Workforce Today Magazine  

A Publication for Businesses of Northwest Wisconsin

 
Summer 2009
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Welcome to Workforce Today Magazine!
 
Greetings!
Welcome to the summer issue of the E-Workforce Today magazine. 
 
This issue provides valuable information on current American Recovery & Reinvestment Act workforce activities in northwest Wisconsin. 
 
 
We hope you enjoy the articles and as always please let us know if there is a topic you are interested in!
 
Happy reading!
 
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New Virtual Job Fair Site Now Available!
 
GoodJobWisconsin.com is a new tool for employers in northwest Wisconsin! The Virtual Job Fair is a week-long 24/7 online recruiting event where local employers can showcase jobs - from entry level to top management.
The site is easy to use and purchasing a booth is inexpensive and simple! Jobseekers will be able to visit your booth and learn about your company and apply directly to your job postings. After the fair ends you will be provided with booth "visit" statistics and get a PDF document with all resume submissions.
 
The first Virtual Job Fair will take place in September and we expect it to fill up fast!  If you are interested in learning more about the Virtual Job Fair please contact Sue Bodoh at CEP, Inc. at  715.492.5126 or at sbodoh@nwcep.org.

Retaining Employees Before An Upturn Hits 
-The Wall Street Journal

Amid some glimmers of stabilization in the job market, management watchers say companies must take steps now to prevent defections of star employees - before the upturn comes.  Read more...

Welding Boot Camps Up & Running  
 
The Northwest Wisconsin Workforce Investment Board, Inc. and CEP, Inc have received a generous grant allocation through Senator Herb Kohl's office. 
 
The total grant amount of $243,667 is designated to train people in short-term welding boot camps, offered at Wisconsin Indianhead Technical College's campuses in Ashland and Superior.
 
Last summer, CEP, Inc successfully piloted a similar welding boot camp, which received national industry attention and formed the basis for this expanded project. Now, approximately 60 additional unemployed and under employed individuals will receive the training over the course of the next 18 months. This initiative will address the shortage of trained welders in the Northwest Wisconsin region, while providing workers with a well paying, high demand skill. If you are interested in learning more about the boot camp or interested in employing a graduate please contact Sue Bodoh at 715.492.5126 or email her at sbodoh@nwcep.org.
In This Issue
New Virtual Job Fair Site...Now Available
Retaining Employees Before An Upturn Hits
Welding Boot Camps Up & Running
April 2009...Data for Wisconsin and the U.S
Know Someone Who Needs Help In Their Job Search
The Multigenerational Workforce Defined
April 2009 Data for Wisconsin and the U.S.

Latest Numbers for Wisconsin and US.
Seasonally
Adjusted
                 

 

Unemployment rate:

WI                US
8.6%               8.9%
 

Civilian labor force:

WI                US
3,110,500        154,731,000

Number Employed: 
WI                US
2,842,000      141,007,000

Number Unemployed:  

WI                US 
268,400         13,724,000
Know Someone Who Needs Help In Their Job Search?
 
CEP, Inc offices across the ten northwest counties will be offering job readiness workshops on a rotating basis each week.
 

*The American Job Market

*Completing the JobFit Assessment Tool

*Getting your finances in order

*Job Documents: Resumes & Cover Letters

*Job Documents:  Applications & References

*Tips for filling out a job application 

*Interviewing


Workshop are offered on the following days at each of these locations.

CEP Office       Day of Week
 
Park Falls       Fridays
Medford         Mondays
Hayward        Mondays
Spooner         Mondays
Ladysmith      Fridays
Ashland          Wednesdays
Superior         Fridays

Mapquest directions to each location and contact information is available here.
Are you interested in learning more about the economic and workforce status of northwest Wisconsin?  You can view the Department of Workforce Development's Data Dashboard report here.  If you are interested in more labor market information or other resources and data sources please visit the NWWIB Resources page.
The Multigenerational Workforce Defined
Managing and Motivating Multiple Generations in the Legal Workplace
By Sally Kane, About.com 

For the first time in the nation's history, four generations are working side by side in the workplace. As professionals work beyond retirement age, many companies are trying to balance a generation gap of more than 50 years between the oldest and youngest employees. Although there is no consensus of the exact birth dates that define each generation, they are generally broken into four distinct groups:

 
The Traditionalists - Born between 1927 and 1945
The Baby Boomers - Born between 1946 and 1964
Generation X - Born between 1965 and the early 1980s
Generation Y - Born in 1980 or later
 
The diverse perspectives, motivations, attitudes and needs of these four generations have changed the dynamics of the workforce. A little insight into the differences among the generations can help you better understand the needs and expectations of your colleagues in an age-diverse workforce. By learning the motivations and generational footprint of each segment, you can leverage your talents and capitalize on the diversity of your employees.

