Visualise Campaign Overview

Greetings!

This month's newsletter features our most recent blog post "Retail Technology and the Evolving Shopper", our In-Store Ad of the month, our monthly competition and also an overview of In-Store campaigns from Cycle 21 and Cycle 22.

Latest Visualise Blog post:

Retail technology and the evolving shopper by John Ross of Shopper Sciences contends that new, powerful shopping technology will transform the retail landscape.

In the document Shopper Sciences argue that the emergence and convergence of low power usage screens, high battery capacity, 4G mobile speeds, touch-screen/intuitive interfaces and behaviour analytics will transform the way that shoppers and retailer interact.

Combined with increasingly lower-cost electronics and tech-savvy shoppers, all of these changes will result in large-scale adoption rates in retail and, accroding the Shopper Sciences, this will happen sooner rather than later.

To read this article please follow the below link:

Retail Technology and the Evolving Shopper

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In-Store Ad of the Month

This is a new initiative from Visualise whereby we will publish the best In-Store ad of the month on our newsletter and blog. We also explain the reasons behind our decision. This months winner is Jacobs Elite Trolley POPAd. We chose this creative as the ad of the month as it alerts the shopper to the new product at an excellent low price. By having the price as a stand out on the artwork it gives the shopper a reason to buy it right now in this shopping trip. The ad also features an excellent product shot and highlights that this product is 'new' In-Store.

Visualise Competition

Congratulations to Morgane Salin in SCA who was the winner of the October draw. Thanks to all those who entered!!

For our November winner the prize is a €100 Dundrum Shopping Centre voucher. To be in with a chance to win please email the answer to the following question to Seamus@visualise.ie.

Question:

In our latest Blog post, Retail Technology and the Evolving Shopper,

there are 5 reasons as to why retail been slow to adopt technological improvements in the shopping process.

Name 2 of these reasons.

Please email your answers before November 25th 2011.

Old El Paso Trolley POPAd

Old El Paso ran a targeted campaign across selected Dunnes and Tesco stores in October.

Old El Paso used the POPAd campaign to promote their product range to the shoppers.The creative and colours in the artwork really helped the POPAd to catch the consumers eye In-Store.

Old El Paso FloorAd

Old El Paso also used a FloorAd campaign across Tesco stores in October.

The A1 size floor graphics were positioned in front of the products on display increasing their shelfspace and informing shoppers of the available product range.

Sure Entry Points

Sure ran an Entry Point campaign across Tesco stores promoting their new Sure for Women Fragrance Collection. The Entry Points allowed Sure a large visual format at the entrance to the retail store reminding shoppers of this new 'Fragrance Collection' at the Point of Purchase.

Betty Crocker POPAd Trolley

Betty Crocker ran a large POPAd Trolley campaign across a number of our Tesco and Dunnes stores in October. This In-Store campaign focused on highlighting their 'Devil's Food Cake Mix' product to shoppers.

The POPAd highlighted this product to the shopper In-Store where purchasing decisions can be influenced.

Dairygold POPAd Trolley

Dairygold ran a POPAd Trolley campaign across a number of our Supervalu, Superquinn and Tesco outlets to inform the consumer of the price promotion they were running In-Store during that cycle. The POPAd also featured a shot of their new product packaging.

Coke C-Store Screen

Coke used our C-Store Screen format as part of their campaign in October. The C-Store Screens serve as a reminder of other media elements in-store and help to drive implulse purchases among shoppers.

BCC POPAd Basket

The Belfast City Council ran a Basket POPAd campaigns in our Northern Ireland stores in October. This campaign focused on highlighting to the consumer the need to recycle their glass waste.

Donegal Catch Entry Points

Donegal Catch ran an Entry Point campaign across Tesco stores. The Entry Points combined with the FloorAd campaign gave Donegal Catch a huge In-Store presence in October.

Donegal Catch FloorAd

Donegal Catch ran a FloorAd campaign across Tesco stores in conjunction with the Entry Point campaign. The FloorAd helped give the product extra in-aisle shelf space and the A1 graphic really stood out on the shop floor in front of the product on sale.

Coke POPAd Trolley

In October Coca Cola ran a large POPAd Trolley campaign across all 4 retailers. Coke's artwork included a prompt to the shopper "Dont forget me :) " to remind the shopper to add their product to the shopping trolley.

Fanta POPAd Trolley

Fanta ran a large Halloween themed POPAd Trolley campaign across Dunnes, Superquinn and Supervalu stores in October in the lead up to Halloween. Their artwork featured a large product shot and encouraged shoppers to "enjoy a Happy Halloween with Fanta".

Nestle POPAd Trolley

Nestle ran a POPAd campaign in October to highlight their Smarties product and their tie in with the Halloween period. Their 'Perfect for Little Monsters' campaign ran before and during the Halloween period and tied in with all other In-Store format activity.

Nestle POPAd Basket

Nestle also used a Basket POPAd campaign to promote their Milky Bar and Smarties range in October. This artwork also continued the Nestle Halloween theme that featured on other Visualise In-Store formats.

Nestle Smarties Large FloorAd

Nestle engaged in a targeted FloorAd campaign across 10 of our Tesco sites to highlight their Halloween Smarties pack.The large FloorAd's were placed in the confectionery aisle and they thoroughly engaged the consumers in this aisle.

Nestle Smarties A1 FloorAd

Nestle FloorAd campaign in October ran in Tesco outlets and highlighted the presence of Nestle Smarties products In-Store. The FloorAd helped give the product extra in-aisle shelf space and the artwork really stood out on the shop floor to the shoppers.

Club Orange Entry Points

Club Orange ran an Entry Point campaign across Tesco stores in October. The Entry Point format highlighted the Club Orange product to the shopper In-Store helping to place the brand in the shoppers mind and subsequently on their shopping list.

Green Farm FloorAd

In October Green Farm ran a FloorAd campaign in a select number of Tesco stores. FloorAds help give products that extra in-aisle shelf space that they require. The Green Farm FloorAds really stood out on the shop floor and included good product shots.

Tesco Mobile Entry Points

Tesco Mobile ran an Entry Point campaign across Tesco Express stores to inform consumers about their excellent international call rates.

The Entry Points are a large visual format positioned at the entrance to stores and can really help your brand catch the consumers eye In-Store.

Jacobs Trolley POPAd

Jacobs Elite ran on a Trolley POPAd campaign in October in selected Dunnes stores. This campaign was used to highlight to the shopper the excellent price that the Jacobs product was on sale for. The artwork featured a large product shot and also the price point.

Chicago Town Trolley POPAd

Chicago Town ran a Trolley POPAd campaign to highlight their X Factor pizza product and also the competition they were running on pack where shoppers had a chance to win free tickets or free music. This Trolley POPAd campaign ran across Tesco and Dunne's outlets in October.

Chicago Town Entry Points

Chicago Town 's artwork for both POPAd trolley and Entry Point campaigns were consistent with each other and reinforced the brand and its competition to the shopper. The Entry Point campaign was run across 1 of our National Tesco Packs and in conjunction with the Trolley POPAd campaign.

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Phone: 01-2814847
Website: www.visualise.ie
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