Latest Visualise Blog posts:

1. Six steps to the shopping basket;  

An excellent article from Sharon Walsh, Marketing Director at Heineken Ireland on the 'Six steps to the Shopping Basket'.  

They say that 70% of shoppers have a list... either in their head, or written down. So... if you are a brand, where does that leave you?? Well, what's the job to be done?Get on that list of course.  Now, there are 3 scenarios: 1) you might not be on the list at all, so you are starting from scratch 2) your category might be on the list, but not necessarily your brand, or 3) feck the list, you should just go after the 30% that don't have a list!  

2. The Retail Agenda:  

In the May edition of Checkout, Seamus Doogue of Visualise takes a closer look at the importance of the retailer in Shopper Marketing. This article looks at retailer collaboration with brands for their shopper marketing plans and also examines retailers' own shopper marketing strategies.   

For the month of May and into June, Unilever in association with Tesco ran a large bespoke build in the Tesco Extra stores around the country. This large build was used to promote and build awareness of the HB Ice Cream Fundays campaign which is part of a major fundraising initiative for Down Syndrome Ireland in May & June in Ireland.   

For more information on HB Ice Cream Fundays please click on the following link: http://www.downsyndrome.ie/index.php/hb-ice-cream-sundays

Visa ran an Entry Point campaign across 1 of our National Packs to highlight their Olympic competition. 

The Entry Points are a large visual format positioned at the entrance to stores and can really help your brand catch the consumers eye In-Store.   

Colgate ran an In-Store Arch & FloorAd campaign in selected Superquinn outlets to promote their Keep Ireland Smiling campaign which ran for the month of May. The Colgate Arch and FloorAd were placed at the entrance of the related product aisle in-store.