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April 2012
In this issue...
Ribena Trolley POPAd
Cadbury Trolley POPAd
Cadbury Entry Points
Nestle FloorAd
DoveArch
Kelloggs C-Store Screens
Coke Trolley POPAd
Heinz Trolley POPAd
Heinz Entry Points
McCains Entry Points
Persil Entry Points
Persil FloorAd
Visa Basket POPAd
Nescafe Azera Trolley POPAd
Dairygold Trolley POPAd
Avonmore Entry Points
Nestle Cereals Trolley POPAd
Tesco Mobile Entry Points
Batchelors FloorAd
Walkers Sunbites C-Store Screens
Moy Park Entry Points
Visualise Campaign Overview

Greetings!


This month's newsletter features our most recent blog posts (please click links below in title to read articles in full). We also have an overview of all In-Store campaigns from Cycle 8 and Cycle 9.


 

 

Latest Visualise Blog posts:

 

1. Easy Shop-Ability: More than a feeling? by Emma O'Doherty, Managing Director, Mindshare Ireland

 

 

2. Shopper Solutions: The growth of shopper solutions in the US retail market has seen a sharp increase over the last few years as leading FMCG companies involved in shopper marketing experience a greater net benefit by adopting a solutions-based approach to their programmes.   

 

 

 

 

 

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Ribena Ribena Trolley POPAd

Cadbury Cadbury Trolley POPAd

Cadbury ep Cadbury Entry Points

Nestle FG Nestle FloorAd

Dove Arch Dove Arch

Dove ran an Aisle Arch campaign in April to promote a 'Buy Scan Win' competition where shoppers had the opportunity to win 1 of 5 weekend Spa breaks for two.
Kellogg's C-Store Screens
Rice Krispies Squares C-Store Screen


Kellogg's used our C-Store Screen format to promote their new Rocky Road Rice Krispies Squares. The dynamic creative helped to catch the shoppers attention and prompt an impulse purchase.
 
Coke Coke Trolley POPAd

Heinz Heinz Trolley POPAd

In April Heinz ran a Trolley POPAd campaign to highlight to shoppers their ketchup product in-store. The artwork really stood out on the POPAd unit with vibrant background colour.
Heinz Heinz Entry Points

Heinz used an Entry Point campaign in April alogside their Trolley POPAd campaign. The Entry Point format gave Heinz a large presence in Tesco and alerted shoppers entering the store to their product.
MCcains McCains Entry Points

persil ep Persil Entry Points

Persil Persil FloorAd

In April Unilever also used a FloorAd campaign to complement their Entry Point activity In-Store in Tesco. The FloorAds were placed in front of the products on display giving the brand extra in-aisle shelf space.
visa Visa Basket POPAd

Nescafe Azera Nescafe Azera Trolley POPAd


Nescafe ran a POPAd Trolley campaign across a number of our Dunnes stores in April. This In-Store campaign was used to inform shoppers of their new coffee product that was available In-Store. The artwork featured a product shot and a simple product description but also highlighted on the artwork that it was a 'new' product.
Dairygold T Dairygold Trolley POPAd

Dairygold ran an In-Store Trolley POPAd campaign in April to inform shoppers to the great price offer that the product was on during that period. Kerry also used the artwork to show shoppers know the different usages for their product by showing it with carrots, peas and potatoes. 
Avonmore Avonmore Entry Points

Avonmore ran an Entry Point campaign across 1 of our National Packs to highlight their product to shoppers In-store. 

 

The Entry Points are a large visual format positioned at the entrance to stores and can really help your brand catch the consumers eye In-Store.   

Nestle Nestle Cereals Trolley POPAd

Nestle Cereals ran a campaign across Dunnes and Superquinn in April.
Their campaign was focused on their new breakfast cereal products Fibre1 and Lion. The Trolley POPAd campaign was used to inform the shoppers In-Store of the new products available from Nestle.

Tesco Mobile Ep Tesco Mobile Entry Points

Tesco Mobile Ran an Entry Point campaign in April to highlight a promotion they were running for shoppers who purchased a €20 mobile top up.
Batchelors Batchelors FloorAd

Walkers Sunbites C-Store Screens

MoyMoy Park Entry Points

Moy Park ran an Entry Point campaign across Tesco stores in April highlighting their 'Win A family Holiday to Florida' online competition on their website www.iloveirishchicken.ie.   

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Visualise, 15 Solus Tower Estate, Corke Abbey Road, Bray, Co.Dublin

Phone: 01-2814847
Website: www.visualise.ie
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