 Dettol Entry Points
The Entry Point format was used by Dettol to inform shoppers entering the store of the excellent event ( Barnardos Buggy Push) that Dettol were sponsoring to help raise funds for Barnardos. |
 Dettol FloorAd
Reckitt Benckiser used a FloorAd campaign in Cycle 16 to highlight the Barnardos Buggy Push which is sponsored by Dettol. This campaign was run in conjunction with the Entry Point campaign in Tesco stores also.
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Rowntrees C-Store Screens
Rowntrees used our C-Store Screen format to promote their competition which gave consumers a chance to win a Family Adventure Weekend at Fota Island Resort. The ad also contained product shots from the popular Rowntrees range, helping to drive sales at the point of purchase.
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Lucozade C-Store Screens
Lucozade used our C-Store Screen format as part of their campaign to promote their €80,000 giveaway, with €100 being given away every 30 minutes at certain times of the campaign. In an effective use of DOOH advertising, Lucozade's creative execution featured a clock counting down to the next draw. |
Kelloggs C-Store Screens
Kellogg's continue to use our C-Store Screen format to increase awareness and drive sales of their snack brands in the convenience channel. Their lastest campaign featured the new Honeycomb Crunch Rice Krispies Squares product. |
 Smirnoff Aisle Arch
Diageo used the Aisle Arches in July to support their Smirnoff brand. The Aisle Arch format gave Smirnoff a large presence entering the alcohol aisle in a number of Tesco stores. The legs of the Arch informed shoppers of the 'Buy Scan Win' competition they were running with Tesco also.
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 Heineken FloorAd
Heineken ran a die-cut FloorAd campaign in July. This format was used to inform shoppers that VIP trips to the worlds best music festivals could be won through a competition which featured on promotional packs in-store. The FloorAd was placed in front of this product on display to highlight these packs even more.
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 Avonmore Entry Points
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 Tesco Mobile Entry Points
Tesco Mobile ran an Entry Point campaign to highlight their half price Sim only plan offer that was available in July. This format gave Tesco Mobile a platform to reach and inform shoppers entering Tesco stores about this offer.
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 Kraft Philly Entry Points
In July Kraft used an Entry Point campaign to remind shoppers entering the store of their chocolate Philly product. This large format gave Kraft Philly a large visible presence at the front of store.
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 Kraft Philly Trolley POPAd
In July Kraft used a Trolley POPAd campaign to remind shoppers of their chocolate Philly product available in-store. The artwork featured a product shot and also a tag line to engage shoppers.
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 Herbal Essences FloorAd
Alongside their Entry Point campaign, P&G also used FloorAds to promote their Herbal Essences range in-store. The FloorAd's were positioned in front of the product on display and also entering the aisle.
The artwork featured the different products in the range and also highlighted to the shopper that they were available at half price in the store.
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P&G Arch & FloorAd
As part of an In-Store Olympics campaign by Tesco, P&G ran an Arch and Large FloorAd campaign in Tesco stores with both formats placed at the entrance to their main product aisle. In a number of stores a full aisle floor graphic was used in conjunction with aisle arches.
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Cadbury Arch & FloorAd
As part of an In-Store Olympics campaign by Tesco, Cadbury ran an Arch and Large FloorAd campaign in Tesco stores with both formats placed at the entrance to their main product aisle. In a number of stores a full aisle floor graphic was used in conjunction with aisle arches.
 
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Coca Cola Arch & FloorAd
As part of an In-Store Olympics campaign by Tesco, Coca-Cola ran an Arch and Large FloorAd campaign in Tesco stores with both formats placed at the entrance to their main product aisle. In a number of stores a full aisle floor graphic was used in conjunction with aisle arches.
 
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