In-Store Ad of the Month
Our In-Store ad of the month for December is the Uncle Ben's Entry Point campaign, which promoted their Curry Kits. The artwork prominently displayed the price point of the product, informed shoppers they needed to "just add chicken" and the meal would be "ready in 10 minutes", and also included clear product shots and an appealing image of how the final meal may look. All of these elements combine to make an extremely effective ad, which leads with practical messaging to convince shoppers to purchase the product.
Very often shoppers are looking for inspiration when they enter the store, as they have fallen into the routine of eating the same meals each week. By using in-store media as effectively as this you can provide shoppers with a solution and make their shopping trip easier. Excellent work from the team at Irish International.
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Visualise Competition
Congratulations to Geraldine Finnegan of Boyne Valley Group who was the winner of the December draw. Thanks to all those who entered!!
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 Cracker Barrel Trolley POPAd
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 Plenty Entry Points
Plenty also ran an Entry Point campaign to promote their product on entry to the store. The Entry Points gave Plenty a large visual format at the entrance to the retail store reminding shoppers of their product at the Point of Purchase. |
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Lucozade Black Edition C-Store Screen
Lucozade used our C-Store Screen format in December to promote their new black edition cola. In-Store advertising plays a crucial role when launching new products as it reinforces other media seen by consumers on the path to purchase and can convert viewers into buyers.
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iTagged C-Store Screen
The new itagged app was promoted on our C-Store Screen network in cycle 25. Viewers of the ad were informed of the opportunity to win an iPad 2 by downloading the app. With an audience of over 1.5 million consumers each fortnight the C-Store screen network offers a cost effective way of getting your brands message across to your target audience.
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4FM C-Store Screen
4FM used out C-Store Screen Format in cycle 25 to promote their channel to an audience of busy people on-the-go. With an audience of over 1.5 million consumers each fortnight the C-Store Screen network offers a fantastic opportunity for brands to reach consumers out of home.
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Vodafone C-Store Screen
Vodafone used our C-Store Screen format in December to inform shoppers of their offer of €10 freen when you top up by €30. The C-Store Screen network was a perfect fit for this campaign for a number of reasons. It reminded Vodafone customers to top up when they were in-store, informed them of the fantastic offer available and also informed customers of other networks of the offers available with Vodafone.
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 Uncle Bens Entry Points
In December Mars ran an Entry Point campaign for Uncle Bens. This campaign was used to promote an In-Store promotion that Uncle Bens were running. This promotion was for their curry kits which were available In-Store in Tesco at €3. |
 Tesco Mobile Entry Points
Tesco Mobile ran an Entry Point campaign across Tesco Express stores to inform consumers about their excellent international call rates. The Entry Points are a large visual format positioned at the entrance to stores and can really help your brand catch the consumers eye In-Store. |
