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Are you on LinkedIn?
Are you happy with your profile? Does it reflect you and your accomplishments, or does it read like a boring resume? Or worse yet, is it incomplete or out of date?
Use your downtime this summer to Optimize Your LinkedIn Profile!
Summer Special
LinkedIn Review Sessions
Sessions Include:
- Review of existing profile
- Written list of suggested improvements
- Phone session to discuss recommendations for Optimizing your LinkedIn Profile
$150 (a $250 value!)
to set up an appointment
Limited time slots available! |
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E-Newsletter to anyone that might find it helpful. Thank you!
If you are on Google+ please add me to one of your circles!
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LisaMarie Dias
Our goal is to help YOU leverage social media for profitable growth!
Specializing in:
- Effective Online Strategy Sessions
- Identifying the Tools and Training you need to succeed
- Introductions to Social Media including Facebook for both Business and Personal use, LinkedIn, Twitter, G+, Pinterest and more.
- E-Newsletter Start-up, Optimization and Maintenance
- Website Design
- Logo Packages starting at $125
- Business Card Packages
to get started TODAY!
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Useful Links
What Happens To Our Online Lives When We Die?
Here is a link to an interesting post on how Facebook addresses this issue and the options currently offered.
And there are some tools out there that will 'back-up' your site if you would like to preserve it - Archive Facebook is one, a Firefox add-on that allows you to save FB content, photos, etc to your hard drive. I don't know how far you can go back so if this is something you might want to do, you may want to start sooner than try to do it all later. If you DO try this back-up tool, please let us know how it goes!
Here is an interesting link to Facebook's Data Use Policy - read it to learn how they use cookies, what application info is shared and more. And yes, if you are on Facebook, you have already agreed to all this - worth checking it out!
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Adding Personalization to your Constant Contact Mailings - a Tutorial
Recently, a client wrote to me with this question:
"I would like to add the recipients name to the subject line and body of my next Constant Contact mailing - can you please help me with this?"
Unfortunately, Constant Contact does not have a way to personalize the subject line. But yes, you can add personalization both in the greeting and in the body of any mailing.
Personalizing the greeting is easy and many of the templates actually include this option. The good thing about using it there is that, if you don't have the first name, you can use a default, like 'Greetings!' instead. It gets a bit trickier when you are adding the personalization to the body of a message.
To do that correctly, you need to make sure that your contact information is formatted to accommodate this. Essentially, we will be adding a short snippet of code saying 'pull the info from the contact first name column and insert it here' - you need to go in and confirm that the right info is in the right field so that this will give you the results you want.
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How to make a NEW Contact List from an Existing List in Constant Contact - a Tutorial
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Success Stories: Bill's Army Navy Outdoors - Short Hills NJ
Bill's is an excellent e-newsletter case study. When we first met, two and a half years ago, he was skeptical that he would be able to come up with information each month to share with his customers. That notion was quickly dispelled and he has regularly packed his publication with helpful advice, equipment and gear reviews, fun and quirky videos and lots of insider offers.
Background:
Lee Lucas is the owner of Bill's Army Navy Outdoors, a full service shop in Short Hills for all of your Outdoor needs. In addition to a large selection of shoes, boots and active wear from well known brands like Northface, Columbia, Merrill and Quicksilver, he also offers a huge array of unique items for camping, hiking, mountaineering, running, fishing, climbing and more. If you are going to be outside, for sports, pleasure or work, he will make sure you are prepared! His knowledgeable salespeople are always available to help customers find the perfect fit, explain the newest gadgets and make suggestions. And usually, you can also find Lee; if he is in, his door is open - he loves talking about the items he carries, often has firsthand experience with the products and equipment and always has advice to share. And yes, people do always call him Bill - click here for that story!
The Plan:
When I first met Lee, he had a well established, well respected business but very little online presence. He had a website but it had not been updated in years. He had heard about Constant Contact and was interested in starting an e-newsletter. Read on to learn more about how e-newsletters have really helped him drive local foot traffic and sales.
And click here to join his e-newsletter list yourself.
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