Visualise Campaign Overview

This month's newsletter features our most recent blog posts (please click links below in title to read articles in full). We also have an overview of all In-Store campaigns from Cycle 4 and Cycle 5.

Latest Visualise Blog posts:

1. Why In-Store Media is Important by Aidan Greene, Managing Director of MediaVest Ireland

2. Making Scents;

Fragrances can help you sell more and create happier customers who connect emotionally to your brand.

Scent is the only one of our five senses that goes to the emotion and memory centre of the brain. When asked which sense was most important when making a decision about which brand to buy, respondents to a survey rated the sense of smell as number 2 of the five senses after sight (BRAND sense, Martin Lindstrom).

Visualise Blog

Visit our Blog for In-Store Media News, Updates and Reports.

Click here to read the Visualise Blog

Visualise Videos

Visit our You Tube Channel to see videos of our In-Store formats.

View Visualise In-Store Media Videos

Visualise

Unit 15, Solus Tower Estate, Bray Co Dublin

9:00am -5:30pm

Digital In-Store made easy

At Visualise we strive to make it as easy as possible for our customers to run a digital in-store campaign. We want to remove any barriers to entry and give your brand a great campaign at a great price.

We appreciate that it can be very costly to create artwork for each of your advertising formats so we want to take that headache away for you. Take a look at our video below and see how we can take your existing artwork and create a cost effective dynamic, digital ad for your brand.

Create dynamic in-store ads with Visualise

We have also launched 4 new dayparting segments which will make it easier for advertisers to price and buy flexible digital in-store campaigns, ensuring there is no wastage in your ad spend. Our new dayparting segments break each day into the following 4 time slots and campaigns can be priced on a daily, weekly or fortnightly basis.

Morning 7AM - 11AM

Lunchtime 11AM - 3PM

Afternoon 3PM - 7PM

Evening 7PM - 10PM

To find out more about how our digital in-store options can help drive your brand's sales just give us a call.

In-Store Ad of the Month

Our In-Store ad of the month for February is Denny for their Trolley,FloorAd and Entry Point campaign. Denny ran an integrated In-Store campaign in February across our Tesco, Dunnes and Supervalu outlets to alert shoppers to the new ham pack available In-Store. All our formats depicted a Denny Ham pack with a magnifying glass urging shoppers to take a closer look at the product which is "100% natural ingredients ham".

Cycle 05 DENNY

Walkers Trolley POPAd

Walkers used our Trolley POPAd format as part of their shopper marketing campaign to promote their "What's That Flavour?" competition. The Trolley POPAd campaign ran in Tesco and Dunnes outlets nationwide.

Walkers Entry Points

Walkers ran an Entry Point campaign across Tesco stores in February. The Entry Point format highlighted the Walkers products & competition to the shopper In-Store helping to place the brand in the shoppers mind and subsequently on their shopping list.

Walkers C-Store Screens

Walkers used our C-Store Screen format to promote their "What's That Flavour?" promotion. Consumers were invited to guess the name of 3 new mystery flavours and had the chance to win £50,000 for each flavour if they correctly identified the flavour name. The C-Store Screen format was the perfect format to encourage shoppers to try out the flavours.

Whiskas Trolley POPAd

Mars used a Trolley POPAd campaign in February to alert and inform shoppers of their new Whiskas Tasty Textures product. The Trolley POPAd is an excellent format to inform the shopper of new products In-Store as the ad is in front of the shopper for up to an average of 45 minutes.

Purina Bakers Trolley POPAd

In February Nestle used a Trolley POPAd campaign to highlight to shoppers their Bakers Meaty Meals product In-Store. The artwork was simple and effective and advised the shopper to "Grab them before they're gone".

Cadbury Trolley POPAd

Cadbury's ran a large POPAd Trolley campaign across a number of our Tesco and Dunnes stores. This In-Store campaign formed an integral part of Cadburys shopper marketing campaign.

Cadbury Entry Points

Cadbury's ran an Entry Point campaign across Tesco stores promoting their Dairy Milk product. The Entry Points combined with the Trolley POPAd campaign gave Cadburys a huge In-Store presence.

Cadbury C-Store Screens

Cadbury again used our C-Store Screen format as part of their new Dairy Milk campaign. The campaign showcased the flexibility of DOOH as Cadbury targeted lunchtime shoppers with a daypart campaign running from 11AM - 3PM each day.

