Your Battle for the Customer
The approach Obama's party took with its campaign was truly
remarkable leaving the Republicans stunned at the sheer enormity of it and the
financial backing that the Democrats obtained from millions of supporters
across the Nation.
These funds, together with the local campaign offices, the
supporters on the ground and the use of the Internet to spread the word have
never been seen before on such a large scale. And when the TV commentators and cameras took
us inside the Democratic Party's campaign offices to speak with the campaigning
troops on the ground we could see just how motivational those local environments
were.
Each time we could feel and hear the energy,
the commitment, motivation and inspiration all around those offices. People calling and yelling, cheering each other on in a focused effort to win. Upon the
walls we could see the many visuals explaining what needed to be done, figures proudly
showing their results so far and what ground was yet to be covered.
We saw Stars
and Stripes flags, photos of the party candidate along with quotations and
words of encouragement from Obama himself. In every sense these 'war rooms'
were the nerve centres of the campaign at both a State and County level.
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Head for the War Room!
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When it comes to winning the customer it really is a battle.
Competition is tough and it's out to beat you. So here's a few questions for
you concerning how well prepared your war cabinet is:
-
Do you have a nerve centre where your campaign
is being planned, from where you direct your operations?
- What does your war room like?
- Is it a single point of reference where people
meet to assess progress so far, where upon the walls you can see visuals
explaining what needs to be done, figures boldly showing your results so far
and what ground is yet to be covered?
-
Do you have more visuals that explain your
campaign strategy in a simple format that any observer can grasp quickly?
- Is your nerve centre a place where your teams
can come for inspiration leaving motivated with a greater level of commitment
and understanding of what they need to do next in order to win the battle?
-
If not then how likely do you think you are to
win the battle?
- So if you use visuals in your business, how current is their message?
- What three key messages do you want to get across to your teams to
create the inspiration to move people to action?
Here's an example that was posted for the team to see in one of Obama's campaign offices. If you can't see the image follow this link.
Obama and his team truly challenged the way campaigns are
fought, the Republicans will be smarting for many years to come. Think what you
could achieve with your battle for the customer if you were to adopt a singular
focus on developing great customer experiences, where you rallied your troops
around the cause, where your war room served the purpose described above.
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Inspiring the Heart
Barak Obama had a crystal clear vision when he entered the battle and without this vision and
strength of leadership his success would have been far less likely.
He inspired millions to vote, and only to commit to one simple action, but an action with enormous consequences.
Does your leadership inspire,
does it paint a brighter future to come? Does it encourage the heart and
motivate people to action to achieve your goal - winning and keeping profitable customers?
Whatever we think of the political events in the US we are
all connected in some way and can all learn from the mistakes of those that
have gone before and from those that have recently succeeded whether our
concern is running a country, an organisation, a department or a team.
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I hope this newsletter helps to stimulate your thoughts and provokes you to action. Thanks for reading. I'd appreciate your feedback via two questions in two minutes on how you found it. Please take my micro-survey here.
Here's to a New World (including great customer experiences).
Yes We Can!
Kind regards,
Mark Gregory
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