InSync in St. Louis
In This Issue:
Next MCA Meeting
Letter from the President
Update on the St. Louis Cinematheque
An Upside in a Downturn
Filmmakers Wanted for Mayor's Competition
1st Ever State-Wide Film & Media Summit
Film Industry to Lobby in Jeff City
Next MCA Meeting...
 
THE NEW REVOLUTION IN DIGITAL BROADCASTING 
 
January 14 at 6:30pm
SSM Media Services
Creve Coeur, MO
 
 
 
 
 

 
 
2009
Board of Directors
PRESIDENT

 
PAST PRESIDENT
Michael Ketcher
michael_ketcher@yahoo.com
 

VP-PROGRAMMING
Ginger Routh
grouth@roscor.com
 
 
TREASURER
Jim Trevor
JTrevor@ameren.com
                
 
MEMBERS AT LARGE
Tom Barry
Tom_Barry@ssmhc.com
Gregg Blumenfeld gsbmedia@me.com
Vanessa R Roman
Gayle Gallagher

 
 
 
 
 
 
 
 
 
 
In Sync! Editor
Please submit all articles, Production Notes, and Members in the Spotlight paragraphs by the 20th of the month for inclusion in the following month's issue.  Text should be embedded in the body of your email and pictures should be emailed as J-peg attachments.
 
See you in the next issue!
 
Emilie Barta
Newsletter Editor
 
 
 
 
 
 
 
 
Roscor 
 
 
 
Bad Dog Pictures 
 
 
 
IATSE

 
 
 
Data Media Products
 
 
 
Modern Communications
 
 
 
Duffe
 
 
 
 
 
 
 
 
 
MCA-I Links
MCA-I 
January 2009
Multi Media Duplication 
 
THE NEW REVOLUTION IN DIGITAL BROADCASTING-- WHAT YOU NEED TO KNOW ABOUT THE LATEST TRENDS

Our speaker for the next MCA meeting, Tom Rogers, a top producer and editor for KMOV-TV, says that "2009 will be the biggest change in our industry since the changeover from linear to non-linear."  

Indeed, as the industry converts to High-Def in 2009, it will have an enormous ripple effect throughout the broadcast industry.  At this meeting, Tom will talk about the massive changes that are in store, and how you can deal with them, including:

-- The new challenges the transition poses for producers (and how to cope with them).

-- The formats that television stations will accept -- and that you'll have to deliver in. 

-- What you need to know about transcoding (1080i, 1080p, 720)

-- What do you do with surround sound?

-- How to deliver to the stations (tape, disc, electronically, or hard drive)

-- The enormous impact HD will have on TV ratings

... and much, much more

Tom is the perfect person to address these topics.  As a producer and editor of TV promo spots, he's in the trenches every day, developing innovative and engaging productions on a tight budget.  His presentations are chock-full of tips and techniques that you can use to improve your productions.  What's more, he's an entertaining speaker who knows the industry inside-out, on both the creative and the technical side.  Tom is one of the highest-rated speakers we've ever had at an MCA meeting, and we think you'll enjoy -- and benefit tremendously from -- his presentation this month. 

DATE: Wednesday, January 14th  

TIME:  Networking at 6:30pm, meeting starts at 7:00pm

COST:
MCA members = free
non-members = $10
students = $5

LOCATION:
SSM Media Department
1015 Corporate Square Dr., Suite 130
Creve Coeur, MO 63132

DIRECTIONS: The location is just east of the intersection of Olive Blvd. of Lindbergh Blvd. If you're coming east on Olive, from 170, about a half-block before you get to Lindbergh, bear slightly right to stay on Old Olive Street Rd.  Turn right at Corporate Square Drive. If you're coming from the west, just after you pass the Olive/Lindbergh interchange, turn left on Old Olive Street Road, and then turn right at Corporate Square Drive.
 
Can't wait to see you there !!
LETTER FROM THE PRESIDENT

When I first came to St. Louis, the MCA went by the name ITVA and was a men's only organization.  Although I am not the first woman president, the significance is not lost on me; hence, my commitment this year is to including more people in the organization.  I firmly believe that inclusiveness is the best way for the St. Louis film, media, communications, and broadcasting industry to grow because making connections between the many talented professionals in St. Louis can be a business generator for the community.  The current economic uncertainly is, therefore, another reason to encourage inclusiveness and networking. 

