LisaMarie Dias Designs NewsletterFebruary 2011 
October 2010 

LMMD Effective Online Marketing Solutions

Practical Tips and Hints to Help YOU Opimize YOUR Online Efforts

October 2010 
E-Newsletter Success
 

E-Newsletter success can be measured many ways. In 'number of opens' recorded, by the number of people that are passing it along, by the number of coupons that are redeemed or by the clicks on a specific link. But ideally, most can measure the success of the e-newsletter by the increase in the number of warm leads they receive or the number of additional sales made.

 

I work with a wide variety of businesses from financial advisors to artists, doctors to shop owners, large organizations to small sole proprietors but interestingly, I do see some common threads between all of the clients with successful e-newsletters.
 

I have noticed that, no matter what industry they are in, the people that create 'successful' e-newsletters seem to have the following traits:

 

Read on to see see the traits I have found to corrolate with E-Newsletter Success 

LMD

Under construction...

As you can see, the e-newsletter header is still evolving.  Ditto on my website (but I will wait until that is complete to share that with you!)  Lots of exciting changes going on behind the scenes here and across the world of Social Media!
  
Facebook launched some major changes earlier this month adding some very cool and helpful new functions as well as some visual changes that I personally am not too excited about.  And Linked In has also been adding some new features as well. Please check the FB Business Page for daily updates and how-to hints to keep up with all the exciting new opportunities!
  

 

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And please forward this E-Newsletter to anyone that might find it helpful.  Thank you!


Did You Know?

 

You can now 'LIKE' a Facebook Business Page using your FB Business Profile!

 


Comment and Post on Facebook as either your Personal OR Business Profile!

There have been a bunch of excellent new Facebook additions, my favorite being the ability to comment and post on other pages on FB either as your personal profile or your business profile!

 

In the past, no matter where you commented or posted, your icon (and the page someone would click through to when they clicked on it) was your personal profile.  NOW, you have a choice!  When you are visiting another page and want to offer some business advice, switch into your business hat (I envision jumping into a phone booth a la Superman!) and answer or post using your business icon.  When you are congratulating your friend on a promotion or wishing your nephew a Happy Birthday, switch back into your Personal Profile icon and post away!

 

Please note that if you ONLY use Facebook for personal use and do not have a Business Page, you need not worry about this - it only applies to those of you that have both a personal AND business profiles.

 

 Click here for a Step by Step Tutorial to get you started 

 

Posting on FB using your Business Profile

New Linked In Features
Showcase Your SKILLS

Linked In recently added a new field of information, called 'Skills' to enhance your online profile.  This is an excellent opportunity to showcase talents and skills for potential employers and business partners.  The skills you add will round out your resume and help you to be found during searches. 

 

Click here for a step by step guide to adding these to YOUR profile 

Save the Dates: (Visit our website for details and agendas) 

LMDD Online Marketing Webinar: Harnessing the Power of Linked In Tuesday, March 8 @ 1:00 (ET) - Register Here 
 
Radio Interview with Keys to Clarity: How an E-Newsletter can help YOU grow YOUR Business Wednesday March 9th
 
Live Presentation: Demystifying Social Media  Thursday. February 24 @ 10:00 (ET) - Short Hills, NJ
 

LMMD Effective Online Marketing Solutions