Cadbury Centra TV

Cadbury also used our Centra TV format as part of their Dairy Milk campaign. Again the campaign targeted the lunchtime trade with a daypart campaign running from 11AM - 3PM each day. Centra TV is a dedicated in-store TV network with screens located in prime locations in Centra Stores.

Nature Valley Trolley POPAd

Nature Valley ran a Trolley POPAd campaign to highlight their brands products In-Store to help drive sales. This Trolley

POPAd campaign ran across Tesco and Dunne's outlets in February in conjunction with an Entry Point campaign.

Nature Valley Entry Points

Nature Valley ran an Entry Point campaign across 1 of our National Packs stores to highlight their product range to shoppers.

The Entry Points are a large visual format positioned at the entrance to stores and can really help your brand catch the consumers eye In-Store.

Haagen Dazs Trolley POPAd

Haagen Dazs ads ran in February as part of an integrated campaign carrying the tagline "Intensely Irresistible". This campaign ran across Tesco and Dunnes outlets on the Trolley POPAd.

Avonmore Trolley POPAd

In the month of February Avonmore SuperMilk used a POPAd Trolley campaign across a number of our Tesco and Dunnes stores to promote their range. The POPAd included product shots and highlighted to the shopper that this milk was "for strong bones & teeth".

Avonmore Basket POPAd

To maximise their In-Store presence Avonmore used the Basket POPAd to target the convenience shopper with the same message that was on the Trolley POPAd. This campaign ran in Tesco and Dunnes stores nationwide.

Nestle Cereals Trolley POPAd

Nestle Cereals ran a large campaign across Tesco, Supervalu and Superquinn in February. Their campaign was focused on their new breakfast cereal product. The Trolley POPAd campaign was used to inform the shoppers In-Store of the new product available from Nestle. In conjunction with this campaign Nestle Cereals also ran an Entry Point campaign to increase their new brands presence In-Store.

Nestle Cereals Entry Points

Nestle Cereals ran a national Entry Point campaign across Tesco in February in addition to their Trolley POPAd campaign. This campaign focused on their new breakfast cereal product Fibre 1 and alerted shoppers to the new product In-Store.

Green Giant Trolley POPAd

Green Giant ran a POPAd campaign to promote their canned corn product to the consumer market. The creative and colours in the artwork really helped the POPAd to catch the shoppers eye In-Store. This national trolley campaign ran across a selection of our Tesco and Dunnes sites in February.

Green Giant FloorAd

Green Giant's FloorAd campaign in February ran in Tesco outlets and highlighted the presence of the Green Giant products on the shelf. The FloorAd helped give the product that extra in-aisle shelf space and the vibrant artwork really stood out on the shop floor to shoppers.

Dairygold FloorAd

Dairygold ran a FloorAd campaign across a number of selected Tesco stores to support both their Trolley POPAd advertising and also their other OOH ads. The FloorAd featured a potato with Dairygold butter melting all over it showing the shopper one of the many usages that the product offers.

Dairygold Trolley POPAd

Dairygold ran a POPAd Trolley campaign across all retailers in February to inform the consumer of the price promotion they were running In-Store. The POPAds also featured 3 designs "Scoop it, Dollop it, Melt it".

Vodafone C-Store Screens

Vodafone used our C-Store Screen format to promote their new €25 top up offer which includes free internet, free calls and free texts. By using the C-Store Screen format Vodafone were able to target consumers right at the time and place where they were topping up their phone credit.

Pedigree Trolley POPAd

Pedigree ran a targeted campaign across selected Tesco, Dunnes, Supervalu and Superquinn stores for February. Pedigree used the POPAd campaign to highlight their products contain "100% complete nutrition" to the shoppers In-Store.

Dettol Entry Points

Reckitt Benckiser ran an Entry Point campaign across Tesco stores in February highlighting their Dettol "no touch hand soap system" to the shopper In-Store with a product shot and also artwork which showed the product in use.

Irish Pride POPAd Trolley

In February Irish Pride used a POPAd Trolley campaign to promote their sliced pan product to the shoppers. The POPAd highlighted this product to the shopper In-Store where purchasing decisions can be influenced.

Uncle Bens POPAd Trolley

In February Mars ran a Trolley campaign for Uncle Bens. This campaign was used to promote 2 In-Store promotions that Uncle Bens were running in the different retailers. The promotions were for 25% off Uncle Bens products or for a free dinner kit.

About Us

Visualise, 15 Solus Tower Estate, Corke Abbey Road, Bray, Co.Dublin

Phone: 01-2814847
Website: www.visualise.ie
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