As 2009 approaches, many are concerned about job security, economic opportunity, and the economy in general.  We face many challenges.  New legislation is pending in Jeff City which will affect film production in the state.  There have been layoffs, and some of our colleagues are looking for work.  We do have things to look forward to, including St. Louis Cinematheque, Cinema St. Louis'  Filmmakers Showcase and St. Louis International Film Festival, monthly gatherings of professionals at the MCA meetings, and the George Clooney movie shooting here in January and February.  In response to the economic concerns and equally to the good news, the MCA will focus this year on increasing the networking it has always emphasized.  I want this to be the year that the MCA reaches out to other media-related organizations and to more media producers and production companies, corporate communication departments, independent producers, union members, technical specialists, and all who work in film, media, communication, and broadcasting in the St. Louis region, including those in Southern Illinois. 

By being proactive, we can effect political change.
By encouraging productions to come to or to stay in St. Louis, we can improve our business community.
By working together, we can increase opportunity and can continue to thrive and to grow even in tough economic times.

Please participate in this networking initiative by forwarding the MCA newsletters to other media professionals you know and encourage them to come to both the MCA parties and the educational presentations and to sign up for the newsletter, which does not require joining the international organization. 

Happy Holidays and Best Wishes for a Prosperous New Year!!
 
Sandra Olmsted, President
MCA Board of Directors
Update on the St. Louis Cinematheque

Walter Gunn and the staff at the St. Louis Cinematheque asked me to pass along the information below to our membership, and I have decided to do so because the St. Louis Cinematheque offers some much needed optimism for, as the St. Louis Cinematheque employees say, "the creative class."  Also the St. Louis Cinematheque emphasis on the importance of digit media in the future ties into the MCA's January meeting.

According to Andy Cohen, Office Managerat Cinematheque, the database of creative professionals establishing membership on www.STLCinematheque.com is growing at a moderate pace, and they are ready to move into the next phase.  Furthermore, Cohen states, "Fiscal sponsorship has to make its way onto our civic agenda somehow in order to stabilize and support growth for the economic infrastructure of our creative class.  St. Louis Cinematheque is a project designed to help us establish a fiscal sponsorship office for the St. Louis region - a resource that exists for many of our major-market competitors (from San Francisco to New York, Chicago to Omaha, Denver  to Austin, and many more) but not here." 

This project will certainly be a boon to the St. Louis media community, and I included the majority of the St. Louis Cinematheque's press release below because it is in keeping the upcoming meeting on the transition to digital broadcasting, and it is in keeping with the spirit I hope we can embrace in 2009.
An Upside in a Downturn
by the St. Louis Cinematheque

Following several years of in-depth planning, St. Louis Cinematheque is poised to give a significant economic boost to the St. Louis regional arts community. The result of this two-year civic project will be a St. Louis region that competes head-on for jobs in the digital content market and offers more related jobs in the arts than ever before.

With the Regional Arts Commission as its Fiscal Sponsor, St. Louis Cinematheque has an ambitious yet conservative mission based on a fundamental premise: film (the only lasting medium able to contain all art forms), in the right context is a viable financial enterprise capable of delivering a sustainable economic surge.

The mission of St. Louis Cinematheque is to make St. Louis a go-to city for digital media production and related creative arts by employing the high caliber of creative professionals from here or currently practicing their craft here as visual, musical, digital, literary and performing artists. These creators along with our world class cultural institutions and host of businesses that support both non-profit and commercial creative services will, for the first time as a whole, collaborate on a single project.

According to a World Association of Newspapers report, 50 percent of media consumption was digital in 2007. By 2010, that number will rise to 66 percent and to 80 percent by 2020. That 60 percent increase in digital-based media over a 10-year period along with the demand for original programming and the depth of St. Louis talent is a sound reason for St. Louis to invest time, talent and money in this growth-industry.

Made up of short films ranging from 15 seconds to three minutes long (156 minutes in total), St. Louis Cinematheque will result in an attention-getting digital film collection. Locally, beginning in 2010, three minutes of new film will appear each week on St. Louis Cinema's 12 screens at The Moolah, Chase and Galleria theaters. By the end of 2010, St. Louis Cinematheque films will have reached more than one million in general audience attendance alone. The film collection will go on to help the St. Louis region advance its standings when compared with all the cities that compete to be on the short-list for original digital-media content and related creative work.

Ultimately, proceeds from the project (DVD sales, merchandising, licensing etc.) will establish a fiscal sponsorship office for St. Louis-a funding mechanism that exists in every city St. Louis competes with as suppliers of creative services, talent and technology.

Look at any tough-times civic success story: it is not a matter of a person or a party magically triumphing over economic adversity. Rather, it is a matter of recognizing opportunity in adversity and coming together to seize that moment.

