| Next MCA Meeting... |
HOW TO DEVELOP ORIGINAL PROGRAMMING FOR TV AND THE WEB
April 8 at 6:30pm
J. Scheidegger Center for the Arts at Lindenwood University St. Charles, MO
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| 2009
Board of Directors |
PRESIDENT
PAST PRESIDENT Michael Ketcher michael_ketcher@yahoo.com
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| In Sync! Editor |
| Please submit all articles, Production Notes, and Members in the Spotlight paragraphs by the 20th of the month for inclusion in the following month's issue. Text should be embedded in the body of your email and pictures should be emailed as J-peg attachments.
See you in the next issue!
Emilie Barta
Newsletter Editor
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HOW TO DEVELOP ORIGINAL PROGRAMMING FOR TV & THE WEBby Mike Ketcher
Have you ever had an idea for a television show? Or maybe you're wondering if there's any way to make a buck by developing your own online show. Or you want to know how to pitch to the networks. Or the inside scoop on some of the latest trends in programming. Well, our Wednesday, April 8 MCA meeting is for you!
In fact, anyone who works in video or film will benefit from attending this meeting. Technology is offering oodles of new outlets for your work. Video-on-demand, online video, cable, satellite television, TIVO, and even mobile phone streaming are revolutionizing the viewing habits of millions of Americans.
YouTube and other online video sites, in particular, are booming. According to a recent survey by the Pew Research Center the daily traffic to such sites has doubled in the last year. Seasoned Hollywood writers are starting to bypass the studio and network system and explore the many new options online. A group of Hollywood's most prominent writers and other industry professionals have formed their own web site ( www.visualartists.tv) to develop original programming.
At our next meeting, we'll have a panel of experts who have been successful in developing shows and creating programming for broadcast, cable, and the web.
Those confirmed by press time include:
-- Chris Koch, Creative Director, Banyan Productions. Banyan has been a leading developer of some of televison's most-watched series, having produced over 4,000 episodes of original programming. Its shows have been aired or purchased by prominent television networks and syndicators, including NBC, Nick @ Nite, Discovery Channel, Sony International, Lifetime, Oxygen, Food Network, Travel Channel, and PBS.
-- Rift Fournier, a television industry veteran, has written for such classic series as "Kojak," "Baretta," "Matlock," and "Charlie's Angels." He now teaches at Lindenwood University.
-- Bill Streeter, "Lo-Fi St. Louis" -- a highly-acclaimed, locally-produced video magazine that's developed an international following.
-- Patrick Voss, a St. Louis filmmaker, special effects artist, and creator of the children's show, "Sockville," which is currently running on Charter OnDemand.
--John Hickey is the producer of Laborvision, a public affairs cable TV program produced in St Louis that is cablecast to over 550,000 households in metro St Louis and mid Missouri. The show, produced by a dedicated group of volunteers for about 15 years, features local activists discussing current public policy issues.
Our Wednesday, April 8 meeting will be a great opportunity to pick the brains of some successful industry veterans, as well as talented and accomplished up-and-coming producers of original programming. It'll also be a chance to see some of the outstanding, but little-known, work that's being done in the St. Louis area. As a bonus, you'll get an inside look at Lindenwood University's gleaming, brand-spanking-new, state-of-the-art production facilities, which even has a RED camera now. Much thanks to Lindenwood's Peter Carlos for hosting.
DATE: Wednesday, April 8
TIME: Networking at 6:30pm, meeting starts at 7:00pm
COST: MCA members & Lindenwood students and faculty = FREE
non-members = $10
non-Lindenwood students = $5
LOCATION: Lindewood University' production facility, which is located in the new J. Scheidegger Center for the Arts
DIRECTIONS: From Interstate 70/270 Interchange: Take Interstate 70 W across the Blanchette Bridge (Missouri River). Take Exit 228 and turn right onto First Capitol Drive. Turn left onto West Clay. Entrance will be on your right. From Interstate 64 in Chesterfield: Travel west across the Daniel Boone Bridge (Missouri River). Exit at Highway 94. Turn right. Follow Highway 94 north and cross I-70. Turn left onto West Clay. Entrance will be on your right.
Can't wait to see you there !! |
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LETTER FROM THE PRESIDENT
The State of the Industry Meeting last month provided an opportunity to discuss what each of us can do to improve the St. Louis region's chances of bringing more production to the area and creating more opportunities for regional filmmakers. While the meeting had both moments of comfortingly nostalgic stories of productions, past and present; of insights on the current Clooney production, especially by talent agent Sharon Lee-Tucci, the head of Talent Plus; and of more heated exchanges...ultimately, those in attendance came, in my optimistic view, to some clear conclusions about what needs to be accomplished in order to bring more studio and independent productions to the St. Louis region and to support more effectively local and independent productions. Unfortunately, not all these goals are in the production community's control, but we can exert influence, if everyone spent a few minutes on the web.
While it is discouraging that Jerry Jones, Missouri Film Commission, stated that there are currently not enough tax credits available to bring many more than a few films to the Missouri in a year, we can exercise our political power by becoming a voice for the film industry in Missouri and St. Louis. Budget cuts are planned, and we must make our voices heard. By the time this is being read, the opportunity to lobby on March 31st in Jefferson City will have passed, but I hope that some of you went and lobbied for more state financial support for the Missouri film industry. Whether you went or not, you can now write and call your representative, senators, the governor, and government workers and express your concerns about funding for tax credits, film business development, film training, and art grants. Other areas, which are completely in our control, include better communication and cooperation between the individual filmmakers, the film production companies, and film organizations.
