February 2009 Vol 1, Issue 11
Workforce Development in Wisconsin WWDA Logo
Greetings! 
 
Thank you to all of the legislators who met with members of Wisconsin Workforce Development Association during their 2nd Annual Day at the Capitol on February 12th. The discussions with legislators were extremely positive and it is our hope that you will continue to look to us as a resource and valuable partner on workforce issues.
 
As unemployment claims rise and traffic in the Job Centers reaches record numbers, the Wisconsin Workforce Development Association will continue to work with you to find solutions and creative ways to meet the needs of your constituents. This newsletter communicates activities happening across the state.  If you have questions about local activities please contact us and we will be happy to answer any questions.
 
If you wish to be added to future mailings or removed from mailings please use the links at the bottom of the newsletter.  Thank you!
In This Issue
New Short-term Trainings Offered to Meet Workforce Needs
Workforce Development Efforts Get Boost in Southern Wood County
Defining "Green Jobs"...
Quick Links
Workforce Development Efforts Get Boost in Southern Wood County
 
 
As America faces hard, economic times, those of us whose work is focused on decreasing poverty and increasing the skills of the workforce are hopeful of the change ahead.  More importantly we see opportunity to engage the great ideas that have been waiting for implementation.

Through a close partnership with the Community Foundation of South Wood County, Northcentral Wisconsin Workforce Development Board (NCWWDB) is fortunate to be part of a promising $30 million national initiative to address our nation's workforce shortages.
 
The National Fund for Workforce Solutions (NFWS) has recently funded 11 regional collaboratives all over the nation. One of those collaboratives includes Partners for Workforce Innovation (PWI) serving south Wood County.
     
NFWS is a national effort to move low-wage workers into higher paying jobs while providing employers with the skilled workers they need.
     
The local PWI collaborative, which was created around the opportunity to receive NFWS funds and assistance, resulted in new partnerships among funders, businesses and service providers.  PWI will receive $100,000 annually over three years for a total of $300,000 from NFWS, and more importantly local funders will invest an additional $1.2 million in south Wood County as a match to the national grant.
     
"Matching available jobs with skills development and establishing new workforce pipelines is essential for our economic growth," said Kelly Lucas, CEO of Community Foundation of South Wood County, and managing partner for PWI.   
     
"Helping our workforce adapt to meet changing needs is critical to future economic prosperity," said Cheryl Urban, President of Urban Processing, and a founding member of PWI. "The NFWS initiative is providing the platform for us to create new relationships and a community-wide focus on the importance of comprehensive workforce development. We are pleased to be part of this effort."          
  
The PWI collaborative is taking a dual-customer approach to its work over the next three years - investing in low skilled individuals to grow prosperity one person at a time by integrating education and supportive services as well as focusing on articulating clear and detailed career pathways in four industry sectors vital to the region:              
               ·  Healthcare
               ·  Manufacturing
               ·  Technology
               ·  Skilled trades
PWI hopes to fill the gaps that other programs are unable to do in an innovative way that speaks to those that are under-skilled, unemployed or under-employed.   
  
This is a time for opportunity, hope, and change and NCWWDB is very happy to be part of this exciting initiative.  


New Short-term Trainings Offered to Meet Workforce Needs
 
The Workforce Development Board of South Central Wisconsin is partnering with Madison Area Technical College to offer new short-term training in the healthcare, manufacturing and information technology fields.  These courses, which start in March, were developed to help job seekers upgrade their skills and return to the workforce faster. Job seekers are able to begin job training immediately instead of waiting until the academic semester starts
in September.  
 
The Career Pathway style modular trainings each start with a course about what it is like to work in a particular industry as well as employability skills and soft skills. After the introductory class, courses focus on technical job skills that prepare job seekers to work in the field.
These short-term courses qualify for college credit at Madison Area Technical College and give offer advanced standing in MATC technical diploma programs for students interested in continuing their education.
 
For more information on these programs, contact the Workforce Development Board of South Central Wisconsin at 608-249-9001.
Defining "Green Jobs"...
ForestWith the recent inauguration of President Obama and passage of the American Recovery and Reinvestment Act, there has been growing awareness about "green collar jobs" or "green jobs." 
 
Rather than falling into defined occupational categories, "green jobs" can be found in the sectors that make up the clean energy economy, such as energy efficiency (e.g. retrofitting buildings and building smart grids), renewables (e.g. wind, solar, geothermal, water), alternative transport, and biofuels.  Food and waste systems also provide a myriad of opportunities for producing green-collar jobs.  In a nutshell, green jobs are family supporting jobs that preserve, or enhance, the environment.  They are not necessarily new jobs; in fact, they often include traditional occupations employing clean and green technologies (such as a construction worker building a green energy efficient building).  In other words, workers who are a part of developing clean, renewable, and sustainable technology, products, or services are working in "green jobs." 
 
Green collar workers include professionals, such as environmental consultants and engineers, as well as those who are in the vocational trades, such as electricians who install solar panels or production workers who are manufacturing wind turbine parts.  It is anticipated that most green collar jobs are, and will be, in "middle-skill jobs" that require more than high school but less than a four-year degree.  For more information about "green jobs," please read Greener Pathways: Jobs and Workforce Development in the Clean Energy Economy.   

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Mari Kay-Nabozny
Wisconsin Workforce Development Association