To find out more about how St. Louis Cinematheque wants to seize the moment for our creative professionals in the literary, performing and visual arts, filmmaking, music, digital-media, marketing and the industries that support them in the St. Louis region please visit: www.STLCinematheque.com
FILMMAKERS WANTED FOR MAYOR'S COMPETITION

In a bid to promote local filmmakers, local media, and local creativity, Thing One|Thing Two Productions (owned by Kathryn Leep) approached St. Louis Mayor Francis Slay's re-election committee with the idea of using St. Louis talent to create short "commercial" spots for his web site.  The Mayor loved the idea and is eager to see what can be accomplished.

We are hosting a Juried Competition where filmmakers will create a single 30-second commercial spot and compete for prizes, awards and bragging rights. The spots will be judged by local advertising and media professionals.  The top three winning entries will receive cash prizes ($1,000, $500, and $400).  Another four "category" winning entries will each receive $250.  All qualified submissions will be part of a publicized public showcase and posted on the Mayor's web site, www.mayorslay.com

We are calling this the "St. Louis Win-Win Competition."  By participating, filmmakers win with rare and total creative control over a 30-second spot displayed before industry professionals, the Mayor, and the public. Advertising and media professionals win by getting an inside look at local creative talent.  And if all goes as planned, Mayor Slay wins the election and can continue leading St. Louis into a bright future. 

Similar to other competitions, teams will be given specific elements around which to create the spot and have two (2) weeks to produce the commercial. 

We want everyone to have fun with this, so there is no registration fee or arduous registration process.  We are not going to make you explain why you should be chosen to participate or what meaningful purpose will be accomplished by your submission.  Just send us an email letting us know you are interested.  We'll email you an R3 packet (Registration, Rules and Releases).  Return your registration form and show up for the Kick-Off Party on January 6, 2009.  It's that easy.

Kathryn Leep and Matt Corrado
Thing One|Thing Two Productions
MARK YOUR CALENDARS:
FIRST-EVER STATE-WIDE FILM & MEDIA SUMMIT
 
The MO Motion Media Association (MOMMA) is gearing up the the first-ever Missouri Film Summit and Annual Conference. It will be held in Columbia, February 26 and 27 to coincide with the widely-acclaimed True/False Film Festival. Some of the conference highlights:

-- Keynote speaker, Josh Wattles, is one of the top intellectual property attorneys in the nation. Josh was the former acting general counsel for Paramount pictures. He was the lead attorney in Buchwald vs. Paramount involving the Eddie Murphy film, "Coming to America." Josh has also drafted talent deals and agreements for the services or works of Jerry Bruckheimer, LucasFilm and George Lucas, John Hughes, Sylvester Stallone, John Travolta, John Grisham, Robert Stigwood, Andrew Lloyd Webber, Tim Rice, and the estate of Duke Ellington. His current work focuses on the intersection of Internet distribution and entertainment content.

-- Kelly Baker, known as "the angry filmmaker," because of his "subversive" style of filmmaking. Although his own feature films ("Birddog," "The Gas Cafe," and "Kicking Bird") have been shown around-the-world, and on PBS, Canadian television, Australian television, he's best-known for working with other people. He was sound designer for six of Gus Van Zant's feature films, including "My Own Private Idaho," "Good Will Hunting," and "Finding Forrester," as well as Todd Haynes feature film, "Far From Heaven."

-- Hand-on demonstrations of the RED camera.

-- A free ticket to one of the True/False films.

-- The opportunity to network with filmmakers and industry folk from around the state, as well as around-the-world.

And after the conference sessions you can catch a performance by Sonic Youth, playing at Columbia's famed Blue Note. Or you can just kick-back in one of The District's , 70 bars and restaurants. YouŽll find plenty to do. The District's 43 not-so-square blocks in the center of Columbia are packed with music, exceptional eateries, coffee houses, boutiques, art galleries.

Conference registration is only $79 for MOMMA members! That covers your conference fee, one full breakfast and two lunches! Not a member: You can register for just $40 more and that includes your membership at a 20% discount!
 
For more information about MOMMA, go to www.mommaonline.com
COMING SOON:  FILM INDUSTRY TO LOBBY IN JEFF CITY 
by Mike Ketcher
 
The MO Motion Media Association is organizing a state-wide Lobby Day in Jefferson City. We want to have a huge showing of people from all over the state.  We'll carpool to Jeff City, and spend a whole day there talking to legislators and other leaders to make our case for supporting the film industry.  You'll get the opportunity to talk to your own legislator, as well as others.

This will allow the powers that be to put a face on our industry.  They'll be able to see that there are lots of us, we come from all walks of life, and that we're passionate about our work.  However, if Lobby Day is to be a success, it will require that as many people as possible show up for it.

An exact date hadn't been set by press-time, and we'll have more about it in our next issue.  However, if you're interested in taking part, e-mail your contact information to me: michael_ketcher@yahoo.com
 
Information will also be posted on MOMMA's web site: www.mommaonline.com