InSync in St. Louis
In This Issue:
LETTER FROM THE PRESIDENT
THIS MONTH'S MCA MEETING
THE FUTURE OF THE MISSOURI FILM OFFICE
ST. LOUIS-MADE FEATURE, "LOGAN," NOW AVAILABLE ON VOD AND DVD
Facebook
Many Thanks to Our Wonderful Sponsors:

Data Media Products

Modern Communications
Roscor
Silver Streak Studios
Bad Dog Pictures 

2011 Board of Directors

PRESIDENT

Vanessa Roman

Vanesamouse@aol.com 

 

PAST PRESIDENT

Gayle Gallagher 

 

TREASURER

Jim Trevor

JTrevor@ameren.com

 

 

MEMBERS AT LARGE 

Sandra Olmsted

wryteralways@earthlink.com

 

Michael Ketcher

michael_ketcher@yahoo.com

 

Lou Stemmler

ssstudios@aol.com

 

Sandi Leicht

sandi.light@gmail.com

 

Ray Killebrew

killbblr@mobap.edu

 

Marla Stoker

m.stoker@att.net

 

In Sync! Editor
Please submit all articles, Production Notes, and Members in the Spotlight paragraphs by the 20th of the month for inclusion in the following month's issue. 
See you in the next issue!

Emilie Barta
Newsletter Editor
MCA-I Links
MCA-I 
 SEPTEMBER 2011

Check This Out...

This Space is Available for YOUR Ad!! 

LETTER FROM THE PRESIDENT

 

Greetings Everyone!  

 

Well, it's back to school for a lot of kids and college students this month, and we learned a lot at MCA in our last meeting.  We had a great meeting at STL TV on Oakland and three really terrific guests who had some unique perspectives on film festivals.

 

Chris Clark told us that all we needed to do to get into a festival was make a good film, but assured us that even if we had, there are many reasons for rejections and what might not fit in one festival would work great in another. He also told us to follow the instructions and give the festival what they asked for. Great advice.

 

Bobbie Lautenschlager told us that we should go to many film festivals and watch the films, do research, see what kind of films they are programming.  She told us how to get to Cannes and see all the films for free!

 

Andrea Sporcic told us how to network effectively, get noticed and talk to people standing in line.  You never know who you're standing next to!

 

Speaking of film festivals, we had a wonderful time at The St. Louis Filmmaker's Showcase that ran August 12-18.

Board member Sandra Olmsted and I co-wrote and co-directed a short film called The Inheritance which played in the festival.  We were surprised and pleased at the closing party to receive an award for "Best Use of Color".

 

If you missed it this time around, you can catch it playing at The St. Louis International Film Festival in November, along with many other wonderful local short films.  This year all eight feature films moved on to the November festival.

 

Congratulations to all who screened their films and to all the award winners.  It was a very enjoyable festival this year.

 

This month we have the new Mad Men, advertising and publicity in the digital age.  Mark you calendars for September 14th!  

 

Vanessa Roman

MCA-i President, St. Louis Chapter

 

NEXT MCA MEETING - SEPTEMBER 14 

The NEW Mad Men

 

The way we advertise has changed with technology, and you see it every day when you log on to your computer and ads are on your videos, audio pops up on websites and side ads show up on websites that are specific to something you searched last week.


How can we keep up with the advertising and what can we as media professionals do to stay on the forefront of the latest trends?


Find out at the September MCA meeting!


DATE: September 14, 2011


TIME: Networking begins at 6:30pm and meeting starts at 7pm


PLACE: SWITCH
6600 Manchester Ave.
St. Louis, MO 63139


PRESENTERS:
Pete Maniscalco (Allied THA)
Noah Rosenberg (happyMedium)
Terry Hobbs (Switch)
John Nickels (Switch) 

 

Pete Maniscalco - Allied-THA
Pete Maniscalco is Director of Publicity and Promotions for Allied-THA. Allied-THA is a full service agency that provides clients with creative campaign ideas with national scale plus local market activation, integrated programs that deliver maximum promotional exposure, strategies to enhance existing traditional media as well as social media and social action. Prior to working for Allied-THA, he worked with KSJ Entertainment, Universal Pictures in their Kansas City field office and HNOW Agency. He oversees the St. Louis office. 
 
