Visualise Campaign Overview

This month's newsletter features our most recent blog posts (please click links below in title to read articles in full). We also have an overview of all In-Store campaigns from Cycle 12, Cycle 13 and Cycle 14. For optimum viewing please click on link above title to open newsletter in a new window.

Latest Visualise Blog posts:

1. Influencing In-Store Behaviour;

This article by Eoghan Phelan of Visualise featured in this month's edition of Checkout magazine and focused on How In-Store media can influence shopper behaviour.

2. Six steps to the shopping basket;

An excellent article from Sharon Walsh, Marketing Director at Heineken Ireland on the 'Six steps to the Shopping Basket'.

They say that 70% of shoppers have a list... either in their head, or written down. So... if you are a brand, where does that leave you?? Well, what's the job to be done?Get on that list of course. Now, there are 3 scenarios: 1) you might not be on the list at all, so you are starting from scratch 2) your category might be on the list, but not necessarily your brand, or 3) feck the list, you should just go after the 30% that don't have a list!

Visualise Blog

Visit our Blog for In-Store Media News, Updates and Reports.

Click here to read the Visualise Blog

Visualise Videos

Visit our You Tube Channel to see videos of our In-Store formats.

View Visualise In-Store Media Videos

Visualise

Unit 15, Solus Tower Estate, Bray Co Dublin

9:00am -5:30pm

Tropicana Trolley POPAd

Tropicana ran a nationwide Trolley POPAd campaign across a number of our Supervalu outlets. This Trolley POPAd campaign was used to promote their Tropicana kids fruit juice product. Their distinctive artwork also outlined the benefits of this product.

Kelloggs Trolley POPAd

Kellogg's ran a nationwide Trolley POPAd campaign across a number of our outlets in June featuring artwork which also appeared on the Entry Points in-store. This gave the shopper consistent messaging and reminders to their brand.

Kelloggs Entry Points

Kelloggs ran a Tesco Entry Point campaign in June. Their artwork featured 3 product shots and the tagline 'With Kellogg's you know who's making your breakfast'.

Nestle Kit Kat C-Store Screens

Nestle used our C-Store Screen format to promote their competition which gave consumers who purchased a Kit Kat the opportunity to win 2,012 Euros. Promoting a competition like this at the point of purchase can prove to be the all important little nudge which persuades a shopper to choose your brand over a competitors'.

Vodafone C-Store Screens

Vodafone used our C-Store Screen format to highlight their "Double up your summer" offer which gave Vodafone customers 2 months for the price of 1 with every €25 top up. By promoting this offer on our C-Store Screen format Vodafone could make their own customers aware of the offer while they were topping up and also highlight the offer to their competitors customers at a time when topping up credit was front of mind.

Kelloggs Nutri Grain C-Store Screens

Kellogg's ran a campaign on our C-Store Digital Screen format to promote the launch of the new Nutri-Grain Crunchy Oats & Honey bar. An In-Store media campaign can contribute significantly to a new product launch as it reinforces all pre-store marketing, reminding the shopper and prompting trial of the product.

Appletiser C-Store Screens

Appletiser ran a campaign on our C-Store Screen format to promote their new Handbag Size bottle, aimed at targeting the on-the-go consumer. The creative featured the clever strapline "Take me out."

Fairy Entry Points

P&G used the Entry Points in June to promote their Fairy liquid product. The Entry Point format gave Fairy a large presence in Tesco and alerted shoppers entering the store to their brand and it's benefits.

Old El Paso Entry Points

Old El Paso ran an Entry Point campaign across Tesco stores. The Entry Points gave Old El Paso a large visual format at the entrance to the retail store reminding shoppers of their products at the Point of Purchase.

Old El Paso Trolley POPAd

Old El Paso ran a Trolley POPAd campaign across Tesco and Dunnes stores promoting their new 'Easy Squeeze' products. The Trolley POPAd is an excellent format to notify shoppers of new products in-store.

