Geigerrig's RIG series of backpacks features the company's hydration system - two bladders, one for air, one for liquid - that can be pressured via a pump bulb (like a blood pressure cuff). The allows the wearer to spray the liquid into his mouth via a long tube. Hence the motto.

Geigerrig's company president Curt Geiger said it was developed by an avid outdoorsman who didn't like the products currently on the market  -- the ones that need to be sucked on to get liquid. When you're exerting yourself, huffing and puffing for air, it's hard to suck in water, too.

Geiger likens it to the introduction of power-steering into automobiles. "You didn't realized you needed it until you used it," he said.

The product is available in three different size backpacks and 70 oz. or 100 oz. bladder capacities. The main liquid pouch has a wide opening that enables easy filling and cleaning. And there's no backwash in the drinking tube because of the constant pressure.

* Save 30% off all Geigerrigs now through Nov. 14th with Coupon Code: RIG (all CAPS).