Visualise Campaign Overview

Greetings!

Visualise, the In-Store Media Specialists, have launched a new blog which will act as an information resource focusing on the emerging and growing in-store media sector (visit the Visualise Blog). The blog will be used to showcase relevant research and articles on in-store media and shopper marketing from around the world.

Latest Visualise Blog post:

Early in 2011 Visualise, MCCP and Checkout Magazine decided to pool resources and expertise with a view to researching Shopper Marketing.

MCCP carried out extensive interviews with 14 business/marketing leaders from the largest FMCG companies in Ireland. The aim of this exercise was to examine the development of Shopper Marketing in Ireland.

The project culminated with the Shopper Marketing seminar which was attended by 70 delegates representing the manufacturing, retailing and advertising sectors.

As well as the research presented by MCCP, case studies on Charleville Cheese and Fanta were also presented by April Redmond, Marketing Director, Kerry Group and Aedamar Howlett, Country Manager, Coca Cola.

Click on the following link to read this very interesting and insightful article:

Shopper Marketing Seminar

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Click here to read the Visualise Blog

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Visualise

Unit 15, Solus Tower Estate, Bray Co Dublin

9:00am -5:30pm

Visualise Competition

Congratulations to Sandra Alvarez in PHD who was the winner of the June draw. Thanks to all those who entered!!

For July the prize is a €100 Dundrum Shopping Centre voucher. To be in with a chance to win please email the answer to the following question to Seamus@visualise.ie.

Question:

In this weeks Blog Post on the Shopper Marketing Seminar under Question 2, there is a statistic from GMA/Deloitte on the growth rate of Shopper Marketing.

According to GMA/Deloitte, Shopper Marketing is growing at which rate per annum:

1. 5%
2. 17%
3. 21%

Please email your answers before July 22nd 2011.

Cadbury C-Store Screens

Cadburys used our C-Store Screen format to promote their new Chocos brand. The campaign ran across our network of 100 of Ireland's busiest convenience stores reaching over 1 million convenience shoppers. The C-Store screens highlighted the product to the shopper directly at the Point of Purchase.

Rowntrees Sour Pastilles C-Store Screens

Rowntrees used our C-Store Screen format to promote their new Sour Pastilles product. Up to 70% of confectionery purchases are impulse purchases. In-Store advertising influences the shopper at the Point of Purchase.

Coca Cola C-Store Screens

Coca Cola ran a C-Store screen campaign in June to highlight their promotion whereby consumers had an opportunity to win Sony Headphones every 15 minutes. This campaign ran in 100 C-Stores including outlets such as Londis and Spar.

Easi Singles Trolley POPAd

Easi Singles ran a large campaign across a number of our Tesco, Dunnes and Superquinn stores in June. Their campaign focused on reminding the consumer not to forget cheese while shopping. Their ad ran at a time when shoppers are thinking of BBQ's in particular.

Easi Singles FloorAd

In the month of June Easi Singles ran a FloorAd campaign across a number of Tesco stores in conjuction with a POPAd campaign. Their artwork was bright and colourful which increased the products in-aisle shelf space.

Denny Trolley POPAd

Denny used a number of POPAd trolley campaigns in June across a number of our retailers to promote their 'Family Fun Days Out' promotion. This promotion gave consumers the chance to obtain '2 for 1' entries to a host of top attractions in Ireland.

Low Low Trolley POPAd

In June Low Low ran a POPAd Trolley campaign across Tesco, Dunnes and Superquinn. Their bright and fresh artwork promoted their new Cheddar Spread products and also reinforced the Low Low brand to the consumer.

McCains Entry Points

McCains ran a Entry Point campaign across our Tesco package to inform the consumer about their new product packaging and also included pack shots. The creative and colours in the artwork really helped the Entry Points to catch the consumers eye In-Store.

CharlevilleTrolley POPAd

Charleville ran a nationwide Trolley POPAd campaign across a number of our Supervalu outlets in June. This Trolley POPAd campaign was used to promote Charleville's new Family Value Pack and the artwork also highlighted the excellent price of the product In-Store.

Mr Kipling Trolley POPAd

Mr Kipling ran a Trolley POPAd campaign across a number of our outlets. This campaign was used to promote their Trifle product and also their Rhubarb & Custard pies product.

Cadbury Trolley POPAd

Cadbury ran a Trolley POPAd campaign across a number of our Tesco and Dunnes outlets. This Trolley POPAd campaign was used to promote their Snack bar ranges. Their distinctive coloured artwork made the Trolley POPAd stand out to shoppers In-Store.

Cadbury 3D FloorAd

In June Cadbury's ran a 3D FloorAd campaign in a number of Tesco stores. This campaign was used to promote the Cadbury Dance Off activity. Their promotion and strong colours on the artwork really helped the brand and its product promotion to stand out to the shopper In-Store.

Green Giant Trolley POPAd

Green Giant ran a POPAd campaign to promote their canned corn product to the consumer market. The creative and colours in the artwork really helped the POPAd to catch the consumers eye In-Store. This national trolley campaign ran across a selection of our Tesco and Dunnes sites in June.