Fanta Trolley POPAd

In June Fanta ran a Trolley POPAd campaign to highlight to shoppers their product in-store. The artwork really stood out on the POPAd unit with its vibrant background colour and standout message.

Avonmore Entry Points

Avonmore ran an Entry Point campaign across 1 of our National Packs to highlight their product to shoppers In-store.

The Entry Points are a large visual format positioned at the entrance to stores and can really help your brand catch the consumers eye In-Store.

Dettol Entry Points

In June Dettol also ran a nationwide Entry Point campaign to promote their new 'Dettol No Touch' soap product. Their artwork on the barrier helped to make the Entry Points stand out to shoppers entering the store.

Pepsi Entry Points

Pepsi used an Entry Point campaign in June to target shoppers who were watching the Euro 2012 campaign with a 'match' deal where shoppers could purchase a packet of Doritos and a 2L of Pepsi for just €3.

Uncle Bens Entry Points

Uncle Bens ran an Entry Point campaign across Tesco stores in June. The Entry Point was used to give shoppers the idea of a chicken curry for dinner using Uncle Bens rices and sauce.

Danone Actimel Trolley POPAd

Danone Actimel used a Trolley POPAd campaign in June to highlight to shoppers that with their product they could get up to €50 worth of activity passes for venues such as Dublin Zoo, Aillwee Caves and Funtasia waterpark.

DanoneTrolley POPAd

Danone Activia used a Trolley POPAd campaign in June to promote their yogurt product as being 'TLC for Tummies' . The POPAd Trolley is an excellent format to inform the shopper as to the benefits of your product.

Belvita Trolley POPAd

In June Kraft used a Trolley POPAd campaign to notify shoppers to their breakfast biscuit product range available in-store. The artwork featured product shots and also a very smart tag line to engage shoppers; 'Breakfast. The most important biscuit of the day'.

Vodafone Trolley POPAd

Vodafone used a Trolley POPAd campaign in June to promote their 'Double up your summer' campaign which gave Vodafone customers 2 months for the price of 1 when they topped up by €25.

Jus Rol Trolley POPAd

Jus Rol POPAds ran in June as part of an integrated in-store campaign. This campaign ran across Tesco outlets on the Trolley POPAd highlighting to the shopper that this product was now available in the chilled fridge.

Jus Rol FloorAd

Along with the Trolley POPAd and the Entry Points, Jus Rol used a FloorAd in front of the stocked product in the chilled fridge alerting shoppers to its location and following the brand communication that was carried on the other two formats also In-Store.

Jus Rol Entry Points

Jus Rol ran an Entry Point campaign across Tesco stores. The Entry Point format highlighted the Jus Rol product to the shopper In-Store helping to place the brand in the shoppers mind and subsequently on their shopping list.

Nestle Cereals Trolley POPAd

Nestle Cereals ran a campaign across all retailers in June. Their campaign was focused on their new breakfast cereal products Fibre1 & Lion and also their Wholegrain products.

M&M's Arch & FloorAd

As part of an In-Store Euro 2012 campaign by Tesco, M&M's ran an Arch and Large FloorAd campaign in Tesco stores with both formats placed at the entrance to the related product aisle.

Kelloggs Arch & FloorAd

As part of an In-Store Euro 2012 campaign by Tesco, Kelloggs ran an Arch and Large FloorAd campaign in Tesco stores with both formats placed at the entrance to the related product aisle.

Coke Arch & FloorAd

As part of an In-Store Euro 2012 campaign by Tesco, Coke ran an Arch and Large FloorAd campaign in Tesco stores with both formats placed at the entrance to the related product aisle.

Tayto Arch & FloorAd

As part of the In-Store Euro 2012 campaign by Tesco, Tayto ran an Arch and Large FloorAd campaign in Tesco stores with both formats placed at the entrance to the related product aisle.

About Us

Visualise, 15 Solus Tower Estate, Corke Abbey Road, Bray, Co.Dublin

Phone: 01-2814847
Website: www.visualise.ie
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