Visualise Campaign Overview
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Greetings!
This month's newsletter features our most recent blog post; The Shopper's Trophy, our new In-Store Ad of the month, our monthly competition and also an overview of In-Store campaigns from Cycle 19 and Cycle 20.
Latest Visualise Blog post: The Shopper's Trophy In a recent paper by Mars Advertising, Liz Crawford, EVP of Strategy, looks at how brands can get in the shoppers basket and capture the shoppers "slack budget" The "slack budget" is part of a mental budget that shoppers know they'll spend but are unsure on what items. On routine shopping trips, shoppers have an internal mental calculator they use to regulate their purchases but up to 25% of the shoppers' total budget is subconsciously set aside for impulse or opportunistic purchases.
To read this article please follow the below link:
The Shopper's Trophy
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