A dear friend of mine, Juliet Foster, is both a (fabulous!) photographer and a photography teacher. She is grappling with creating her online marketing plan and asked me how to deal with the two different areas of interest, especially on social media sites where she was considering creating accounts. My short answer was that she should set up and maintain two different accounts - one for each focus.

There numerous reasons why, but the key is that they have different 'ideal clients'.  As a photographer, she specializes in head shots for professional women. As a photography teacher, she is looking for amateur photographers, male or female, of all ages. And since the goal is to be where your ideal clients are and to provide them with content that they will find valuable, she really needs to create two different profiles.