Avonmore Entry Points

In June Avonmore ran an Entry Point campaign across in selected Tesco stores nationwide. The artwork for their Entry Points was focused around their Whipped Cream product. This large In-Store format gave Avonmore huge visibility in the retail store.

Truly Irish Basket POPAd

Truly Irish used a Basket POPAd campaign across a number of our Tesco outlets in May. This Basket POPAd campaign focused on their price promo and alerted consumers to their products that are available In-Store. The Basket POPAd can be used to highlight price promotions on products that the basket shopper would purchase.

Dairygold Trolley POPAd

Dairygold used a Trolley POPAd campaign to highlight their new product packaging and also to inform the consumer that Dairygold still has the 'Same Great Taste' regardless of new changes. This campaign ran on Trolley POPAds in Dunnes, Tesco, Supervalu and Superquinn in June.

Old El Paso Trolley POPAd

Old El Paso ran a POPAd campaign to promote their product range to the consumer market.The creative and colours in the artwork really helped the POPAd to catch the consumers eye In-Store. This national trolley campaign featured across a number of Dunnes and Tesco outlets.

Jameson FloorAd

Jameson Irish Whiskey's 'Easygoing' advertising campaign which depicts Jameson drinkers as easygoing people was brought in-store last month with the installation of a large bear trap FloorAd with a bottle of Jameson as bait installed in select Tesco outlets.

Summer Mix FloorAd

'The Perfect Mix' is the latest In-Store FloorAd campaign from Irish Distillers/Pernod Ricard. The FloorAd campaign was run in select Tesco outlets showing their selection of spirits that would suit long drinks during the summer months.

Lyons Entry Points

Lyons used our Entry Point format in June to highlight an opportunity to win a family trip to Disneyland Paris. This promotion was done in conjunction with Tesco clubcard.

Mi WadiTrolley POPAd

Mi Wadi ran a nationwide POPAd campaign across Tesco, Dunnes, Supervalu and Superquinn outlets in June. Innovative artwork saw them promote their double concentrate bottles whilst also including the line 'Put one in your Trolley today'. This campaign also ran in Tesco outlets in NI.

Fanta Trolley POPAd

Fanta ran a Trolley POPAd campaign in June across Tesco and Dunnes outlets. Their campaign artwork focused on highlighting to the consumer that Fanta was made from real fruit and contained no artificial flavours or colours. Their strong In-Store presence was supported by a FloorAd campaign in Tesco.

Fanta 3D FloorAd

Fanta's 3D FloorAd campaign in June ran in Tesco outlets and highlighted the presence of Fanta products In-Store. The FloorAd helped give the product extra in-aisle shelf space and the 3D artwork really stood out on the shop floor to the consumers.

Visa Basket POPAd

Visa ran a Basket POPAd campaign in June across Tesco and Dunnes outlets in the ROI. Their campaign artwork focused on highlighting to the shopper their chance to win Prepaid Visa cards worth up to €200 every day for a specified period.

Haagen Dazs FloorAd

Haagen Dazs ran a FloorAd campaign in June in Tesco outlets to highlight their promotion whereby consumer could 'win a date with a celebrity' and other fun prizes. The FloorAd also helped increase the products in-aisle presence.

Aero Trolley POPAd

Aero ran a large campaign on 3 In-Store formats in June. Nestle used these campaigns to highlight the presence of their new Aero Biscuit product In-Store. The Trolley POPAd helped give the new product huge coverage In-Store and the colourful artwork really stood out.

Aero Basket POPAd

Nestle used the Basket POPAd in Tesco and Dunnes outlets. This strong In-Store presence was supported by a FloorAd and Trolley POPAd campaign to promote their new Aero biscuit product.

Aero FloorAd

Nestle ran a FloorAd campaign in June in Tesco outlets and it really helped to highlight the presence of their new Aero Biscuit product In-Store. The FloorAd helped give the product extra in-aisle shelf space and the colourful artwork really stood out in front of the new product on sale.

Vodafone Trolley POPAd

Vodafone are using the Trolley POPAds in selected Dunnes outlets nationwide to promote their 'Free Internet' campaign that is available when consumers top up by €20/month.

Dettol Entry Points

Dettol used the Entry Point format in June to promote their new product; a No Touch Hand Soap System. The Entry Points provided Dettol with a large In-Store format to promote their new product and informed the consumer of this products availabilty In-Store.

Heineken FloorAd

In the recent Heineken FloorAd campaign, consumers were informed that they could chill their cans for free all weekend at Oxygen. This campaign ran in the BWS aisle in select Tesco outlets.

Nature Valley Trolley POPAd

Nature Valley ran a Trolley POPAd campaign to highlight their brands products In-Store to help increase sales at the same time. This Trolley POPAd campaign ran across Tesco and Dunne's outlets in June.

National Dairy Council Trolley POPAd

The NDC ran a Trolley POPAd campaign to highlight the Dairy brands that carry their 'Farmed in the Republic of Ireland' mark. The NDC play a key role in the promotion of Irish Dairy products and help keep these products in the minds of consumers as essential components of their daily lifestyle. In-Store advertising is a key area where the consumers purchase decision can be influenced.

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Visualise, 15 Solus Tower Estate, Corke Abbey Road, Bray, Co.Dublin

Phone: 01-2814847
Website: www.visualise.ie
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