Noah Rosenberg - happyMedium
Noah Rosenberg is co-founder of happyMedium, a socially responsible consulting firm that helps conscious companies create marketing they can live with.  Noah is an award-winning advertising creative director, influential blogger and public speaker.  Prior to launching happyMedium, Noah developed interactive, integrated marketing for many of the world's top brands including Johnson & Johnson, Nestlé, IBM, Kodak, and Lenovo. His brand experience stretches across almost all product and service categories and includes integrated direct response, print, and interactive advertising. Noah has received over twenty national awards and had work appear in major publications including Luerzer's Archive, The One Club and Communications Arts Magazines.  He studied Fine Art at University of Wisconsin, lives in St. Louis, blogs at adsaint.org and tweets @nrose.
 
Terry Hobbs - Switch
Terry Hobbs is the Senior Vice President of Production for Switch. Terry manages several key product groups including Displays and Environments, Grassroots Brand Sampling Programs, Meetings and Events, Motion Graphics/Video and Mobile Marketing Operations encompassing a staff of 60 Designers, Project Managers, Producers and over 900 field based full time sampling staff. Before joining Switch, Terry was a member of the senior management team at Maritz Communications, where he was responsible for the Central Regions Communications Division. He also has extensive experience in sports marketing. 
 
John Nickels - Switch
John Nickels is President of Switch.  He oversees experiential operations including project management and all in-house production services. His formative years track back to being a lighting designer, meeting and events producer for dozens of major corporations.  John brings a 35+ year track record of experience in almost every phase of creative development, production, production management and operations. John is a St. Louis philanthropist and big believer in giving back to the community.  He is on committees for Arts & Education, Christmas in St. Louis, Variety the Children's Charity, Junior Achievement, Webster University, amongst others. 


COST:
Free for members of the MCA
$10 for non-members
$ 5 for students

THE FUTURE OF THE MISSOURI FILM OFFICE

 
(below is an excerpted version of an article written by an attendee of a meeting regarding the future of the MO Film Office.)

Wednesday, August 31st marked the first official meeting of the Missouri Film Commission at the State Capital in Jefferson City to deal with the repercussions of the now shuttered Missouri Film Office, whose doors were forcibly closed due to budget cuts on June 30th.

 

Using an impressive and even futuristic video conferencing system that linked Rm. 510 in the Truman Building in Jefferson City to St. Louis and Kansas City simultaneously, key film industry players from across the state took part in a cautious - and sometimes contentious - discussion as to where the film industry in Missouri is headed.

 

With no quorum present, the meeting proceeded rather informally and was lead by Bill Lennon, the current chairman of the Missouri Film Commission. In brief, Mr. Lennon explained that due to ongoing budget cuts the film commission offices were closed and the principal duty of providing information and support to film production companies had been reassigned to the Department of Economic Development.

 

A bit of debate obviously followed, with the key arguments being that the budget had to be cut somewhere, but that it is economically irresponsible not to maintain an active office for what is a clearly an active state-wide industry. Many felt that the Department of Economic Development had it in for the film office, while the DED maintained that they aren't anti-film, these are just tough economic times and the governor is legally required to balance the budget.

 

David Kerr, director of the DED, was present and explained that his office is continuing to maintain the website for the film office, and they are now handling any incoming calls. Film production inquiries to the DED are directed to an appropriate DED agency in the (hopefully) appropriate part of the state. By his own admission, Director Kerr said that while sometimes they can make direct and efficient recommendation to an outside producer, at other times they have neither the experience or the database to properly refer filmmakers and producers.

