holiday Inn Express, Columbia, SC
 
January 11, Holiday Inn Express, Charlotte, NC
 
January 12, Francis Marion Hotel, Charleston, SC
 
 
Time:   6:00 p.m. - 7:00 p.m.    Registration/Snacks
            7:00 p.m. - 9:00 p.m.    Seminar Starts
 
Cost:    No Charge!
 
Please call 1-877-707-7332
Friday 
January 13, 2012


"Social Media and Marketing for Today's Competitive Marketplace"

with Industry Experts Jon Meijer, VP Membership  & Marketing for DLI, and Peter Blake, SEFA's Director of Membership Development."

 

Attendees will learn how to navigate through the new marketing programs necessary to reach today's consumers.  Between Facebook, Twitter, e-mail Blasts, networking, texting, webpages -- the marketing game has changed dramatically.  If cleaners want to keep current and grow their business, they need to take advantage of all the tools available.  Come and learn how to effectively reach new customers, as well as how to use the resources available to you to increase your volume and your customer base.

 

Time:    2:00 p.m. - 5:00 p.m.

 

Cost:     $29.00 per SEFA/DLI member
             $49.00 per non-member
 
To download a registration form for this programClick Here
Saturday
January 14, 2012

Management & Leadership Training in the 21st Century
With Industry Expert
James Peuster, The Route Pro
James Peuster
James Peuster
Managers are realizing today more than ever they need to accomplish more with less. -- and sometimes to accomplish the impossible.  With labor cut back to the bare bones, it is more important now than ever to make sure your managers know how to produce results and maximize their business potential.  This program is perfect for owners, managers, and other key personnel to learn how they can increase their effectiveness.  Specific areas of focus include:
  • When to Delegate and When to Develop
  • The 5 Hats of Leadership
  • Motivation vs. Accountability
  • Defining Middle Management
  • Eliminating CHAOS
The session ill be led by James Peuster.  James is not only the foremost expert on route development, but he has an extensive background in management training.  Prior to working in the cleaning industry he was created, developed and implemented management training programs for national corporations.  He will draw on this expertise and to help attendees answer one of the greatest challenges we face today: getting the most from your staff. 
 
Time:    1:00 p.m. - 5:00 p.m.
 
Cost:     $69.00 per person for SEFA/DLI Members
             $99.00 per person for Non-Members

To register for this seminar Click Here
 
Scheduled Events
Thursday, January 12
Friday, January 13
Saturday, January 14
Join Our Mailing List!
Contact Information
Jon Meijer
(877) 707-7332
or

Coming Soon!
Shirt Laundry & Drycleaning Finishing
February 25, 2012
Unipress, Tampa, FL
 
Presented by: Jane Zellers