Centra TV Offer
Visualise are offering 3 lucky advertisers the chance to avail of a fantastic offer on our Centra TV network.
The next 3 advertisers to book a 2 week campaign will receive a spot on the entire Centra TV network of 88 stores for just €5,000. Don't miss this opportunity to target over 1.5 million shoppers with your message, at a time and place where they are predisposed to purchase.
Centra TV is a dedicated in-store TV network consisting of 209 screens placed in prime locations in 88 Centra stores nationwide. To see a map of Centra TV locations just click on the below link.
Shorter campaigns and dayparting options are also available. We can tailor each campaign to our clients needs and be as flexible as you require. For more information contact eoghan@visualise.ie  
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In-Store Ad of the Month
Our In-Store ad of the month for January is Nestle Cereals for their Trolley and Entry Point campaign:
Like most large cereals products, Nestle Cereals is aimed at the family. A key trend and aspiration within most families is to have a healthy diet. It's essential that brands with health benefits give the shoppers the right information at the right time i.e when they're shopping.
You also have to realise that when a person is in shopper mode they are very focused and may not have the time to absorb detailed health messages. The Nestle Cereals message gets right to the point with 1 very short but highly effective message (At least 6 out 10 Irish Kids don't get enough whole grain or fibre). The message is also localised for the Irish market, reinforcing its impact.
 
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 Pedigree Trolley POPAd
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 HB POPAd Trolley
HB ran a targeted Trolley campaign to promote their new 'Happiness Station' which was situated inside the shopping centre where the Tesco trolleys were located.
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 Kelloggs FloorAd
Kellogg's ran a FloorAd campaign in Tesco outlets for their Special K brand. The FloorAds were 6ft long Red carpets asking the shopper to 'Dare to Wear Red'. The graphic was positioned in front of the product in the cereal aisle allowing shoppers to walk the red carpet when purchasing Special K.
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 Pepsi Entry Points
Pepsi ran an Entry Point campaign across Tesco stores in January. This Entry Point artwork reminded shoppers about this product as they entered the store. An exploding Pepsi Max bottle featured prominently on the artwork. |
 Kelloggs POPAd Trolley
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 Uncle Bens POPAd Trolley
In January Mars ran a Trolley campaign for Uncle Bens. This campaign was used to promote 2 In-Store promotions that Uncle Bens were running in the different retailers. The promotions were for 25% off Uncle Bens products or for a free dinner kit. |