Although Jerry Jones did not specifically state this, many at the State of the Industry meeting obviously believe that the Missouri Film Office is underfunded. Meanwhile, the state budget is tightening, so the politicians need to know that the film industry is worthy of funding and important enough to the production community to affect the way its members vote. The St. Louis Film Office needs funding also according to Kim Tucci of the St. Louis Film Commission. Both offices would benefit if Linda Martinez, Director of the Department of Economic Development, could be convinced that an investment in the film industry and film offices will reap benefits for the state. Representative Jason Grill, who introduced the film tax credit legislation and fully supports it, needs to be supported by the industry in his efforts. Find their email online, and let them know that funding Tax Credits and film offices are good ideas, and tell Rep. Grill how much his work means to the Missouri Film Industry.
Funding for training is also needed. Gary Hansen, the Business Manager of IATSE Local #493, and Jerry Jones discussed the need for training programs to develop crew for productions. While some funding is available, it is important that we contact Jerry Jones at the Film Office and Linda Martínez in the Economic Development Office and make it clear that there is support for the funding of training program. The educational programs could be available through the St. Louis Community Colleges and might involve training students in other fields to be qualified to be film crew members. The availability of a well trained crew is essential to drawing production to Missouri and specifically to St. Louis.
While Midwest Independent Film Initiative and St. Louis Film Office are developing their websites, the rest of the organizations all have functioning websites. Cindy Sheltmire of MOMMA, the Missouri Motion Media Association, encouraged filmmakers to go to MOMMA's website for details about the March 31st lobbying events; however, the site provides information on other lobbying opportunities, some that can be done from the comfort of a home computer. MOMMA's website also publishes the political and legislative events affecting the film industry, so frequenting this website is important. The different agencies and organizations are developing online databases of location photographs, talent headshots and videos, and/or short films, and the suggestion was made that a search engine connecting all the online databases needs to be developed. Another suggestion was put forward that all the organization put links to each other on their website. While this may sound simple and reasonable, it is a challenge because the organizations and agencies are perhaps, as was suggested, a bit territorial. The observation was also made that the various agencies and organizations need to be aware of each other and acknowledge the additional pieces of the marketing puzzle each can offer.
Jilanne Klaus and Judee Sauget represented the Midwest Independent Film Initiative, which is headquartered in Southern Illinois, at the meeting. This the first time we have welcomed colleagues from southern Illinois to our meeting, and it is great to expand the regional focus. They expressed a desire to work more closely with the regional market and seemed to be glad to be included in the meeting. Also, it should be noted that, love him or hate him, Rob Blagojevich as one of his last acts as the governor of Illinois, signed a massive film tax credit bill.
In terms of a marketing tool that is sorely needed, I have seen the need for a DVD or website that showcases not just the St. Louis locations but also the talent. Walter Gunn, Ian Gunn, Tamara L. Boyd, the Director of Development, all from the St. Louis Cinematheque, are developing a project that would provide St. Louis with a collection of short films which will be used to promote St. Louis talent, including writers, cinematographers, editors, directors, and actors. Although some filmmakers are hesitant to register with the organization and unsure of all the rules, St. Louis Cinematheque is worth looking into and at least registering in the website. While I had been talking about the need for such a marketing tool, my efforts did not have the vision and scope of the St. Louis Cinematheque's unique concept; however, the promise of the concept can only be fulfilled by the production community embracing the concept.
The territorial and tribal nature of the Missouri production community was also discussed, which isn't something that we can change easily, but it is on our control to take the first steps. If losing the territorialism is too hard, then perhaps thinking of it as expanding and consolidating many tribes with the same desires, concerns, and goals into a really big tribe with lots of political clout is more useful. The discussion of the territorialism reminded me of one of my first jobs, the one that taught me how difficult communication in any company or organization is.
Just after of college, I worked in an entry level position at a small, and ultimately doomed, communications company where the manager/owner could not communicate what he needed the supervisors and employees to accomplish. It wasn't that he didn't realize that there was a communication problem, but his solution was to come out of his office periodically and scream, "We have to communicate better!" He would immediately return to his office and slam the door. We would stand outside the office and wonder what we had done or not done. Obviously, no one wants to be as ineffective a communicator as this man was, and we don't want the lack of or fear of communication and cooperation to doom the Missouri Film Industry.
Sign up, register, keep the conversation going!
Sandra Olmsted, President
MCA-i, St. Louis Chapter |
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BUSINESS EDGE OFFERS BUSINESS HELP
Business Edge, a seminar series being offered by St. Louis Volunteer Lawyers and Accountants for the Arts (VLAA), helps artists of all disciplines develop their business savvy.
COPYRIGHT CLINIC Monday, Apr. 6, 2009, 7:00 to 9:30 p.m. Do you have pressing questions about copyright? Here's your chance to learn the basics. Then you'll have an opportunity to spend 15 minutes talking to a volunteer lawyer. Consultations will be scheduled in person that evening and may not be available if you do not register in advance.
The seminar will be held in the Regional Arts Commission's building, 6128 Delmar, which is located across the street from the Pageant and just west of the Delmar MetroLink station. The advance registration fee is $10. Registration at the door will be $15. For more information, call 314/863-6930, or visit our Web www.vlaa.org/documents/BusinessEdge09.2.pdf
VLAA helps artists and arts organizations with their legal and accounting problems and sponsors a variety of educational programs. VLAA receives financial support from the Regional Arts Commission; the Missouri Arts Council, a state agency; and the Illinois Arts Council, a state agency. | |
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