Visualise Campaign Overview

Greetings!

Visualise, the In-Store Media Specialists, have launched a new blog which will act as an information resource focusing on the emerging and growing in-store media sector (visit the Visualise Blog). The blog will be used to showcase relevant research and articles on in-store media and shopper marketing from around the world.

Latest Visualise Blog post:

In a recent paper by president and chief executive officer of Tracy Locke, Beth Ann Kaminkaw looks at how marketers try to truly understand how shoppers behave while trying not to drown in loyalty cards, purchases and IRI data.

Kaminkaw identifies that shoppers actions reveal more about their habits and includes the cliché that people often say one thing and do another.

Click on the following link to read this very interesting and insightful article:

Watch your Shoppers

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Visualise

Unit 15, Solus Tower Estate, Bray Co Dublin

9:00am -5:30pm

Visualise Competition

Congratulations to Catherine Kearns in Vizeum who was the winner of the July draw. Thanks to all those who entered!!

For our August winner the prize is a €100 Dundrum Shopping Centre voucher. To be in with a chance to win please email the answer to the following question to Seamus@visualise.ie.

Question:

What product did Kelloggs promote on our C-Store screens in July?

Please email your answers before August 19th 2011.

Kelloggs C-Store Screens

Kellogg's used our C-Store Screen format for the first time to promote their new limited edition Orange Rice Krispies Squares. The C-Store Screen format is the perfect choice to drive sales in the convenience channel and Kellogg's excellent creative execution ensured they had an unmissable presence at the point of purchase.

Rowntrees Sour Pastilles C-Store Screens

Rowntrees used our C-Store Screen format to promote their new Sour Pastilles product. Up to 70% of confectionery purchases are impulse purchases. In-Store advertising influences the shopper at the Point of Purchase.

Sprite Trolley POPAd

Sprite ran a Trolley POPAd campaign in July across Tesco and Dunnes outlets.Their campaign artwork focused on highlighting to the consumer the chance to win a family getaway with Sprite. Their strong In-Store presence was supported by a FloorAd and Store Point campaign in Tesco in the ROI.

Sprite FloorAd

Sprites FloorAd campaign in July ran in Tesco outlets and really helped to highlight the presence of Sprite products In-Store. The FloorAd helped give the product extra in-aisle shelf space and the colourful artwork really stood out on the shop floor in front of the product on sale.

Sprite Entry Points

Sprite ran an Entry Point campaign in July on one of our Tesco packages. The Entry Points combined with the other 2 In-Store formats used by Sprite in Tesco gave Sprite a huge In-Store presence. Combining these different format campaigns helped the Sprite brand really stand out to consumers In-Store and push their competition.

McCains POPAd Trolley

McCains ran a POPAd Trolley campaign across a number of our Tesco, Dunnes, Superquinn and Supervalu outlets to inform the consumer about their variety of Wedges products that are great as part of BBQ's. The creative for the POPAd was full of colour and included pack shots to show the consumer their product packaging.

McCains Entry Points

McCains ran an Entry Point campaign across our Tesco package to inform the consumer about their Wedges products for BBQ's, and similar to the POPAd, the artwork included pack shots. The Entry Points are a large visual format positioned at the entrance to stores and can really help your brand catch the consumers eye In-Store.

BirdseyeTrolley POPAd

Birdseye ran a nationwide Trolley POPAd campaign across all 4 retailers in July. This Trolley POPAd campaign was used to promote Birdseye's '100% tasty fish fillets'. This simple message is the exact trigger that can help change a consumers mind into picking your brand.

Fruice Trolley POPAd

Fruice ran a POPAd campaign to promote their Fruice concentrate range to the shopper. The creative on the artwork really helped the POPAd to catch the consumers eye In-Store. This national trolley campaign ran across a selection of stores from our 4 retailers in July.

MiWadi POPAd Trolley

Mi Wadi ran a nationwide POPAd campaign across Tesco, Dunnes, Supervalu and Superquinn outlets in July. Innovative artwork saw them promote their double concentrate bottles whilst also including the line 'Put one in your Trolley today'. This campaign also ran in Tesco outlets in NI.

Nature Valley FloorAd

Nature Valley ran an In-Store FloorAd campaign to promote their Crunchy & More range. The A1 size floor graphics were positioned in front of the products on display increasing their shelfspace and informing shoppers of flavours available. The FloorAd campaign was run in select Tesco outlets.

Nestle Felix POPAd

Felix ran a POPAd campaign in July in Tesco outlets to promote their Felix Sensations cat food products. The POPAd alerted the consumer to the fact that their product was available 'In-Store Now'.

Colgate Trolley POPAd

In July Colgate used our POPAd Trolley format in a selection of Dunnes Stores outlets. Their simple but effective artwork worked well on the POPAd and the use of toothpaste to fill in the word 'Smiling' was excellent and helped reinforce the Colgate brand in the mind of the shopper.

Cork Dry Gin FloorAd

IDL ran a FloorAd campaign for Cork Dry Gin in select Tesco stores. The A1 size graphic was to compliment a bottle collar promotion whereby shoppers could win one of five €200 Blue Book vouchers.

Vodafone Trolley POPAd

Vodafone are using the Trolley POPAds in selected Dunnes outlets nationwide to promote their 'Free Internet' campaign that is available when consumers top up by €20/month.

About Us

Visualise, 15 Solus Tower Estate, Corke Abbey Road, Bray, Co.Dublin

Phone: 01-2814847
Website: www.visualise.ie
News Blog: Visualise Blog
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