The Traditionalists
Born between 1927 and 1945, Traditionalists (also known as the Silent Generation) in the workplace today are in their 60s, 70s and 80s. About 95% of Traditionalists are retired from the workforce. Those who are not retired are at or near retirement age and many are working reduced hours. On the job, Traditionalists are hardworking and loyal. Raised during the Depression, Traditionalists cherish their jobs and are hard workers. Many Traditionalists have worked for only one employer their entire work life and are extremely loyal to coworkers and employers. Traditionalists are great team players and get along well with others in the workplace.

Traditionalists differ from younger generations in how they process and respond to information. They are less tech-savvy than younger generations and prefer in-person interaction to e-mails and technological gadgets. Therefore, the best way to engage this generation is through face-to-face interaction.

Unlike younger generations, Traditionalists are comfortable sitting in long lectures and meetings are less inclined to incorporate video-conferencing and web-based technology into the workplace.

Baby Boomers
Born between 1946 and 1964, the Baby Boomer generation is predominately in their 40s and 50s. They are well-established in their careers and hold positions of power and authority. This generational segment constitutes a large majority of today's leaders, corporate executives, and senior management.
 
Members of the Post-War War II generation, Baby Boomers are loyal, work-centric and cynical. This generation has lived through many changes and brings a different perspective to the workplace.

Baby Boomers often equate salaries and long hours with success and commitment to the workplace. They value face time in the office and may not welcome work flexibility or work/life balance trends. High levels of responsibility, perks, praise and challenges will motivate this generation. 

Generation X
Generation X encompasses the 44 to 50 million Americans born between 1965 and 1980. This generation marks the period of birth decline after the baby boom and is significantly smaller than the previous and succeeding generations. Members of Generation X are largely in their 30's and early 40's and hold mid-level management and mid-level support staff positions as well as supervisory positions.
 
After witnessing the burnout or layoff of their hardworking parents, Generation X entered the workplace with different work ethic and culture than previous generations. Unlike the Boomers, Generation X places a premium on family time and has a different attitude about work. They are ambitious and hardworking but value work/life balance.
In the workplace, Generation X dislikes rigid work requirements. They value the freedom to set their own hours. Flexible work schedules and work-from-home options may help to retain and motivate this generation.

Generation X has an entrepreneurial spirit. This generation thrives on diversity, challenge, responsibility and creative input. If their current job does not provide them with these opportunities, they will not hesitate to seek an employer who will.

A hands-off attitude often works best when supervising, mentoring or working with this generation. Members of Generation X value freedom and autonomy to achieve desired goals and often prefer to work alone rather than in teams. They dislike "meetings about meetings" and don't want face time. Flexible hours and challenging assignments will motivate this generation.

Generation Y
Generation Y professionals are in their 20s and are just entering the workforce. With numbers estimated as high as 70 million, Generation Y (also known as the Millennials) is the fastest growing segment of today's workforce. As businesses compete for available talent, employers cannot ignore the needs, desires and attitudes of this vast generation.

This new generation holds entry level and support positions in law firms, large corporations, the government and other environments.
 
Generation Y is smart, creative, optimistic, achievement-oriented and tech-savvy. This young generation seeks out creative challenges, personal growth and meaningful careers. They seek supervisors and mentors who are highly engaged in their professional development.
Generation Y are excellent multi-taskers and prefer communications through e-mail and text messaging over face-to-face interaction. Their attitude is "don't waste my time making me come to your office." They would rather send an e-mail so they can be drafting a memo, researching and answering e-mail at the same time. Cybertraining and lectures through web-based delivery systems may be more effective than traditional lectures.

As Generation Y demands work/life balance at work, employers will need to accommodate them by creating a culture of flexibility. E-mail, laptops, Blackberrys, and other technology tools will help Generation Y work remotely and remain connected 24/7.

When working with or supervising Generation Y, it's wise to impose structure and stability and cultivate a team-oriented environment. Immediate feedback and praise will help motivate and reassure this young generation. Frequent communication and reassurance will help keep members of Generation Y eager and involved.


Mari Kay-Nabozny
NWWIB, Inc. Director of Development & Oversight