 

Jerry Jones, former director of the film office, was present and explained in greater detail that his network at the film offices had consisted of a variety of contacts in many different offices and locations, all with specific knowledge in various areas. He detailed that in some areas of the state, there are filmmakers with knowledge and data, in others it may be a city office, and in yet others it may be a tourism office. It really depended on what a production's needs are. Mr. Jones said that very often filmmakers needed a location or a look, but didn't know where that was and depended on the film office for that recommendation and guidance.

 

It was then decided among those officers present that filmmakers' needs might be better served if the Office of Tourism were to take over the duties of the film office. It was generally felt that the tourism offices around the state were more familiar with locations and individual production-related offices than the DED was. This idea will be discussed further among board members and possibly be voted upon in the future. MOMMA, the Missouri Motion Media Association, also agreed to assume some of the film office responsibility as well, if needed.

 

Make no mistake about one fact: the Missouri Film Production Tax Credit still exists, and the amount for the year is still 4.5 million dollars. This lead to some debate over the potent issue of the viability of the methods the DED uses to determine potential economic impact when granting a tax credit.

 

Traditionally at the DED, a tax credit is more likely to be granted if the business can return economic benefits on a dollar-for-dollar basis. With traditional "brick and mortar" businesses that deal in more conventional trade, industry, and retail, the results of a tax credit grant are more easy to track. In film production, the very nature of the production and its unique expenditures makes the economic impact more difficult to track, but part of this is affected by what tracking method an agency uses to make the calculations. The DED uses the traditional REMI method which is adequate for most businesses, but does not take into account the significant "additional spend" and multiplier conditions that usually accompany a film production.

 

The DED stood its ground on the use of the REMI method, but it did offer up one concession, though many at the meeting considered it an empty gesture: the DED would no longer look for a 1-to-1 return on a film tax credit, but would be willing to accept a "50 cents on the dollar" return. While encouraging, this is still little help as the DED currently estimates the economic impact of the average film to be around 12 cents for ever dollar, so there is still a long way to go in finding a more common ground. The DED also contended that with a large production like UP IN THE AIR the financial benefits were diluted on the state level because so much of the production's spend took place in St. Louis. Mr. Kerr suggested that if cities such as St. Louis wanted to continue to attract these productions and utilize the tax credits that they could figure out how organizations and offices at the city, county, and private level could shoulder part of the cost of the film tax credit.

 

Finally, there was concern expressed that in addition the film office closure, Missouri failed to attend the last Locations Expo in California. These combined issues may have lead to an impression that film in Missouri is effectively "dead in the water".  Although this is obviously not the case, Missouri filmmakers may have to work hard in the near future to attract attention back to the state.

 

It was generally agreed that the remaining funds in the film office, which are now transferred to the DED, should be used in the future to send a representative to the Locations Expo to ensure the production community at large that Missouri is still viable when it comes to film production. Additional meetings are now being scheduled to deal with reassignment of the film office duties, with additional meetings to take place in the hopes that a film specific director might be hired on at the Office of Tourism.

 

The DED is using the existing Missouri Film Office online database as a resource.


Please take a few minutes to add or update your name and your listings on the website:
http://mo.reel-scout.com/crew_login.aspx

 

- written by Pirate Pictures

ST. LOUIS-MADE FEATURE, "LOGAN," NOW AVAILABLE ON VOD AND DVD

 

Mike Ketcher reports that LOGAN, a feature film he worked on in 2009 (as Casting Director and Production Coordinator) is now available on Video on Demand on AT&T U-Verse, Dish, Charter, Mediacom and 58 other providers. 

  

The film, which is geared largely towards teenagers, was shot mostly in St. Louis and Jefferson counties.  It stars teenaged actors Booboo Stewart, who also starred  in the last two "Twilight" movies,  and Leo Howard, who played Young Conan

 in "Conan the Barbarian" and stars in the current Disney TV series, "Kickin' It."

  

You also can order the film (and watch the trailer) at www.loganthemovie.com or purchase it at walmart.com.