Visualise Campaign Overview
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Greetings!
Visualise, the In-Store Media Specialists, have launched a new blog which will act as an information resource focusing on the emerging and growing in-store media sector (visit the Visualise Blog). The blog will be used to showcase relevant research and articles on in-store media and shopper marketing from around the world.
Latest Visualise Blog post: What are the current trends in shopper marketing? What elements can be isolated to define best practice? These are some of the questions the Hub Magazine has endeavoured to answer since 2006 with their annual shopper marketing survey. This year's survey generated 243 responses. Respondents include representatives from 131 companies, 20 countries and six continents. More than 50 percent of respondents are experienced marketers with 15-plus years in the business. In "Ready at Retail" Chris Hoyt, of Hoyt and Company, examines some of the key findings from the survey and looks at how, by delving into the survey results, it becomes apparent as to what constitutes best practice in shopper marketing.
To read this article please follow the below link:
Ready at Retail - Shopper Marketing 2011
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